Twinkle Star DanceFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Twinkle Star Dance franchise requires a total initial investment of $112K – $175K, including a $15K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $609K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $112K – $175K
- 21st pct Health & Fitn…
- Avg gross sales
- $609K
- 33rd pct Health & Fitn…
- Royalty
- 5.0%
- 1st pct Health & Fitn…
- Units
- 8
- 36th pct Health & Fitn…
- SBA default
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 4.3x in gross revenue, well above the typical 1.5-2.5x range.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $112K – $175K including a $15K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $609K/year.
- Verdict A (Top Quintile) with a risk score of 37/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Twinkle Star Dance Franchise, LLC
- CEO title
- President
- Tiffany Henderson
- CEO experience
- 23 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- CA
- HQ
- 4046 East Avenue, Livermore, CA 94550
- Auditor
- REESE CPA LLC
- Audited financials
- Franchisor revenue
- $130K
- vs $115K prior year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
Franchisees operate children's dance studios offering ballet, jazz, hip-hop, and contemporary classes to students ages 3-18. Day-to-day operations include scheduling instructors, managing student enrollment and retention, coordinating recitals/performances, maintaining studio facilities, and handling billing and customer service.
- CEO
- Tiffany Henderson
- Headquarters
- CA
- Founded
- 2020
- FDD year
- 2025
- States available
- 3
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $15K | $15K |
| Working capital (3–6 mo) | $25K | $50K |
| Equipment, build-out, other | $72K | $110K |
| Total initial investment | $112K | $175K |
Source: Twinkle Star Dance 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$189K
31.0% margin
Unlevered ROIC
104%
EBITDA / total invested capital
Payback
11 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $112K – $175K
- Better than avg vs category
- Liquid capital req'd
- $25K – $50K
- Near category avg vs category
- Franchise fee
- $5K – $15K
- Better than avg vs category
- Royalty
- 5.0%
- Gross Revenues · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $500 |
| Training fee | $15K |
| Transfer fee | $25 |
| Renewal fee | $10 |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $609K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Average and Individual Unit Revenues
- Sample size
- 8 units
- vs category median 11
- Range (low → high)
- $7K→$2.4M
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 3 / 5
- vs category median 4 / 5 · below
Compared against 180 Health & Fitness brands
Revenue is 4.3x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Health & Fitness averages
How Twinkle Star Dance Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 8
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 5
- Corporate units in the system
- % franchised
- 38%
- vs corporate-owned
- Net growth (yr3)
- +0.0%
- Net unit change last year
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 1
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 6 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage dance franchise system with minimal transparency on profitability, negligible unit count, and undisclosed growth metrics creates meaningful investment uncertainty.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · REESE CPA LLC⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 37 / 100 rating
- 01MEDNet income not disclosed in FDD Item 19 — unable to validate actual profitability or ROI claims
- 02MINOROnly 8 units system-wide with unknown growth trajectory — suggests early-stage or stagnant franchise system
- 03MINORHigh investment-to-revenue ratio ($111K-$175K investment against $609K avg revenue) indicates long payback period
- 04MINOR5% royalty on gross revenues (not net) means franchisees pay during unprofitable periods
- 05MINORNo growth data provided — cannot assess system expansion or franchisee unit growth performance
- 06MINORDance studio sector faces COVID-related volatility, seasonal revenue fluctuations, and high instructor turnover
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | exclusive |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 50 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 10 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Livermore, California |
| Jury trial waiver | Yes |
| Governing law | California |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 24 hrs
- Training location
- Livermore, CA
- Field support
- 24 hrs/yr
- On-site visits per year
- POS system
- Studio Director System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Studio Director System
Item 20 · call current owners
Franchisee Contacts
6 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Twinkle Star Dance · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Twinkle Star Dance franchise?
The total investment to open a Twinkle Star Dance franchise ranges from $112K – $175K, with an initial franchise fee of $15K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Twinkle Star Dance franchise owners earn?
According to Item 19 of the Twinkle Star Dance FDD, the average gross sales per unit is $609K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Twinkle Star Dance's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Twinkle Star Dance (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Twinkle Star Dance franchise locations are there?
As of their most recent FDD filing, Twinkle Star Dance has 8 total units in the United States, including 3 franchised units and 5 company-owned units.
Is Twinkle Star Dance a good franchise to buy?
FranchiseVerdict rates Twinkle Star Dance as a A-grade franchise with a risk score of 37 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.