FranchiseVerdict
FIT4MOM logo
FV-00946·MODERATEExcellent86

Fit4mom

OtherFranchising since 2003Website
Investment
$3K – $29K
1st pct Other
Avg revenue
50th pct Other
Royalty
5.0%
6th pct Other
Units
211
87th pct Other
SBA default

Bottom line

  • Total investment $3K – $29K including a $13K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 59/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Stroller Strides, LLC
Parent company
none
Incorporated in
Delaware
HQ
1084 N. El Camino Real, Suite B512, Encinitas, California 92024
Auditor
JGD & Associates
Audited financials
Franchisor revenue
$2.5M
vs $1.9M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one FIT4MOM unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $3K–$29K
Working capital
$
Item 7 didn't break this out — defaulted to ~10% of annual revenue

Unlevered ROIC · per unit

649%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$113K
EBITDA margin
15.0%
Total invested
$17K
Payback
2 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

FIT4MOM franchisees operate fitness classes (stroller-based, postnatal, and general mom-focused fitness) targeting postpartum women through group sessions, online coaching, and community events. Day-to-day activities include scheduling/teaching classes, managing member retention and billing, marketing to local mom communities, and handling instructor payroll or contractor logistics. Revenue derives from class enrollment fees, membership subscriptions, and potentially online program sales.

CEO
Lisa Druxman
Founded
2002
FDD year
2025
States available
35

Item 7 · what it costs

The Vitals

Total investment
$3K – $29K
All-in to open one unit
Liquid capital
$0 – $3K
Cash you must have on hand
Franchise fee
$13K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
211
Opened
16
Last reporting year
Closed
25
Turnover rate
11.8%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-4.1%
Net unit change last year
3-yr CAGR
-4.1%
Compounded over last 3 years
2023
211-10
Franchised units
2024
220
Franchised units
2025
220
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 21 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 21 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

59
Risk · 0-100
MODERATE59 / 100

Declining franchise system with shrinking unit base, missing financial performance data, historical securities violations, and unclear cost structure present moderate-to-caution risk for service-based micro-franchise.

Score breakdown · what drove the 59 / 100 rating

  1. 01MINORUnit count declining 4.1% YoY (211 units) signals system contraction and potential market saturation or franchisee churn
  2. 02MINORNo average revenue or net income disclosure (Item 19) prevents income verification and ROI assessment—critical gap for $13,395+ investment
  3. 03MINORHistorical securities violations (Maryland 2005/2007) for unlicensed franchise sales demonstrate past regulatory non-compliance and reputational risk
  4. 04MINORWide investment range ($2,745–$28,685) with no clarification on what drives 10x variance creates transparency concerns about true startup costs
  5. 05MINOR5% royalty on Lite Model eats into already-thin fitness/wellness service margins, especially if revenue disclosure shows <$100K average

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic area based on population
Protected territory
Yes
Initial term
3 years
Renewal term
3 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
California

Item 11

Training & Operations

Classroom training
58 hrs
On-the-job training
0 hrs
POS system
Glofox
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

100 numbers

Locked
(619) 885-••••
CA
(563) 514-••••
IA
(949) 870-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

FIT4MOM · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above