FranchiseVerdict
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FV-01358·MODERATEExcellent86

Joe Homebuyer

Real EstateFranchising since 2019Website
Investment
$131K – $445K
89th pct Real Estate
Avg revenue
$485K
18th pct Real Estate
Royalty
5.0%
13th pct Real Estate
Units
64
45th pct Real Estate
SBA default

Bottom line

  • Total investment $131K – $445K including a $50K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $485K/year (median $239K).
  • Rated MODERATE with a risk score of 55/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
JOE HOMEBUYER FRANCHISING, LLC
Parent company
Molinz, LLC
Incorporated in
Utah
HQ
10122 S. Redwood Rd., Ste B, South Jordan UT 84095
Auditor
SadlerGIBB
Audited financials
Franchisor revenue
$3.0M
vs $2.0M prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Joe Homebuyer unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $484,537
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $131K–$445K
Working capital
$
FDD reports $40K–$70K

Unlevered ROIC · per unit

21%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$73K
EBITDA margin
15.0%
Total invested
$343K
Payback
57 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Joe Homebuyer units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$775K

on $3.9M purchase

Total debt

$3.1M

SBA $1.9M + senior + seller note

Overview

About

Joe Homebuyer franchisees operate real estate services focused on helping homeowners sell properties, likely providing valuation, marketing, and transaction facilitation. Day-to-day activities involve lead generation, client consultations, property valuations, coordinating showings, and managing sales transactions in their local market.

CEO
Mark Stubler
Founded
2019
FDD year
2025
States available
25

Item 7 · what it costs

The Vitals

Total investment
$131K – $445K
All-in to open one unit
Liquid capital
$40K – $70K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.0%
Percentage of Net Proceeds · typical 6–8%
Ad fund
Up to $1,000 per month
Total fee load
5.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$485K
Per unit, per year
Median gross sales
$239K
Item 19 type
Net Sales
Sample size
39 units
vs category median 41
Range (low → high)
$6K$2.6M
Cohort dispersion
Transparency
4 / 5
vs category median 0 / 5 · above
Revenue rank18th
vs Real Estate peers
Investment cost rank89th
Lower investment ranks lower (better)
Royalty rate rank13th
Lower royalty = lower percentile (better)
Unit count rank45th
vs Real Estate peers
Risk score rank23th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
64
Opened
10
Last reporting year
Closed
20
Turnover rate
31.3%
Company-owned
2
Corporate units in the system
% franchised
97%
vs corporate-owned
Net growth (yr3)
-1.6%
Net unit change last year
3-yr CAGR
+1.6%
Compounded over last 3 years
2023
62+1
Franchised units
2024
63
Franchised units
2025
61
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 36 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 36 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

55
Risk · 0-100
MODERATE55 / 100

Declining unit growth, undisclosed profitability metrics, unprotected territory, and vague royalty structure present meaningful risk despite viable revenue levels and no litigation.

Score breakdown · what drove the 55 / 100 rating

  1. 01MEDNet income not disclosed in FDD — unable to validate actual profitability despite $484k average revenue claim
  2. 02MINORUnit count declining 1.6% YoY (64 units) — suggests market saturation, retention issues, or uncompetitive model
  3. 03MINORTerritory not protected — franchisees compete directly with other Joe Homebuyer franchisees and corporate, creating cannibalization risk
  4. 04MINORWide investment range ($131k-$445k) with no clarity on what drives 3.4x variance — suggests inconsistent startup costs or hidden expenses
  5. 05MINOR5-9% royalty on 'Net Proceeds' is vague terminology — unclear if calculated before/after operating expenses, creating audit risk
  6. 06MINOR7-year term is relatively short — insufficient runway to recoup franchise fee and build sustainable customer base

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographical or political boundaries
Protected territory
No
Initial term
7 years
Renewal term
7 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Utah

Item 11

Training & Operations

Classroom training
31 hrs
On-the-job training
0 hrs
POS system
Podio
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

81 numbers

Locked
(512) 934-••••
TX
(336) 253-••••
NC
(502) 889-••••
KY

One-time purchase · CSV download · Validation questions included

FDD download

Joe Homebuyer · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above