FranchiseVerdict
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FV-01064·MODERATEExcellent95

Go Painting

Home Services - PaintingFranchising since 2023Website
Investment
$129K – $172K
71st pct Painting
Avg revenue
$6.7M
57th pct Painting
Royalty
7.0%
57th pct Painting
Units
24
33rd pct Painting
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $129K – $172K including a $60K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $6.7M/year (median $4.6M).
  • Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • Emerging franchise — only 3 years of franchising with 24 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Go Painting, LLC
Parent company
LFGO Holdings Inc.
Incorporated in
Utah
HQ
1108 E South Union Ave. Midvale, UT 84047
Auditor
Sadler Gibb
Audited financials
Franchisor revenue
$0
vs $280K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Go Painting unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $6,685,468
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $129K–$172K
Working capital
$
FDD reports $15K–$25K

Unlevered ROIC · per unit

392%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$669K
EBITDA margin
10.0%
Total invested
$170K
Payback
3 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Go Painting units return on equity?

Edit assumptions

Equity IRR · 5-yr

29.5%

3.64× MOIC

Year-1 DSCR

2.74×

EBITDA ÷ debt service

Equity required

$9.0M

on $20.1M purchase

Total debt

$11.0M

SBA $5.0M + senior + seller note

SBA 7(a) request ($10.0M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Go Painting franchisees operate residential and/or commercial interior/exterior painting services, managing crews, client relationships, scheduling, and job execution. Day-to-day activities include estimating projects, coordinating labor, ensuring quality control, managing customer communication, and handling billing and administrative operations. Franchisees pay 7% of gross revenue in royalties regardless of profitability.

CEO
Shaun McMurry
Founded
2022
FDD year
2025
States available
7

Item 7 · what it costs

The Vitals

Total investment
$129K – $172K
All-in to open one unit
Liquid capital
$15K – $25K
Cash you must have on hand
Franchise fee
$60K
Royalty
7.0%
Gross Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$6.7M
Per unit, per year
Median gross sales
$4.6M
Item 19 type
Affiliate Locations
Sample size
3 units
vs category median 16 · small
Range (low → high)
$2.7M$12.8M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank57th
vs Home Services - Painting peers
Investment cost rank71th
Lower investment ranks lower (better)
Royalty rate rank57th
Lower royalty = lower percentile (better)
Unit count rank33th
vs Home Services - Painting peers
Risk score rank52th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
24
Opened
21
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
88%
vs corporate-owned
2023
21+21
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 22 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 22 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

Go Painting presents elevated risk due to undisclosed net profitability, historical labor law violations in related entities, stagnant unit count, and lack of transparent financial performance data to justify $188k+ initial investment.

Score breakdown · what drove the 57 / 100 rating

  1. 01HIGHFLSA litigation settlement ($3.67M) indicates potential wage/labor compliance issues that may affect franchisee operations and liability exposure
  2. 02MINORNo net income disclosure (Item 19) prevents validation of actual profitability claims; average revenue of $668k may not translate to acceptable franchisee earnings after 7% royalty, operating costs, and labor
  3. 03MINOROnly 24 units with unknown growth trajectory suggests stagnant or declining system; insufficient scale to validate business model replicability
  4. 04MINORHigh initial investment ($128.7k-$172.2k) combined with $59.5k franchise fee ($188.2k-$231.7k total) and no profitability transparency creates significant downside risk
  5. 05HIGHLitigation history tied to Unforgettable Coatings (related entity) raises questions about corporate governance, compliance culture, and ongoing labor practice vulnerabilities

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Utah

Item 11

Training & Operations

Classroom training
42 hrs
On-the-job training
10 hrs
POS system
Quickbooks Online
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

30 numbers

Locked
(916) 445-••••
CA
(202) 326-••••
DC
(360) 902-••••
WA

One-time purchase · CSV download · Validation questions included

FDD download

Go Painting · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above