FranchiseVerdict
WONDERLY LIGHTS logo
FV-02991·STRONGExcellent95

Wonderly Lights

Formerly known as Grand Illuminations

OtherFranchising since 2022Website
Investment
$82K – $115K
26th pct Other
Avg revenue
$158K
6th pct Other
Royalty
10.0%
59th pct Other
Units
32
57th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $82K – $115K including a $20K franchise fee, 10.0% ongoing royalty.
  • Average unit revenue of $158K/year (median $119K). Estimated payback in 0.8 years.
  • Rated STRONG with a risk score of 20/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
BFB LIGHT FRANCHISING, LLC
Parent company
BFB Light Holdings, LLC
Incorporated in
Delaware
HQ
2829 Guardian Lane, Suite 100, Virginia Beach, VA 23452
Auditor
Wall, Einhorn & Chernitzer
Audited financials
Franchisor revenue
$26K
vs $187K prior year
⚠ Going-concern note
Disclosed in FDD 2024
Status as of 2024; may have been resolved in a later filing we don't yet have.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one WONDERLY LIGHTS unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $157,537
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $82K–$115K
Working capital
$
FDD reports $6K–$15K

Unlevered ROIC · per unit

16%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$17K
EBITDA margin
11.0%
Total invested
$109K
Payback
75 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 WONDERLY LIGHTS units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$126K

on $630K purchase

Total debt

$504K

SBA $0.3M + senior + seller note

Overview

About

Wonderly Lights franchisees operate seasonal holiday lighting installation and design businesses, managing customer acquisition, site design consultations, installation crews, and year-round maintenance contracts. Day-to-day operations include scheduling installations, managing crews, client communication, and marketing services primarily during Q3-Q4 peak season with potential spring/fall upsells.

CEO
Kevin W. Wilson
Founded
2022
FDD year
2024
States available
14

Item 7 · what it costs

The Vitals

Total investment
$82K – $115K
All-in to open one unit
Liquid capital
$6K – $15K
Cash you must have on hand
Franchise fee
$20K
Royalty
10.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
12.0%
vs 9–13% typical
Payback period
0.8 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$158K
Per unit, per year
Median gross sales
$119K
Item 19 type
Franchisee and Company performance
Sample size
12 units
vs category median 20
Range (low → high)
$28K$376K
Cohort dispersion
Transparency
10 / 5
vs category median 3 / 5 · above
Revenue rank6th
vs Other peers
Investment cost rank26th
Lower investment ranks lower (better)
Royalty rate rank59th
Lower royalty = lower percentile (better)
Unit count rank57th
vs Other peers
Risk score rank0th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
32
Opened
17
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
97%
vs corporate-owned
Net growth (yr3)
+121.4%
Net unit change last year
2022
31+17
Franchised units
2023
14
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 14 states reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

14

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

20
Risk · 0-100
STRONG20 / 100

Wonderly Lights presents a STRONG risk profile with solid unit economics, rapid growth, and no litigation, though the unusually high growth rate warrants validation of franchisee satisfaction and sustainability.

Score breakdown · what drove the 20 / 100 rating

  1. 01MEDItem 19 financial data provided suggests strong unit-level economics, but reliance on disclosed averages without distribution/median data obscures potential outlier performance
  2. 02MINOR121.4% YoY unit growth is exceptional and may indicate aggressive recruitment outpacing organic sustainability
  3. 03MINOR10% royalty rate on gross revenue is relatively high and could compress margins during seasonal downturns typical in holiday lighting businesses

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Households
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Virginia

Item 11

Training & Operations

Classroom training
30 hrs
On-the-job training
24 hrs
POS system
Integrated Business Management System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

2 numbers

Locked
(757) 625-••••
VA
(757) 625-••••
VA

One-time purchase · CSV download · Validation questions included

FDD download

WONDERLY LIGHTS · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above