FranchiseVerdict
Le Pain Quotidien logo
FV-01466·MODERATEExcellent86

Le Pain Quotidien

Formerly known as Brunch

Food & Beverage - BakeryFranchising since 2020Website
Investment
$957K – $1.8M
98th pct Bakery
Avg revenue
70th pct Bakery
Royalty
5.0%
4th pct Bakery
Units
64
62nd pct Bakery
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $957K – $1.8M including a $22K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 67/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
BrunchCo 21, S.A.
Parent company
BrunchCo 21, S.A.
Incorporated in
Belgium
HQ
Rue de la Victoire 1, Brussels, 1060, Belgium
Auditor
Mazars USA LLP
Audited financials
Franchisor revenue
$764K
vs $615K prior year
⚠ Going-concern note
Disclosed in FDD 2023
Status as of 2023; may have been resolved in a later filing we don't yet have.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Le Pain Quotidien unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $957K–$1.8M
Working capital
$
FDD reports $150K–$300K

Unlevered ROIC · per unit

6%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$90K
EBITDA margin
12.0%
Total invested
$1.6M
Payback
216 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Le Pain Quotidien franchisees operate upscale Belgian-style bakery-café concepts serving artisanal breads, pastries, and casual dining in urban/premium locations. Daily operations include managing in-house baking production, inventory, front-of-house service, staffing (typically 15–25 employees), food safety compliance, and maintaining brand standards across a capital-intensive, labor-dependent model.

CEO
Annick Van Overstraeten
Founded
2020
FDD year
2023
States available
6

Item 7 · what it costs

The Vitals

Total investment
$957K – $1.8M
All-in to open one unit
Liquid capital
$150K – $300K
Cash you must have on hand
Franchise fee
$22K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
64
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
5.3%
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+18.5%
Compounded over last 3 years
2021
64±0
Franchised units
2022
64
Franchised units
2023
54
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 3 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 3 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
6
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

67
Risk · 0-100
MODERATE67 / 100

Litigation-burdened franchisor with undisclosed unit economics, financial opacity, and unclear growth trajectory presents elevated risk relative to capital requirements and franchisee recourse.

Score breakdown · what drove the 67 / 100 rating

  1. 01HIGHActive litigation seeking $18M damages and rescission of development agreement signals serious disclosure/compliance issues between franchisor and franchisees
  2. 02MINORNo Item 19 financial performance disclosure (avg revenue/net income not provided) prevents validation of ROI on $957K–$1.8M investment
  3. 03MINOROnly 64 total units with unknown growth trajectory suggests potential system stagnation or contraction in competitive bakery-café market
  4. 04MEDHigh initial investment ($957K–$1.8M) combined with undisclosed profitability creates asymmetric risk for franchisee
  5. 05HIGHGoing concern status indicates potential franchisor financial instability, raising questions about support, marketing fund viability, and long-term system stability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic (ADA is exclusive for the USA)
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1.5 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Belgium

Item 11

Training & Operations

Classroom training
171 hrs
On-the-job training
235 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

3 numbers

Locked
(605) 773-••••
SD
(808) 586-••••
HI
(401) 462-••••
RI

One-time purchase · CSV download · Validation questions included

FDD download

Le Pain Quotidien · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above