Moms On The RunFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Moms On The Run franchise requires a total initial investment of $14K – $21K, including a $10K franchise fee. Per the 2024 FDD, average unit revenue was $19K[2]. Verdict grade: F. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $14K – $21K
- 1st pct Health & Fitn…
- Avg gross sales
- $19K
- 1st pct Health & Fitn…
- Royalty
- N/A
- Units
- 49
- 71st pct Health & Fitn…
- SBA default
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 39 to 25 over 3 years. Investigate why operators are leaving.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $14K – $21K including a $10K franchise fee.
- Average unit revenue of $19K/year.
- Verdict F (Bottom Quintile) with a risk score of 95/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Moms on the Run, LLC
- Incorporated in
- MN
- HQ
- 15226 West Freeway Drive, Columbus, MN 55025
- Auditor
- Kezos & Dunlavy
- Audited financials
- Franchisor revenue
- $375K
- vs $373K prior year
- ⚠ Going-concern note
- Disclosed in FDD 2024
- Status as of 2024; may have been resolved in a later filing we don't yet have.
Affiliated brands
- Premier Physique
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Moms On The Run is a fitness/wellness coaching franchise where franchisees run group fitness or wellness programs (likely outdoor running/fitness classes) targeting mothers. Day-to-day activities involve scheduling classes, coaching participants, managing customer acquisition and retention, and handling billing and customer relationships.
- CEO
- Karissa Johnson
- Headquarters
- MN
- Founded
- 2011
- FDD year
- 2024
- States available
- 3
FDD Item 7 · 2024 filing · 12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $10K | $10K | |
| Off Season Rentals | — | — | |
| Telephone and Telephone Service | $0 | $440 | |
| Business Cards | $30 | $60 | |
| Advertising | $1K | $1K | |
| Computer System | $0 | $2K | |
| Insurance | $175 | $210 | |
| Internet Service | $0 | $150 | |
| Training Expenses | $0 | $450 | |
| Licensing and Permits | $0 | $3K | |
| Digital Brand Awareness Advertising Packagenot refundable | $3K | $3K | |
| Additional Funds - 3 months | $0 | $2K | |
| Total initial investment | $14K | $21K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$6K
31.5% margin
Unlevered ROIC
33%
EBITDA / total invested capital
Payback
3.0 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $14K – $21K
- Better than avg vs category
- Liquid capital req'd
- $0 – $2K
- Better than avg vs category
- Franchise fee
- $10K – $10K
- Better than avg vs category
- Royalty
- $195 per month, plus $10 per month per customer over 60 a…
- Ad fund
- 0.5%
- typical 3–5%
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 0.5% of gross sales |
| Technology fee | $75 |
| Transfer fee | $3K |
Financial Performance
- Avg gross sales
- $19K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- gross_sales
- Sample size
- 25 units
- vs category median 11 · large
- Range (low → high)
- $2K→$36K
- Cohort dispersion (min → max)
- Quartile band
- $4K→$27K
- Bottom 25% → top 25%
- Transparency tier
- limited
- Categorical assessment of disclosure depth
- Transparency
- 0 / 5
- vs category median 4 / 5 · below
Compared against 180 Health & Fitness brands
vs Health & Fitness averages
How Moms On The Run Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 49
- Opened
- 1
- Last reporting year
- Closed
- 7
- Terminated
- 5
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 1
- Term expired, not renewed (per Item 20)
- Turnover rate
- 14.3%
- Company-owned
- 16
- Corporate units in the system
- % franchised
- 67%
- vs corporate-owned
- Net growth (yr3)
- -30.6%
- Net unit change last year
- 3-yr CAGR
- -35.9%
- Compounded over last 3 years
3-year detail · Item 20
- Closed (3yr)
- 2
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 4
- Franchisor bought back
- Continuity rate
- 67.6%
- Units that stayed open
- Termination rate
- 24.0%
- Franchisor-initiated terminations
- Ceased ops
- 25.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Minnesota
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Moms On The Run is a contracting franchise system with severe transparency gaps, declining unit count, and no disclosed profitability data — suggesting weak unit economics and potential systemic operational issues.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $5,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Kezos & Dunlavy⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 95 / 100 rating
- 01MINORUnit count collapsed 30.6% YoY (49 units remaining) — indicates serious system-wide distress or poor unit economics
- 02MINORNo average revenue or net income disclosure — inability or unwillingness to provide Item 19 financial performance data is a major transparency red flag
- 03MINORRoyalty structure incentivizes growth but declining units suggest franchisees cannot profitably reach 60+ customer threshold
- 04MINORLow initial investment ($13.9K-$21.1K) may indicate low barrier to entry AND low barrier to exit/failure
- 05MINOR5-year term is shorter than industry standard (typically 10 years) — suggests franchisor or franchisees lack long-term confidence
- 06HIGHGoing Concern status is positive but combined with 30% unit decline, indicates financial instability at corporate level
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Not allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 1.5 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Minnesota |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 15 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
- Site selection
- franchisor
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
19 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Moms On The Run · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Moms On The Run franchise?
The total investment to open a Moms On The Run franchise ranges from $14K – $21K, with an initial franchise fee of $10K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Moms On The Run franchise owners earn?
According to Item 19 of the Moms On The Run FDD, the average gross sales per unit is $19K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Moms On The Run's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Moms On The Run (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Moms On The Run franchise locations are there?
As of their most recent FDD filing, Moms On The Run has 49 total units in the United States, including 39 franchised units and 16 company-owned units. 1 new units were opened in the latest reporting year.
Is Moms On The Run a good franchise to buy?
FranchiseVerdict rates Moms On The Run as a F-grade franchise with a risk score of 95 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.