Moms On The Run Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Moms On The Run is a women's fitness franchise offering group workout and running programs for all fitness levels. Franchisees run local programs, coaching classes and managing enrollment, sessions, and community events.
FranchiseVerdict summary · 2026
A Moms On The Run franchise requires a total initial investment of $14K – $21K, including a $10K franchise fee. The 2024 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $14K – $21K
- 1st pct Health & Fitn…
- Avg gross sales
- N/A
- Outlet subset
- Royalty
- N/A
- Units
- 41
- 66th pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $14K – $21K including a $10K franchise fee.
- RETURNSThe figure shown was the TOP QUINTILE — five franchised locations (printed p.25). The bottom quintile of five averaged $4,453, and the middle fifteen of the twenty-five locations open the full period are not disclosed at all. No overall average is printed.
- RISKVerdict C (Average), verdict score 39/100 (higher is better).
- FLAG5 units terminated last reporting year (12.2% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Moms on the Run, LLC
- Predecessor
- Premier Physique, LLC
- Prior franchisor entity
- CEO title
- Chief Manager (President)
- Karissa Johnson
- Incorporated in
- MN
- HQ
- 15226 West Freeway Drive, Columbus, MN 55025
- Auditor
- Kezos & Dunlavy
- Audited financials
- Franchisor revenue
- $375K
- vs $373K prior year
Affiliated brands
- Premier Physique
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Karissa Johnson
- Headquarters
- MN
- Founded
- 2011
- FDD year
- 2024
- States available
- 3
Can you afford it, and what does the money buy?
Entry cost runs 97% below the typical health & fitness franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $10K | $10K | |
| Off Season Rentals | — | — | |
| Telephone and Telephone Service | $0 | $440 | |
| Business Cards | $30 | $60 | |
| Advertising | $1K | $1K | |
| Computer System | $0 | $2K | |
| Insurance | $175 | $210 | |
| Internet Service | $0 | $150 | |
| Training Expenses | $0 | $450 | |
| Licensing and Permits | $0 | $3K | |
| Digital Brand Awareness Advertising Packagenot refundable | $3K | $3K | |
| Additional Funds - 3 months | $0 | $2K | |
| Total initial investment | $14K | $21K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $14K – $21K
- Top 40% of category vs category
- Liquid capital req'd
- $0 – $2K
- Top 40% of category vs category
- Franchise fee
- $10K – $10K
- Top 40% of category vs category
- Royalty
- $195 per month, plus $10 per month per customer over 60 a…
- Ad fund
- National Brand Marketing Fee is a fixed monthly fee payab…
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Technology fee | $75 |
| Training fee | $4K |
| Transfer fee | $3K |
What do units actually make?
Source: FDD 2024 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Moms On The Run did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Moms On The Run unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
1175%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
The figure shown was the TOP QUINTILE — five franchised locations (printed p.25). The bottom quintile of five averaged $4,453, and the middle fifteen of the twenty-five locations open the full period are not disclosed at all. No overall average is printed.
Reported for a subset of outlets rather than the whole system
- Item 19 type
- gross sales
- Sample size
- 25
- vs category median 12 · large
- Range (low → high)
- $2K→$36K
- Cohort dispersion (min → max)
- Transparency tier
- limited
- Categorical assessment of disclosure depth
- Reporting year
- 2023
- Fiscal year the figures cover
- Source filing
- FDD 2024
- Disclosed in the 2024 filing, covering 2023
- Transparency
- 0 / 10
- vs category median 4 / 10 · below
Compared against 173 Health & Fitness brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Operator retention
System contracting at -35.9% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness averages
How Moms On The Run Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 41
- Opened
- 1
- Last reporting year
- Closed
- 7
- Terminated
- 5
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 1
- Term expired, not renewed (per Item 20)
- Turnover rate
- 28.0%
- Company-owned
- 16
- Corporate units in the system
- % franchised
- 61%
- vs corporate-owned
- Multi-unit owners
- Outlier
- Reported value implausible. See FDD Item 20
- Net growth (3-yr)
- -35.9%
- Net unit change over 3 years
- 3-yr CAGR
- -35.9%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 1
- Terminated (3yr)
- 5
- Non-renewed (3yr)
- 1
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 5
- Franchisor bought back
- Continuity rate
- 67.6%
- Units that stayed open
- Termination rate
- 24.0%
- Franchisor-initiated terminations
- Ceased ops
- 25.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Minnesota
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Moms On The Run is a contracting franchise system with severe transparency gaps, declining unit count, and no disclosed profitability data — suggesting weak unit economics and potential systemic operational issues.
Litigation (Item 3)
No litigation is required to be disclosed in this Item.
Largest disclosed settlement: $5,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Kezos & Dunlavy
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 39 / 100 verdict
- 01MINORNo average revenue or net income disclosure — inability or unwillingness to provide Item 19 financial performance data is a major transparency red flag
- 02MINORRoyalty structure incentivizes growth but declining units suggest franchisees cannot profitably reach 60+ customer threshold
- 03MINORLow initial investment ($13.9K-$21.1K) may indicate low barrier to entry AND low barrier to exit/failure
- 04MINOR5-year term is shorter than industry standard (typically 10 years) — suggests franchisor or franchisees lack long-term confidence
- 05HIGHGoing Concern status is positive but combined with 30% unit decline, indicates financial instability at corporate level
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 3 mi |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Not allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 1 year |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 60 days |
| Termination groundsℹ | 1 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | MN |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in this Item.
Items 10, 11
Training & Operations
- Classroom training
- 15 hrs
- On-the-job training
- 0 hrs
- Training location
- Online
- Ongoing training
- Required
- Time to open
- 4 mo
- From signing to launch
- Site selection
- franchisor
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
19 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Moms On The Run · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Moms On The Run franchise?
The total investment to open a Moms On The Run franchise ranges from $14K – $21K, with an initial franchise fee of $10K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Moms On The Run franchise owners earn?
Moms On The Run does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Moms On The Run FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Moms On The Run FDD and qualifies whose outlets they describe.
What is Moms On The Run's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Moms On The Run (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Moms On The Run franchise locations are there?
As of their most recent FDD filing, Moms On The Run has 41 total units in the United States, including 25 franchised units and 16 company-owned units. 1 new units were opened in the latest reporting year.
Is Moms On The Run a good franchise to buy?
FranchiseVerdict rates Moms On The Run as a C-grade franchise with a verdict score of 39 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.