Joe HomebuyerFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Joe Homebuyer franchise requires a total initial investment of $131K – $445K, including a $50K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $485K[2]. Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $131K – $445K
- 66th pct Real Estate
- Avg gross sales
- $485K
- 16th pct Real Estate
- Royalty
- 5.0%
- 11th pct Real Estate
- Units
- 64
- 36th pct Real Estate
- SBA default
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = >15% above Real Estate avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $131K – $445K including a $50K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $485K/year (median $239K).
- Verdict B (Above Average) with a risk score of 55/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- JOE HOMEBUYER FRANCHISING, LLC
- Parent company
- Molinz, LLC
- Incorporated in
- UT
- HQ
- 10122 S. Redwood Rd., Ste B, South Jordan UT 84095
- Auditor
- SadlerGIBB
- Audited financials
- Franchisor revenue
- $3.0M
- vs $2.0M prior year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
Joe Homebuyer franchisees operate real estate services focused on helping homeowners sell properties, likely providing valuation, marketing, and transaction facilitation. Day-to-day activities involve lead generation, client consultations, property valuations, coordinating showings, and managing sales transactions in their local market.
- CEO
- Mark Stubler
- Founded
- 2019
- FDD year
- 2025
- States available
- 25
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $40K | $70K |
| Equipment, build-out, other | $41K | $325K |
| Total initial investment | $131K | $445K |
Source: Joe Homebuyer 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$73K
15.0% margin
Unlevered ROIC
21%
EBITDA / total invested capital
Payback
4.7 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $131K – $445K
- Near category avg vs category
- Liquid capital req'd
- $40K – $70K
- Below avg, review vs category
- Franchise fee
- $50K – $50K
- Near category avg vs category
- Royalty
- 5.0%
- percentage · typical 6–8%
- Ad fund
- Up to $1,000 per month
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Technology fee | $2K |
| Transfer fee | $5K |
| Renewal fee | $3K |
| Total fee load | 5.0% of rev |
A 5.0% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $485K
- Per unit, per year
- Median gross sales
- $239K
- Item 19 type
- net_sales
- Sample size
- 39 units
- vs category median 41
- Range (low → high)
- $6K→$2.6M
- Cohort dispersion (min → max)
- Quartile band
- $25K→$1.4M
- Bottom 25% → top 25%
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 4 / 5
- vs category median 0 / 5 · above
Compared against 121 Real Estate brands
vs Real Estate averages
How Joe Homebuyer Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 64
- Opened
- 10
- Last reporting year
- Closed
- 20
- Turnover rate
- 31.3%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 97%
- vs corporate-owned
- Net growth (yr3)
- -1.6%
- Net unit change last year
- 3-yr CAGR
- +1.6%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 3
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 29 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Declining unit growth, undisclosed profitability metrics, unprotected territory, and vague royalty structure present meaningful risk despite viable revenue levels and no litigation.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · SadlerGIBB⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
Score breakdown · what drove the 55 / 100 rating
- 01MEDNet income not disclosed in FDD — unable to validate actual profitability despite $484k average revenue claim
- 02MINORUnit count declining 1.6% YoY (64 units) — suggests market saturation, retention issues, or uncompetitive model
- 03MINORTerritory not protected — franchisees compete directly with other Joe Homebuyer franchisees and corporate, creating cannibalization risk
- 04MINORWide investment range ($131k-$445k) with no clarity on what drives 3.4x variance — suggests inconsistent startup costs or hidden expenses
- 05MINOR5-9% royalty on 'Net Proceeds' is vague terminology — unclear if calculated before/after operating expenses, creating audit risk
- 06MINOR7-year term is relatively short — insufficient runway to recoup franchise fee and build sustainable customer base
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 7 years |
|---|---|
| Renewal term | 7 years |
| Territory type | Geographical or political boundaries |
| Protected territory | No |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Utah |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 31 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
- POS system
- Podio
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Podio
Item 20 · call current owners
Franchisee Contacts
88 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Joe Homebuyer · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Joe Homebuyer franchise?
The total investment to open a Joe Homebuyer franchise ranges from $131K – $445K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Joe Homebuyer franchise owners earn?
According to Item 19 of the Joe Homebuyer FDD, the average gross sales per unit is $485K. The median is $239K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Joe Homebuyer's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Joe Homebuyer (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Joe Homebuyer franchise locations are there?
As of their most recent FDD filing, Joe Homebuyer has 64 total units in the United States, including 61 franchised units and 2 company-owned units. 10 new units were opened in the latest reporting year.
Is Joe Homebuyer a good franchise to buy?
FranchiseVerdict rates Joe Homebuyer as a B-grade franchise with a risk score of 55 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.