10X Health SystemFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A 10X Health System franchise requires a total initial investment of $216K – $523K, including a $100K franchise fee and an ongoing 12.0% royalty[2]. Per the 2022 FDD, average unit revenue was $8.0M[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2022 FDD issuance
Overview
- Investment
- $216K – $523K
- 46th pct Healthcare
- Avg gross sales
- $8.0M
- 47th pct Healthcare
- Royalty
- 12.0%
- 54th pct Healthcare
- Units
- 7
- 23rd pct Healthcare
- SBA default
- N/A
Quick verdict · Healthcare · color = vs category peers
Green = >15% above Healthcare avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 21.5x in gross revenue, well above the typical 1.5-2.5x range.
Bottom line
- Total investment $216K – $523K including a $100K franchise fee, 12.0% ongoing royalty.
- Average unit revenue of $8.0M/year (median $5.2M).
- Verdict A (Top Quintile) with a risk score of 51/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- 10X Health Franchising LLC
- Parent company
- 10X Health Ventures, LLC
- CEO title
- Chief Executive Officer
- Brandon Dawson
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- DE
- HQ
- 2920 NE 207th Street, #901, Miami, Florida 33180
- Auditor
- Divine, Blalock, Martin & Sellari, LLC
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Overview
About
10X Health System franchisees operate direct-to-consumer health testing and wellness centers, likely offering diagnostic services, blood work analysis, and preventive health consultations. Daily operations involve client intake, specimen collection/processing, results interpretation, and wellness coaching to drive repeat revenue and membership models.
- CEO
- Brandon Dawson
- Headquarters
- FL
- Founded
- 2022
- FDD year
- 2022
- States available
- 4
FDD Item 7 · 2022 filing · 18 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $100K | $100K | |
| Leasehold Improvements | $15K | $95K | |
| Training Expenses | $3K | $4K | |
| Computer System | $3K | $5K | |
| Rent (3 months) | $12K | $20K | |
| Fixtures, Office Equipment and Furniture | $16K | $35K | |
| Signage | $4K | $6K | |
| Startup Supplies | $500 | $5K | |
| Insurance Deposits and Premiums (3 months) | $4K | $5K | |
| Security Deposit and Utility Deposit | $5K | $10K | |
| Software Fee (3 months) | $900 | $1K | |
| Business Licenses/Permits | $800 | $5K | |
| Professional Fees | $1K | $10K | |
| Grand Opening Marketing | $10K | $10K | |
| Architecture and Design | $500 | $5K | |
| Medical Equipment | $10K | $150K | |
| Telephone and Security Systems | $2K | $8K | |
| Additional Funds (3 months) | $30K | $50K | |
| Total initial investment | $216K | $523K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$795K
10.0% margin
Unlevered ROIC
194%
EBITDA / total invested capital
Payback
6 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $216K – $523K
- Near category avg vs category
- Liquid capital req'd
- $30K – $50K
- Near category avg vs category
- Franchise fee
- $100K – $100K
- Below avg, review vs category
- Royalty
- 12.0%
- Gross Revenue · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 15.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 12.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $300 |
| Transfer fee | $3K |
| Total fee load | 15.0% of rev |
At 15.0% total fee load, roughly $1193K per year goes to the franchisor before you pay a single operating expense.
Financial Performance
- Avg gross sales
- $8.0M
- Per unit, per year
- Median gross sales
- $5.2M
- Item 19 type
- gross_sales
- Sample size
- 3 units
- vs category median 12 · small
- Range (low → high)
- $3.0M→$15.6M
- Cohort dispersion (min → max)
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 201 Healthcare brands
Revenue is 21.5x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Healthcare averages
How 10X Health System Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 7
- Opened
- 6
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 7
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 37
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- California
- Indiana
- Michigan
- North Dakota
- Rhode Island
- South Dakota
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage health system franchise with unproven unit economics, missing profitability disclosures, and questionable franchisor financial health presents elevated risk despite no litigation history.
Litigation (Item 3)
No litigation required to be disclosed
Largest disclosed settlement: $100,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Divine, Blalock, Martin & Sellari, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 51 / 100 rating
- 01MINOROnly 7 units in system with unknown growth trajectory suggests minimal scale and unproven model replicability
- 02MEDNo average net income disclosed in Item 19 prevents ROI validation — critical missing financial metric
- 03MINORHigh royalty rate of 12% combined with substantial initial investment ($215.7K–$523.4K) creates significant breakeven pressure
- 04HIGHGoing Concern status is FALSE, indicating potential financial instability or accounting issues at franchisor level
- 05MINORExtremely small franchise base makes territorial protection claims difficult to defend and limits support infrastructure
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | radius |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 2 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 2 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | Miami, Florida |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 23 hrs
- On-the-job training
- 16 hrs
- Training location
- On-site and at franchisor location
- Ongoing training
- Required
- POS system
- Dr. Chrono
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Dr. Chrono
Item 20 · call current owners
Franchisee Contacts
15 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
10X Health System · FDD (2022) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a 10X Health System franchise?
The total investment to open a 10X Health System franchise ranges from $216K – $523K, with an initial franchise fee of $100K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do 10X Health System franchise owners earn?
According to Item 19 of the 10X Health System FDD, the average gross sales per unit is $8.0M. The median is $5.2M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is 10X Health System's franchise failure rate?
SBA 7(a) loan charge-off data is not available for 10X Health System (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many 10X Health System franchise locations are there?
As of their most recent FDD filing, 10X Health System has 7 total units in the United States, including 0 franchised units and 7 company-owned units. 6 new units were opened in the latest reporting year.
Is 10X Health System a good franchise to buy?
FranchiseVerdict rates 10X Health System as a A-grade franchise with a risk score of 51 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.