Fit4mom Franchise Cost, Revenue & Review 2026
- Investment
- $3K – $29K
- Disclosed sales
- not disclosed
- SBA charge-off
- Under 10 loans (5)
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
FIT4MOM is a fitness franchise offering stroller-based and pre- and postnatal workout classes plus a community for moms. Franchisees run a mostly outdoor, class-based program hiring instructors and managing memberships, with low overhead.
FranchiseVerdict summary · 2026
A FIT4MOM franchise requires a total initial investment of $3K – $29K, including a $2K – $13K franchise fee and an ongoing 5.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 4 headline figures on this page cite a page of the filing.
Overview
- Investment
- $3K – $29K
- 0th pct Health & Fitn…
- Avg gross sales
- N/A
- Royalty
- 5.0%
- 2nd pct Health & Fitn…
- Units
- 211
- 90th pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $3K – $29K including a $2K franchise fee, 5.0% ongoing royalty.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict B (Above average), verdict score 46/100 (higher is better).
- GROWTHNegative: net -9 franchised outlets in the latest year (16 opened, 25 closed); 4 signed but not yet open (Item 20).
- DATAThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Stroller Strides, LLC
- CEO title
- President/Managing Member
- Lisa Druxman
- Incorporated in
- DE
- HQ
- 1084 N. El Camino Real, Suite B512, Encinitas, CA 92024
- Auditor
- JGD & Associates
- Audited financials
- Franchisor revenue
- $1.9M
- vs $2.5M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Overview
About
- CEO
- Lisa Druxman
- Headquarters
- CA
- Founded
- 2002
- FDD year
- 2025
- States available
- 35
Can you afford it, and what does the money buy?
Entry cost runs 96% below the typical health & fitness franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Feenot refundable | $2K | $13K | |
| Real Estate and Improvements | — | — | |
| Office Equipment | $0 | $2K | |
| Exercise Equipment | $200 | $400 | |
| Insurance | $500 | $2K | |
| Business Entity Formation | $0 | $3K | |
| Business License | $50 | $100 | |
| Supplies | $0 | $1K | |
| Signs | $0 | $250 | |
| Advertising | $0 | $1K | |
| Training and Travel Expenses to Attend Training | $0 | $2K | |
| Permit and License fees | $0 | $800 | |
| Additional Funds (3 months of operations) | $0 | $3K | |
| Total initial investment | $3K | $29K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $3K – $29K
- Top 40% of category vs category
- Liquid capital req'd
- $0 – $3K
- Top 40% of category vs category
- Franchise fee
- $2K – $13K
- Top 40% of category vs category
- Royalty
- 5.0%
- Tiered by sales volume · typical 6–8%
- Ad fund
- Up to 3% of monthly Gross Sales; not yet collected as of …
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Technology fee | $199 |
| Transfer fee | $4K |
| Renewal fee | $2K |
| Total fee load | 8.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
FIT4MOM makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one FIT4MOM unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Health & Fitness median).
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator retention
System contracting at -4.1% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness medians
How Fit4mom Compares
Category median of published Health & Fitness brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 211
- Opened
- 16
- Last reporting year
- Closed
- 25
- Terminated
- 6
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 11
- Term expired, not renewed (per Item 20)
- Turnover rate
- 11.8%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -4.1%
- Net unit change over 3 years
- 3-yr CAGR
- -4.1%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 6
- Not renewed
- 11
- Transferred
- 44
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 4
- 0.02 per open outlet · Item 20 Table 5
- Projected new
- 12
- Franchisor's next-year forecast
- Termination rate
- 78.9%
- Franchisor-initiated terminations
- Ceased ops
- 7.9%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 40 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
214 current owners across 38 states; 67 former (terminated, transferred or not renewed) listed separately.
