The Daily PilatesFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A The Daily Pilates franchise requires a total initial investment of $463K – $859K, including a $50K franchise fee and an ongoing 7.0% royalty[2]. Per the 2026 FDD, average unit revenue was $769K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $463K – $859K
- 82nd pct Health & Fitn…
- Avg gross sales
- $769K
- 40th pct Health & Fitn…
- Royalty
- 7.0%
- 28th pct Health & Fitn…
- Units
- 8
- 36th pct Health & Fitn…
- SBA default
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 7 to 1 over 3 years. Investigate why operators are leaving.
34% cash-on-cash return (based on P&L Bottom Line). Above the 20% threshold most investors target.
Bottom line
- Total investment $463K – $859K including a $50K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $769K/year (median $707K), with an estimated 34% cash-on-cash return (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 39/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- The Daily Pilates LLC
- CEO title
- Chief Executive Officer
- Lily Collins
- CEO experience
- 5 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- GA
- HQ
- 900 Dekalb Avenue, Suite 600, Atlanta, Georgia 30307
- Auditor
- Geeslin Group LLC
- Audited financials
- Franchisor revenue
- $202K
- vs $425K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
The Daily Pilates franchisees operate boutique pilates studios offering classes (group and private), membership programs, and potentially retail/merchandise sales. Day-to-day operations include scheduling instructors, managing class capacity, client retention/billing, and studio maintenance in a protected territory.
- CEO
- Lily Collins
- Headquarters
- GA
- Founded
- 2020
- FDD year
- 2026
- States available
- 3
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $28K | $36K |
| Equipment, build-out, other | $385K | $773K |
| Total initial investment | $463K | $859K |
Source: The Daily Pilates 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$223K
29.0% margin
Unlevered ROIC
32%
EBITDA / total invested capital
Payback
3.1 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $463K – $859K
- Below avg, review vs category
- Liquid capital req'd
- $28K – $36K
- Near category avg vs category
- Franchise fee
- $30K – $50K
- Near category avg vs category
- Royalty
- 7.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
- Payback period
- 2.9 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $154 |
| Training fee | $2K |
| Transfer fee | $25K |
| Renewal fee | $10K |
| Total fee load | 9.0% of rev |
Financial Performance
- Avg gross sales
- $769K
- Per unit, per year
- Median gross sales
- $707K
- Avg p&l bottom line
- $226K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 34.2%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- Historical Performance
- Sample size
- 4 units
- vs category median 11 · small
- Range (low → high)
- $492K→$1.2M
- Cohort dispersion (min → max)
- Transparency
- 10 / 5
- vs category median 4 / 5 · above
Compared against 180 Health & Fitness brands
vs Health & Fitness averages
How The Daily Pilates Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 8
- Opened
- 4
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 88%
- vs corporate-owned
- Multi-unit owners
- 6.7%
- Net growth (yr3)
- +133.3%
- Net unit change last year
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 5
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 9 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- $352K
- Median loan
- $352K
- 50th percentile
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into The Daily Pilates's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 1 lenders with concentration factor
- Per-state charge-off rates across 1 states
- Startup risk premium and job creation velocity
- 1-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
The Daily Pilates presents CAUTION-to-HIGH RISK due to unresolved litigation alleging disclosure failures and inadequate support, no Item 19 financial verification, questionable going concern status, and a tiny unit base with potentially inflated growth metrics.
Litigation (Item 3)
Two arbitration cases filed by Georgia franchisees (Nikki Hightower and Jessica Davis Conner) on October 21, 2025: Case No. 01-25-0005-2690 asserting violations of Georgia statutes including breach of legal duty, Uniform Deceptive Trade Practices Act, Sale of Business Opportunities Act, Fair Business Practices Act, breach of franchise agreement, and unjust enrichment; Case No. 01-25-0005-2693 alleging wrongful termination of second franchise agreement. Settlement reached January 2026: royalty rate reduced from 10% to 7.5%, no Marketing Fund Contributions, waiver of post-termination non-competition covenant, buyout right for $100,000 upon franchise expiration. Mutual releases and confidentiality agreements executed.
Largest disclosed settlement: $100,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Geeslin Group LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 39 / 100 rating
- 01HIGHActive litigation with co-franchisees alleging FDD non-disclosure and lack of support, settled only in principle (January 2026) with royalty reductions required—indicates systemic operational/disclosure issues
- 02HIGHGoing Concern status is FALSE—franchisor may face financial instability or operational viability questions that weren't disclosed upfront
- 03MINOROnly 8 units with 133.3% YoY growth appears inflated; unclear if this reflects net new units or acquisition of failed locations; small sample size makes metrics unreliable
- 04MINORAverage net income of $225,974.50 against $463,057–$858,996 investment yields 26–49% ROI, but no Item 19 financial performance representation means these are unverified and may not reflect typical franchisee experience
- 05HIGH7% royalty on $769,360.75 average revenue = ~$53,855 annual royalty; high initial investment coupled with litigation history and lack of Item 19 support creates profitability uncertainty
- 06HIGHLitigation centered on 'failure to disclose FDD' and 'lack of support' directly undermines trust in franchisor's transparency and operational support claims going forward
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius or Map-based |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 30 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Atlanta, Georgia |
| Jury trial waiver | Yes |
| Governing law | Georgia |
| Litigation count | 2 |
View Item 3 litigation summary
Two arbitration cases filed by Georgia franchisees (Nikki Hightower and Jessica Davis Conner) on October 21, 2025: Case No. 01-25-0005-2690 asserting violations of Georgia statutes including breach of legal duty, Uniform Deceptive Trade Practices Act, Sale of Business Opportunities Act, Fair Business Practices Act, breach of franchise agreement, and unjust enrichment; Case No. 01-25-0005-2693 alleging wrongful termination of second franchise agreement. Settlement reached January 2026: royalty rate reduced from 10% to 7.5%, no Marketing Fund Contributions, waiver of post-termination non-competition covenant, buyout right for $100,000 upon franchise expiration. Mutual releases and confidentiality agreements executed.
Items 10, 11
Training & Operations
- Classroom training
- 45 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
21 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
The Daily Pilates · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a The Daily Pilates franchise?
The total investment to open a The Daily Pilates franchise ranges from $463K – $859K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do The Daily Pilates franchise owners earn?
According to Item 19 of the The Daily Pilates FDD, the average gross sales per unit is $769K. The median is $707K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is The Daily Pilates's franchise failure rate?
SBA 7(a) loan charge-off data is not available for The Daily Pilates (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many The Daily Pilates franchise locations are there?
As of their most recent FDD filing, The Daily Pilates has 8 total units in the United States, including 7 franchised units and 1 company-owned units. 4 new units were opened in the latest reporting year.
Is The Daily Pilates a good franchise to buy?
FranchiseVerdict rates The Daily Pilates as a A-grade franchise with a risk score of 39 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.