Wisdom Senior CareFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Wisdom Senior Care franchise requires a total initial investment of $73K – $92K, including a $50K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $552K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $73K – $92K
- 19th pct Senior Care
- Avg gross sales
- $552K
- 14th pct Senior Care
- Royalty
- 5.0%
- 7th pct Senior Care
- Units
- 13
- 41st pct Senior Care
- SBA default
- N/A
Quick verdict · Senior Care · color = vs category peers
Green = >15% above Senior Care avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 6.7x in gross revenue, well above the typical 1.5-2.5x range.
Franchised units fell from 11 to 9 over 3 years. Investigate why operators are leaving.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $73K – $92K including a $50K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $552K/year (median $334K).
- Verdict A (Top Quintile) with a risk score of 32/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Wisdom Business Owners LLC
- CEO title
- President
- Carolyn Thurston
- CEO experience
- 18 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- NC
- HQ
- 3622 Shannon Road, Suite 103, Durham, NC 27707
- Auditor
- Morse & Co.
- Audited financials
- Franchisor revenue
- $309K
- vs $308K prior year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Affiliated brands
- Wisdom Health Academy
- Wisdom Senior Care
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Wisdom Senior Care franchisees operate in-home care services for elderly clients, managing caregiver recruitment, scheduling, client assessment, and care coordination. Daily operations involve billing management, compliance with state regulations, caregiver training/oversight, and direct client/family communication. Revenue comes from hourly billing for care services provided by employed or contracted caregivers.
- CEO
- Carolyn Thurston
- Headquarters
- NC
- Founded
- 2016
- FDD year
- 2025
- States available
- 4
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $11K | $13K |
| Equipment, build-out, other | $12K | $29K |
| Total initial investment | $73K | $92K |
Source: Wisdom Senior Care 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$101K
18.2% margin
Unlevered ROIC
107%
EBITDA / total invested capital
Payback
11 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $73K – $92K
- Better than avg vs category
- Liquid capital req'd
- $11K – $13K
- Better than avg vs category
- Franchise fee
- $50K – $50K
- Near category avg vs category
- Royalty
- 5.0%
- Gross Sales · typical 6–8%
- Ad fund
- 1.8%
- typical 3–5%
- Total fee load
- 6.8%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 1.8% of gross sales |
| Technology fee | $500 |
| Training fee | $1K |
| Transfer fee | $5K |
| Renewal fee | $3K |
| Total fee load | 6.8% of rev |
A 6.8% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $552K
- Per unit, per year
- Median gross sales
- $334K
- Item 19 type
- gross_sales
- Sample size
- 6 units
- vs category median 22 · small
- Range (low → high)
- $189K→$1.8M
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 70 Senior Care brands
Revenue is 6.7x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Senior Care averages
How Wisdom Senior Care Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 13
- Opened
- 4
- Last reporting year
- Closed
- 1
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 7.7%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 85%
- vs corporate-owned
- Net growth (yr3)
- +37.5%
- Net unit change last year
- 3-yr CAGR
- +22.2%
- Compounded over last 3 years
3-year detail · Item 20
- Closed (3yr)
- 1
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 1
- Franchisor bought back
- Projected new
- 8
- Franchisor's next-year forecast
- Termination rate
- 7.7%
- Franchisor-initiated terminations
- Ceased ops
- 7.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 9 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Illinois
- Maryland
- Michigan
- South Dakota
- Virginia
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- $25K
- Median loan
- $25K
- 50th percentile
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Wisdom Senior Care's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 1 lenders with concentration factor
- Per-state charge-off rates across 1 states
- Startup risk premium and job creation velocity
- 1-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Rapidly growing but unproven system with undisclosed profitability metrics and heavy upfront franchisor fees creates material risk for franchisee returns.
Litigation (Item 3)
No litigation required to be disclosed
Largest disclosed settlement: $50,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Morse & Co.⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 32 / 100 rating
- 01MEDNet income not disclosed in FDD Item 19 — unable to validate actual profitability claims against $552k average revenue
- 02MINORRapid unit growth (37.5% YoY) with only 13 units raises sustainability questions — may indicate aggressive recruitment over retention
- 03MINORHigh franchise fee ($50k) relative to total investment cap ($91.9k) means 54% of startup capital goes to franchisor before opening
- 04MINOR5-year term is shorter than industry standard (10 years typical) — increases renewal risk and franchisor control leverage
- 05MINORSenior care is highly regulated and labor-intensive; no disclosure of average staffing costs, compliance burden, or liability insurance requirements
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | Geographic Area |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 60 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | North Carolina |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 35 hrs
- On-the-job training
- 36 hrs
- Training location
- Durham, NC
- Ongoing training
- Required
- Field support
- 37 hrs/yr
- On-site visits per year
- POS system
- WellSky
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: WellSky
Item 20 · call current owners
Franchisee Contacts
19 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Wisdom Senior Care · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Wisdom Senior Care franchise?
The total investment to open a Wisdom Senior Care franchise ranges from $73K – $92K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Wisdom Senior Care franchise owners earn?
According to Item 19 of the Wisdom Senior Care FDD, the average gross sales per unit is $552K. The median is $334K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Wisdom Senior Care's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Wisdom Senior Care (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Wisdom Senior Care franchise locations are there?
As of their most recent FDD filing, Wisdom Senior Care has 13 total units in the United States, including 11 franchised units and 2 company-owned units. 4 new units were opened in the latest reporting year.
Is Wisdom Senior Care a good franchise to buy?
FranchiseVerdict rates Wisdom Senior Care as a A-grade franchise with a risk score of 32 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.