FranchiseVerdict
MAXLIVING logo
FV-01591·MODERATEExcellent95

Maxliving

Health & Wellness - OtherFranchising since 2005Website
Investment
$207K – $537K
55th pct Other
Avg revenue
$909K
36th pct Other
Royalty
Units
169
86th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $207K – $537K including a $50K franchise fee.
  • Average unit revenue of $909K/year (median $678K).
  • Rated MODERATE with a risk score of 59/100. SBA loan default rate of 0.0% across 7 loans (below the industry average).
  • System contracting at -12.0% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Maximized Living Health Centers, LLC
Parent company
MaxLiving, LLC
Incorporated in
Florida
HQ
4700 Millenia Blvd. Ste 220, Orlando, Florida 32839
Auditor
GBQ Partners LLC
Audited financials
Franchisor revenue
$2.7M
vs $2.9M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one MAXLIVING unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $908,947
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $207K–$537K
Working capital
$
FDD reports $5K–$15K

Unlevered ROIC · per unit

50%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$191K
EBITDA margin
21.0%
Total invested
$382K
Payback
24 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 MAXLIVING units return on equity?

Edit assumptions

Equity IRR · 5-yr

38.6%

5.11× MOIC

Year-1 DSCR

2.17×

EBITDA ÷ debt service

Equity required

$3.9M

on $12.7M purchase

Total debt

$8.8M

SBA $5.0M + senior + seller note

SBA 7(a) request ($6.4M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

MAXLIVING franchisees operate wellness and chiropractic centers combining physical therapy, nutrition counseling, and fitness services. Day-to-day operations include patient care delivery, staff management, marketing/patient acquisition, and compliance with chiropractor licensing requirements. Franchisees leverage the MAXLIVING brand protocols, training systems, and operational playbooks to drive patient volume and retention.

CEO
Dr. Greg Loman
Founded
2005
FDD year
2025
States available
33

Item 7 · what it costs

The Vitals

Total investment
$207K – $537K
All-in to open one unit
Liquid capital
$5K – $15K
Cash you must have on hand
Franchise fee
$50K
Royalty
$1,850 per month
Ad fund
$400

Item 19

Financial Performance

Avg gross sales
$909K
Per unit, per year
Median gross sales
$678K
Item 19 type
Average Gross Sales
Sample size
77 units
vs category median 12 · large
Range (low → high)
$91K$4.2M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank36th
vs Health & Wellness - Other peers
Investment cost rank55th
Lower investment ranks lower (better)
Royalty rate rank72th
Lower royalty = lower percentile (better)
Unit count rank86th
vs Health & Wellness - Other peers
Risk score rank39th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
169
Opened
8
Last reporting year
Closed
20
Turnover rate
11.8%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-6.6%
Net unit change last year
3-yr CAGR
-12.0%
Compounded over last 3 years
2023
169-12
Franchised units
2024
181
Franchised units
2025
192
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 13 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 13 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
7
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

59
Risk · 0-100
MODERATE59 / 100

MAXLIVING presents meaningful investment risk due to contracting unit count, undisclosed profitability data, past regulatory violations, and high capital requirements in a system lacking transparent ROI metrics.

Score breakdown · what drove the 59 / 100 rating

  1. 01MINORUnit count declining 6.6% YoY (169 units) suggests system contraction and potential market saturation or operational challenges
  2. 02MEDNet income not disclosed in Item 19 prevents ROI validation; only gross revenue ($908,947 avg) provided, making profitability assessment impossible
  3. 03MINOR2016 Virginia settlement for unregistered franchise sales and failure to provide required disclosures indicates past regulatory/compliance failures
  4. 04MINORHigh initial investment range ($207k-$537k) combined with $1,850/month royalty requires strong unit economics that cannot be verified
  5. 05MINOR10-year term with $50,000 franchise fee in declining system creates long-term commitment risk with shrinking peer network

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
3 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Florida

Item 11

Training & Operations

Classroom training
136 hrs
On-the-job training
544 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

20 numbers

Locked
(717) 797-••••
PA
(787) 717-••••
(231) 222-••••
MI

One-time purchase · CSV download · Validation questions included

FDD download

MAXLIVING · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above