The Daily Pilates Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
The Daily Pilates is a boutique fitness franchise offering reformer and mat Pilates classes and memberships. Franchisees run the studios, managing instructors, class scheduling, and membership growth.
FranchiseVerdict summary · 2026
A The Daily Pilates franchise requires a total initial investment of $463K – $859K, including a $50K franchise fee and an ongoing 7.0% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $463K – $859K
- 83rd pct Health & Fitn…
- Avg gross sales
- N/A
- Royalty
- 7.0%
- 30th pct Health & Fitn…
- Units
- 8
- 33rd pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $463K – $859K including a $50K franchise fee, 7.0% ongoing royalty.
- RETURNSItem 19 reports Historical Performance rather than annual gross sales, so unit revenue is not directly comparable.
- RISKVerdict B (Above average), verdict score 50/100 (higher is better).
- DATAItem 19 reports Historical Performance rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- The Daily Pilates LLC
- CEO title
- Chief Executive Officer
- Lily Collins
- CEO experience
- 5 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Georgia
- HQ
- 900 Dekalb Avenue, Suite 600, Atlanta, Georgia 30307
- Auditor
- Geeslin Group LLC
- Audited financials
- Franchisor revenue
- $202K
- vs $425K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- Lily Collins
- Headquarters
- GA
- Founded
- 2020
- FDD year
- 2026
- States available
- 3
Can you afford it, and what does the money buy?
Entry cost runs 15% above the typical health & fitness franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $28K | $36K |
| Equipment, build-out, other | $385K | $773K |
| Total initial investment | $463K | $859K |
Source: The Daily Pilates 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $463K – $859K
- Bottom third — review vs category
- Liquid capital req'd
- $28K – $36K
- Middle of category vs category
- Franchise fee
- $50K – $50K
- Middle of category vs category
- Royalty
- 7.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $154 |
| Training fee | $2K |
| Transfer fee | $25K |
| Renewal fee | $10K |
| Total fee load | 9.0% of rev |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
The Daily Pilates did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one The Daily Pilates unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
31%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
- Item 19 type
- Historical Performance
- Sample size
- 3
- vs category median 12 · small
- Range (low → high)
- $492K→$1.2M
- Cohort dispersion (min → max)
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 6 / 10
- vs category median 4 / 10 · above
Compared against 173 Health & Fitness brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 9.0% (near the Health & Fitness average).
Disclosure
Item 19 reports Historical Performance rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
Net unit growth of +600.0% over 3 years (4 opened, 0 closed).
Multi-unit rate
Only 7% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness averages
How The Daily Pilates Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 8
- Opened
- 4
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 88%
- vs corporate-owned
- Multi-unit owners
- 6.7%
3-year detail · Item 20
- Opened (3yr)
- 4
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 5
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- $352K
- Median loan
- $352K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (1 loan) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Small but profitable Pilates franchisor: net income $163,407 on $424,768 revenue, positive net worth $201,011, audited with Item 19. One live litigation: Georgia franchisees' Oct 2025 AAA arbitration alleging failure to disclose FDD and improper default, with a Jan 2026 settlement in principle. Single pending matter is the only concern.
Litigation (Item 3)
Two arbitration cases filed by Georgia franchisees (Nikki Hightower and Jessica Davis Conner) on October 21, 2025: Case No. 01-25-0005-2690 asserting violations of Georgia statutes including breach of legal duty, Uniform Deceptive Trade Practices Act, Sale of Business Opportunities Act, Fair Business Practices Act, breach of franchise agreement, and unjust enrichment; Case No. 01-25-0005-2693 alleging wrongful termination of second franchise agreement. Settlement reached January 2026: royalty rate reduced from 10% to 7.5%, no Marketing Fund Contributions, waiver of post-termination non-competition covenant, buyout right for $100,000 upon franchise expiration. Mutual releases and confidentiality agreements executed.
Largest disclosed settlement: $100,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Geeslin Group LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 50 / 100 verdict
- 01MINOROne arbitration (FDD-disclosure/support allegations) — settling
- 02MINORPositive net worth $201,011, net income $163,407
- 03MED8 units, began 2021 — limited history
- 04MINORNo bankruptcy/going-concern
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius or Map-based |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 30 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Atlanta, Georgia |
| Jury trial waiver | Yes |
| Governing law | Georgia |
| Litigation count | 2 |
View Item 3 litigation summary
Two arbitration cases filed by Georgia franchisees (Nikki Hightower and Jessica Davis Conner) on October 21, 2025: Case No. 01-25-0005-2690 asserting violations of Georgia statutes including breach of legal duty, Uniform Deceptive Trade Practices Act, Sale of Business Opportunities Act, Fair Business Practices Act, breach of franchise agreement, and unjust enrichment; Case No. 01-25-0005-2693 alleging wrongful termination of second franchise agreement. Settlement reached January 2026: royalty rate reduced from 10% to 7.5%, no Marketing Fund Contributions, waiver of post-termination non-competition covenant, buyout right for $100,000 upon franchise expiration. Mutual releases and confidentiality agreements executed.
Items 10, 11
Training & Operations
- Classroom training
- 45 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
13 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
The Daily Pilates · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a The Daily Pilates franchise?
The total investment to open a The Daily Pilates franchise ranges from $463K – $859K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do The Daily Pilates franchise owners earn?
The Daily Pilates does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the The Daily Pilates FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the The Daily Pilates FDD and qualifies whose outlets they describe.
What is The Daily Pilates's franchise failure rate?
SBA 7(a) loan charge-off data is not available for The Daily Pilates (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many The Daily Pilates franchise locations are there?
As of their most recent FDD filing, The Daily Pilates has 8 total units in the United States, including 7 franchised units and 1 company-owned units. 4 new units were opened in the latest reporting year.
Is The Daily Pilates a good franchise to buy?
FranchiseVerdict rates The Daily Pilates as a B-grade franchise with a verdict score of 50 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.