- CA 53
- TX 28
- FL 11
- IL 11
- VA 10
- CO 8
- OH 7
- MD 6
- NC 6
- NJ 6
- AZ 5
- NY 5
- +26 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 5 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 5
- Loan volume
- $529K
- Median loan
- $26K
- 50th percentile
- Charge-off rate
- Under 10 loans (5)
- Insufficient SBA coverage: 5 loans, rate hidden below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Under 10 loans (5)
- 5-yr charge-off
- Under 10 loans (5)
- Loans approved 2021+
- Active lenders
- 5
- Defaults
- N/A
Vintage analysis
Fit4mom charge-off rate by loan vintage
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Declining franchise system with shrinking unit base, missing financial performance data, historical securities violations, and unclear cost structure present moderate-to-caution risk for service-based micro-franchise.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Two Maryland Securities Commissioner administrative proceedings (2005 and 2008) against Stroller Strides LLC for franchise registration and disclosure violations. Both resolved by consent order with no admission of wrongdoing; concluded 2005 and 2008 respectively.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · JGD & Associates
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Total revenue $1,866,452 for FY2024 (down from $2,456,854 in FY2023); franchise revenue was $1,454,738. Net loss of $240,166 for FY2024. Audited financials of Stroller Strides, LLC dba Fit4Mom (Exhibit L).
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 46 / 100 verdict
- 01MINORUnit count declining 4.1% YoY (211 units) signals system contraction and potential market saturation or franchisee churn
- 02MINORNo average revenue or net income disclosure (Item 19) prevents income verification and ROI assessment—critical gap for $13,395+ investment
- 03MINORHistorical securities violations (Maryland 2005/2007) for unlicensed franchise sales demonstrate past regulatory non-compliance and reputational risk
- 04MINORWide investment range ($2,745–$28,685) with no clarification on what drives 10x variance creates transparency concerns about true startup costs
- 05MINOR5% royalty on Lite Model eats into already-thin fitness/wellness service margins, especially if revenue disclosure shows <$100K average
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 3 years |
|---|---|
| Renewal term | 3 years |
| Allowed renewalsℹ | 2 |
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | No |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | San Diego County, California |
| Jury trial waiver | No |
| Governing law | State where franchise is located (franchisee's state) |
| Litigation count | 2 |
View Item 3 litigation summary
Two Maryland Securities Commissioner administrative proceedings (2005 and 2008) against Stroller Strides LLC for franchise registration and disclosure violations. Both resolved by consent order with no admission of wrongdoing; concluded 2005 and 2008 respectively.
Items 10, 11
Training & Operations
- Classroom training
- 18 hrs
- On-the-job training
- 0 hrs
- Training location
- Online
- Ongoing training
- Required
- Time to open
- 3 mo
- From signing to launch
- Site selection
- Franchisor designates territory boundaries; franchisee selects specific class venues within territory
- Franchisor financing
- Not offered
- Item 10
- POS system
- Glofox
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Glofox
Item 20 · call current owners
Franchisee Contacts
281 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a FIT4MOM franchise?
The total investment to open a FIT4MOM franchise ranges from $3K – $29K, with an initial franchise fee of $2K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do FIT4MOM franchise owners earn?
FIT4MOM makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns FIT4MOM?
FIT4MOM is franchised by Stroller Strides, LLC. The FDD names no parent company. Source: FDD Item 1, 2025 filing.
What is Item 19 in the FIT4MOM FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the FIT4MOM FDD and qualifies whose outlets they describe.
What is FIT4MOM's franchise failure rate?
SBA 7(a) loan charge-off data is not available for FIT4MOM (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many FIT4MOM franchise locations are there?
As of their most recent FDD filing, FIT4MOM has 211 total units in the United States, including 211 franchised units and 0 company-owned units. 16 new units were opened in the latest reporting year.
Is FIT4MOM a good franchise to buy?
FranchiseVerdict rates FIT4MOM as a B-grade franchise with a verdict score of 46 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent FIT4MOM, you can request corrections or provide updated information.
Other Health & Fitness franchises
Compare similar franchise opportunities in the Health & Fitness category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.