FranchiseVerdict
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FV-01871·STRONGExcellent91

Painter1

Home Services - PaintingFranchising since 2016Website
Investment
$80K – $168K
19th pct Painting
Avg revenue
$422K
10th pct Painting
Royalty
7.0%
57th pct Painting
Units
42
52nd pct Painting
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $80K – $168K including a $55K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $422K/year (median $334K).
  • Rated STRONG with a risk score of 39/100. SBA loan default rate of 0.0% across 27 loans (below the industry average).
  • System growing at 16.7% CAGR over 3 years with 42 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
STRATIFY, LLC
Parent company
None
Incorporated in
Utah
HQ
105 N Main St., Spanish Fork, UT 84660
Auditor
Kezos & Dunlavy
Audited financials
Franchisor revenue
$1.5M
vs $1.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one PAINTER1 unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $422,076
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $80K–$168K
Working capital
$
FDD reports $10K–$20K

Unlevered ROIC · per unit

30%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$42K
EBITDA margin
10.0%
Total invested
$139K
Payback
40 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 PAINTER1 units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$253K

on $1.3M purchase

Total debt

$1.0M

SBA $0.6M + senior + seller note

Overview

About

PAINTER1 franchisees operate residential and/or commercial painting service businesses, managing crews, scheduling jobs, and handling customer relationships. Day-to-day activities include job estimation, quality oversight, crew management, and client communication. The model appears to be a service-based painting contractor operation with franchisor support for training, marketing, and operational systems.

CEO
Jason Leber
Founded
2015
FDD year
2025
States available
18

Item 7 · what it costs

The Vitals

Total investment
$80K – $168K
All-in to open one unit
Liquid capital
$10K – $20K
Cash you must have on hand
Franchise fee
$55K
Royalty
7.0%
percentage · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$422K
Per unit, per year
Median gross sales
$334K
Item 19 type
Gross Sales
Sample size
38 units
vs category median 16 · large
Range (low → high)
$33K$1.5M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank10th
vs Home Services - Painting peers
Investment cost rank19th
Lower investment ranks lower (better)
Royalty rate rank57th
Lower royalty = lower percentile (better)
Unit count rank52th
vs Home Services - Painting peers
Risk score rank5th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
42
Opened
7
Last reporting year
Closed
3
Turnover rate
7.1%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+10.5%
Net unit change last year
3-yr CAGR
+16.7%
Compounded over last 3 years
2023
42+4
Franchised units
2024
38
Franchised units
2025
36
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 21 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 21 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
27
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

39
Risk · 0-100
STRONG39 / 100

PAINTER1 presents meaningful risk due to undisclosed net income, going concern accounting warning, and modest growth trajectory—proceed only after thorough franchisee validation.

Score breakdown · what drove the 39 / 100 rating

  1. 01MEDNet income not disclosed in Item 19 — impossible to validate actual profitability against $80K-$168K investment
  2. 02HIGHGoing Concern status is FALSE — suggests auditor raised substantial doubt about franchisor's ability to continue operations
  3. 03MEDModest unit growth of 10.5% YoY with only 42 total units indicates slow system expansion and limited brand momentum
  4. 04MINORHigh franchise fee ($54,500) represents 68% of minimum investment — aggressive upfront cost structure
  5. 05HIGHNo litigation disclosed may be incomplete; inability to verify franchisee satisfaction or dispute history

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
zip codes
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Utah

Item 11

Training & Operations

Classroom training
18 hrs
On-the-job training
47 hrs
POS system
Client Tether
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

25 numbers

Locked
(651) 539-••••
MN
(212) 416-••••
NY
(605) 773-••••
SD

One-time purchase · CSV download · Validation questions included

FDD download

PAINTER1 · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above