FranchiseVerdict
PetWell logo
FV-01939·STRONGExcellent91

PetWell

Health & Wellness - OtherFranchising since 2020Website
Investment
$311K – $524K
67th pct Other
Avg revenue
$502K
16th pct Other
Royalty
7.0%
43rd pct Other
Units
28
58th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $311K – $524K including a $49K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $502K/year (median $467K).
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 8 loans (below the industry average).
  • System growing at 40.0% CAGR over 3 years with 28 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
PetWell Franchisor LLC
Parent company
PetWellClinic Franchise Holdings LLC
Incorporated in
Delaware
HQ
555 West Jackson Avenue, Unit 304, Knoxville, Tennessee 37902
Auditor
Kezos & Dunlavy
Audited financials
Franchisor revenue
$2.1M
vs $1.5M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one PetWell unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $502,180
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $311K–$524K
Working capital
$
FDD reports $58K–$88K

Unlevered ROIC · per unit

22%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$105K
EBITDA margin
21.0%
Total invested
$490K
Payback
56 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 PetWell units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.4M

on $7.0M purchase

Total debt

$5.6M

SBA $3.5M + senior + seller note

Overview

About

PetWell franchisees operate pet wellness facilities (likely veterinary services, grooming, or preventative care). Day-to-day operations involve managing staff, providing or coordinating pet health services, handling client scheduling/billing, and maintaining compliance with health/safety standards.

CEO
Dr. Sam Meisler
Founded
2020
FDD year
2025
States available
12

Item 7 · what it costs

The Vitals

Total investment
$311K – $524K
All-in to open one unit
Liquid capital
$58K – $88K
Cash you must have on hand
Franchise fee
$49K
Royalty
7.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$502K
Per unit, per year
Median gross sales
$467K
Item 19 type
Actual Gross Sales
Sample size
25 units
vs category median 12 · large
Range (low → high)
$126K$985K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank16th
vs Health & Wellness - Other peers
Investment cost rank67th
Lower investment ranks lower (better)
Royalty rate rank43th
Lower royalty = lower percentile (better)
Unit count rank58th
vs Health & Wellness - Other peers
Risk score rank24th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
28
Opened
4
Last reporting year
Closed
2
Turnover rate
7.1%
Company-owned
7
Corporate units in the system
% franchised
75%
vs corporate-owned
Net growth (yr3)
+10.5%
Net unit change last year
3-yr CAGR
+40.0%
Compounded over last 3 years
2023
21+1
Franchised units
2024
19
Franchised units
2025
15
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 24 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 24 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
8
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

PetWell presents moderate-to-elevated risk due to undisclosed profitability metrics, franchisor financial concerns, and slow system growth that make unit-level ROI impossible to validate.

Score breakdown · what drove the 52 / 100 rating

  1. 01MEDNo Item 19 (Average Unit Volume) disclosed — cannot verify if $502K average revenue translates to acceptable profitability
  2. 02MEDNet income not disclosed — unable to assess actual franchise profitability after 7% royalties and operating costs
  3. 03HIGHGoing Concern status is False — potential financial instability at franchisor level raises system sustainability questions
  4. 04MEDHigh investment range ($311K-$523K) against modest disclosed revenue creates ROI uncertainty
  5. 05MEDSlow unit growth (10.5% YoY on small base of 28 units) suggests limited market traction or franchisee recruitment challenges

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Protected Area
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Tennessee

Item 11

Training & Operations

Classroom training
51 hrs
On-the-job training
26 hrs
POS system
easyDVM
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

39 numbers

Locked
(602) 497-••••
AZ
(301) 348-••••
MD
(603) 608-••••
NH

One-time purchase · CSV download · Validation questions included

FDD download

PetWell · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above