FranchiseVerdict
Card My Yard logo
FV-00462·MODERATEExcellent95

Card My Yard

OtherFranchising since 2017Website
Investment
$10K – $19K
2nd pct Other
Avg revenue
$20K
2nd pct Other
Royalty
Units
545
94th pct Other
SBA default

Bottom line

  • Total investment $10K – $19K including a $9K franchise fee.
  • Average unit revenue of $20K/year (median $15K). Estimated payback in 0.8 years.
  • Rated MODERATE with a risk score of 64/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
CMY Franchising, LLC
Parent company
CMY Holdco, LLC
Incorporated in
Delaware
HQ
761 W. 1200 N., Suite 300, Springville, Utah 84663
Auditor
Tanner LLC
Audited financials
Franchisor revenue
$47.5M
vs $38.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Card My Yard unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $19,721
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $10K–$19K
Working capital
$
FDD reports $500–$2K

Unlevered ROIC · per unit

18%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$3K
EBITDA margin
14.0%
Total invested
$15K
Payback
67 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate a seasonal yard decoration service, primarily installing holiday-themed large greeting cards and lawn displays in residential neighborhoods. Day-to-day activities include customer acquisition, scheduling installations, managing inventory of display materials, and performing installation labor. The business model is highly weather and season-dependent, concentrating revenue in fall/winter months.

CEO
Joshua Arnold
Founded
2020
FDD year
2025
States available
45

Item 7 · what it costs

The Vitals

Total investment
$10K – $19K
All-in to open one unit
Liquid capital
$500 – $2K
Cash you must have on hand
Franchise fee
$9K
Royalty
Greater of 25% of Gross Sales or applicable minimum month…
Ad fund
Greater of 0.5% of Gross Sales or monthly minimums
Total fee load
25.5%
vs 9–13% typical
Payback period
0.8 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$20K
Per unit, per year
Median gross sales
$15K
Item 19 type
Historical Gross Sales and Gross Profit
Sample size
505 units
vs category median 20 · large
Range (low → high)
$1K$113K
Cohort dispersion
Transparency
7 / 5
vs category median 3 / 5 · above
Revenue rank2th
vs Other peers
Investment cost rank2th
Lower investment ranks lower (better)
Royalty rate rank70th
Lower royalty = lower percentile (better)
Unit count rank94th
vs Other peers
Risk score rank57th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
545
Opened
33
Last reporting year
Closed
20
Turnover rate
3.7%
Company-owned
2
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+2.1%
Net unit change last year
3-yr CAGR
+6.9%
Compounded over last 3 years
2023
543+11
Franchised units
2024
532
Franchised units
2025
508
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

64
Risk · 0-100
MODERATE64 / 100

Card My Yard presents a caution-to-high-risk profile: the 25% royalty structure is predatory relative to thin margins, unit growth is stagnant, and no financial disclosures mask true earnings potential.

Score breakdown · what drove the 64 / 100 rating

  1. 01MINORPredatory royalty structure: 25% of gross sales is extremely high and leaves minimal margin given avg net income of $18,160 on $19,721 revenue
  2. 02MINORAnemic unit growth of 2.1% YoY suggests market saturation, franchisee struggles, or weak system support in a 545-unit system
  3. 03MINORAvg net income of $18,160 annually is below poverty line; after 25% royalty (~$4,930/year) franchisee nets ~$13,230—inadequate ROI on $10,350-$18,550 investment
  4. 04MINORNo Item 19 financial performance disclosure indicates franchisor unwilling to substantiate earnings claims or hide poor performance data
  5. 05HIGHGoing Concern = False is positive but contradicted by stagnant growth; suggests financial instability or system contraction risk
  6. 06MED5-year term is short; limited payback window given low profitability and high royalty burden

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip codes
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Utah

Item 11

Training & Operations

Classroom training
9 hrs
On-the-job training
11 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

100 numbers

Locked
(167) 887-••••
(121) 037-••••
(143) 224-••••

One-time purchase · CSV download · Validation questions included

FDD download

Card My Yard · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above