FranchiseVerdict
Iron Tribe Fitness logo
FV-01310·MODERATEExcellent95

Iron Tribe Fitness

Health & FitnessFranchising since 2011Website
Investment
$361K – $544K
67th pct Health & Fitn…
Avg revenue
$544K
29th pct Health & Fitn…
Royalty
6.0%
9th pct Health & Fitn…
Units
29
61st pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $361K – $544K including a $50K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $544K/year (median $509K). Estimated payback in 2.6 years.
  • Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 7 loans (below the industry average).
  • System contracting at -20.0% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Iron Tribe Franchise, LLC
Incorporated in
Alabama
HQ
300 27th Street South, Birmingham, Alabama 35233
Auditor
Horton, Lee, Burnett, Peacock, Cleveland & Grainger, P.C.
Audited financials
Franchisor revenue
$1.4M
vs $1.3M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Iron Tribe Fitness unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $543,982
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $361K–$544K
Working capital
$
FDD reports $40K–$75K

Unlevered ROIC · per unit

33%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$169K
EBITDA margin
31.0%
Total invested
$510K
Payback
36 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Iron Tribe Fitness units return on equity?

Edit assumptions

Equity IRR · 5-yr

37.8%

4.96× MOIC

Year-1 DSCR

2.20×

EBITDA ÷ debt service

Equity required

$4.1M

on $13.1M purchase

Total debt

$8.9M

SBA $5.0M + senior + seller note

SBA 7(a) request ($6.5M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Iron Tribe Fitness franchisees operate boutique fitness studios offering group strength training, conditioning, and functional fitness classes. Daily operations include managing class schedules, coaching certification oversight, member retention programs, facility maintenance, and front-desk/billing administration to drive recurring membership revenue.

CEO
Forrest Walden
Founded
2011
FDD year
2024
States available
7

Item 7 · what it costs

The Vitals

Total investment
$361K – $544K
All-in to open one unit
Liquid capital
$40K – $75K
Cash you must have on hand
Franchise fee
$50K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical
Payback period
2.6 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$544K
Per unit, per year
Median gross sales
$509K
Item 19 type
Individual
Sample size
24 units
vs category median 12
Range (low → high)
$305K$960K
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank29th
vs Health & Fitness peers
Investment cost rank67th
Lower investment ranks lower (better)
Royalty rate rank9th
Lower royalty = lower percentile (better)
Unit count rank61th
vs Health & Fitness peers
Risk score rank63th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
29
Opened
1
Last reporting year
Closed
1
Turnover rate
3.4%
Company-owned
9
Corporate units in the system
% franchised
69%
vs corporate-owned
Net growth (yr3)
-13.0%
Net unit change last year
3-yr CAGR
-20.0%
Compounded over last 3 years
2022
20+1
Franchised units
2023
23
Franchised units
2024
25
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 25 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 25 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
7
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

64
Risk · 0-100
MODERATE64 / 100

A contracting fitness franchise with undisclosed financial performance claims, franchisor stability concerns, and declining unit economics that warrant careful validation before $360K+ investment.

Score breakdown · what drove the 64 / 100 rating

  1. 01MEDUnit count declined 13.0% YoY (29 units), indicating system contraction and potential franchisee struggles
  2. 02MEDNo Item 19 financial performance representations disclosed; average revenue/net income figures cannot be verified as representative
  3. 03HIGHGoing Concern status is FALSE, suggesting potential financial instability or uncertainty at franchisor level
  4. 04MINORHigh initial investment ($360,750–$544,250) paired with declining unit count raises ROI sustainability questions
  5. 05MINOR6% royalty on gross sales limits franchisee profitability, especially if average net income of $173,588 is overstated

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Alabama

Item 11

Training & Operations

Classroom training
14 hrs
On-the-job training
13 hrs
POS system
ClubReady
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

47 numbers

Locked
(502) 573-••••
KY
(615) 636-••••
TN
(518) 473-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Iron Tribe Fitness · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above