FranchiseVerdict
Woodhouse Spa logo
FV-02992·MODERATEExcellent95

Woodhouse Spa

Personal Services - Beauty & SalonFranchising since 2003Website
Investment
$1.5M – $2.7M
100th pct Beauty & Salon
Avg revenue
$2.5M
68th pct Beauty & Salon
Royalty
6.0%
18th pct Beauty & Salon
Units
88
67th pct Beauty & Salon
SBA default

Bottom line

  • Total investment $1.5M – $2.7M including a $60K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $2.5M/year (median $2.5M).
  • Rated MODERATE with a risk score of 64/100.
  • System growing at 15.1% CAGR over 3 years with 88 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
The Woodhouse SPAS, LLC
Parent company
Woodhouse Gathering, LLC
Incorporated in
Texas
HQ
300 Union Boulevard, Suite 600, Lakewood, Colorado 80228
Auditor
Plante & Moran, PLLC
Audited financials
Franchisor revenue
$13.4M
vs $14.6M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Woodhouse Spa unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,506,231
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $1.5M–$2.7M
Working capital
$
FDD reports $108K–$258K

Unlevered ROIC · per unit

25%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$558K
EBITDA margin
22.2%
Total invested
$2.3M
Payback
49 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Woodhouse Spa units return on equity?

Edit assumptions

Equity IRR · 5-yr

24.4%

2.99× MOIC

Year-1 DSCR

3.49×

EBITDA ÷ debt service

Equity required

$21.8M

on $38.2M purchase

Total debt

$16.5M

SBA $5.0M + senior + seller note

SBA 7(a) request ($19.1M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Woodhouse Spa franchisees operate upscale spa facilities providing services such as massages, facials, body treatments, and wellness therapies. Day-to-day operations involve managing staff scheduling, client bookings, inventory management, maintaining facility standards, and delivering customer service while adhering to brand operational protocols.

CEO
Ben Jones
Founded
2003
FDD year
2025
States available
25

Item 7 · what it costs

The Vitals

Total investment
$1.5M – $2.7M
All-in to open one unit
Liquid capital
$108K – $258K
Cash you must have on hand
Franchise fee
$60K
Royalty
6.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
1.8%
typical 3–5%
Total fee load
7.8%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$2.5M
Per unit, per year
Median gross sales
$2.5M
Item 19 type
Gross Sales
Sample size
76 units
vs category median 34 · large
Range (low → high)
$675K$5.7M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank68th
vs Personal Services - Beauty & Salon peers
Investment cost rank100th
Lower investment ranks lower (better)
Royalty rate rank18th
Lower royalty = lower percentile (better)
Unit count rank67th
vs Personal Services - Beauty & Salon peers
Risk score rank66th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
88
Opened
6
Last reporting year
Closed
1
Turnover rate
1.1%
Company-owned
4
Corporate units in the system
% franchised
96%
vs corporate-owned
Net growth (yr3)
+5.0%
Net unit change last year
3-yr CAGR
+15.1%
Compounded over last 3 years
2023
84+4
Franchised units
2024
80
Franchised units
2025
73
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

64
Risk · 0-100
MODERATE64 / 100

Woodhouse Spa presents elevated risk due to franchisor financial instability, undisclosed franchisee profitability, systemic litigation involving bankruptcies, and anemic unit growth.

Score breakdown · what drove the 64 / 100 rating

  1. 01HIGHGoing Concern status is False — franchisor may have financial/operational viability issues
  2. 02MINORNo net income disclosure (Item 19) — cannot assess actual franchisee profitability despite $2.5M average revenue
  3. 03HIGHLitigation history shows systemic issues: trade secret theft claims, non-compete breaches, and termination disputes resulting in franchisee bankruptcies
  4. 04MINORSlow unit growth (5.0% YoY) relative to investment size suggests market saturation or franchisee dissatisfaction
  5. 05MINORHigh investment range ($1.48M–$2.7M) combined with 6% royalty creates significant breakeven burden without profitability transparency

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Colorado

Item 11

Training & Operations

Classroom training
34 hrs
On-the-job training
32 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

77 numbers

Locked
(407) 965-••••
FL
(301) 461-••••
VA
(614) 876-••••
OH

One-time purchase · CSV download · Validation questions included

FDD download

Woodhouse Spa · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above