Bottom line
- Total investment $14K – $21K including a $10K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 65/100.
- Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Moms On The Run unit return on the cash you put in?
Unlevered ROIC · per unit
-730%
Negative
Overview
About
Moms On The Run is a fitness/wellness coaching franchise where franchisees run group fitness or wellness programs (likely outdoor running/fitness classes) targeting mothers. Day-to-day activities involve scheduling classes, coaching participants, managing customer acquisition and retention, and handling billing and customer relationships.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 7 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Moms On The Run is a contracting franchise system with severe transparency gaps, declining unit count, and no disclosed profitability data — suggesting weak unit economics and potential systemic operational issues.
Score breakdown · what drove the 65 / 100 rating
- 01MINORUnit count collapsed 30.6% YoY (49 units remaining) — indicates serious system-wide distress or poor unit economics
- 02MINORNo average revenue or net income disclosure — inability or unwillingness to provide Item 19 financial performance data is a major transparency red flag
- 03MINORRoyalty structure incentivizes growth but declining units suggest franchisees cannot profitably reach 60+ customer threshold
- 04MINORLow initial investment ($13.9K-$21.1K) may indicate low barrier to entry AND low barrier to exit/failure
- 05MINOR5-year term is shorter than industry standard (typically 10 years) — suggests franchisor or franchisees lack long-term confidence
- 06HIGHGoing Concern status is positive but combined with 30% unit decline, indicates financial instability at corporate level
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
18 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Moms On The Run · FDD (2024) PDF