FranchiseVerdict
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FV-02074·STRONGExcellent91

Pvolve

Health & FitnessFranchising since 2020Website
Investment
$393K – $893K
72nd pct Health & Fitn…
Avg revenue
$838K
43rd pct Health & Fitn…
Royalty
7.0%
27th pct Health & Fitn…
Units
6
29th pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $393K – $893K including a $50K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $838K/year (median $872K).
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 32 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Pvolve Development, LLC
Parent company
Pvolve LLC
Incorporated in
Delaware
HQ
730 W. Randolph Street, Chicago, Illinois 60661
Auditor
Citrin Cooperman & Company, LLP
Audited financials
Franchisor revenue
$140K
vs $6K prior year
⚠ Going-concern note
Disclosed in FDD 2024
Status as of 2024; may have been resolved in a later filing we don't yet have.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Pvolve unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $837,607
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $393K–$893K
Working capital
$
FDD reports $25K–$45K

Unlevered ROIC · per unit

36%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$243K
EBITDA margin
29.0%
Total invested
$678K
Payback
33 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Pvolve units return on equity?

Edit assumptions

Equity IRR · 5-yr

30.6%

3.80× MOIC

Year-1 DSCR

2.63×

EBITDA ÷ debt service

Equity required

$7.9M

on $18.4M purchase

Total debt

$10.5M

SBA $5.0M + senior + seller note

SBA 7(a) request ($9.2M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Pvolve franchisees operate boutique fitness studios offering low-impact, equipment-based workouts (using proprietary machines). Daily operations include class instruction, membership management, facility maintenance, staff scheduling, and member retention/acquisition marketing.

CEO
Julie Cartwright
Founded
2019
FDD year
2024
States available
2

Item 7 · what it costs

The Vitals

Total investment
$393K – $893K
All-in to open one unit
Liquid capital
$25K – $45K
Cash you must have on hand
Franchise fee
$50K
Royalty
7.0%
Gross Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$838K
Per unit, per year
Median gross sales
$872K
Item 19 type
Monthly Gross Revenue
Sample size
3 units
vs category median 12 · small
Range (low → high)
$570K$1.1M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank43th
vs Health & Fitness peers
Investment cost rank72th
Lower investment ranks lower (better)
Royalty rate rank27th
Lower royalty = lower percentile (better)
Unit count rank29th
vs Health & Fitness peers
Risk score rank22th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
6
Opened
3
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
50%
vs corporate-owned
Multi-unit owners
1.8%
2022
3+3
Franchised units
2023
0
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 12 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 12 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
32
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Early-stage fitness franchise with minimal unit base, undisclosed profitability, and unproven expansion model presents substantial execution risk despite no litigation history.

Score breakdown · what drove the 52 / 100 rating

  1. 01MEDOnly 6 units system-wide indicates extremely limited scale and unproven franchise model replication
  2. 02MEDNo disclosed net income data prevents assessment of actual profitability despite $837k average revenue
  3. 03MINORHigh investment ceiling ($892,500) creates significant downside risk with minimal comparable unit performance data
  4. 04MINORLack of growth trajectory information for 6-unit system raises questions about franchise scalability and appeal
  5. 05MINOR7% royalty on gross revenue (not net) means franchisees pay during unprofitable periods

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
exclusive
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Illinois

Item 11

Training & Operations

Classroom training
25 hrs
On-the-job training
190 hrs
POS system
Mariana Tek and Brand Bot
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

25 numbers

Locked
(203) 520-••••
IL
(404) 824-••••
CO
(989) 245-••••
AZ

One-time purchase · CSV download · Validation questions included

FDD download

Pvolve · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above