Prime Senior Placement
Formerly known as SHM Triad (Senior Home Monitoring)
Bottom line
- Total investment $75K – $113K including a $45K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 75/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Prime Senior Placement unit return on the cash you put in?
Unlevered ROIC · per unit
135%
Above typical band (30–60%)
Overview
About
Prime Senior Placement franchisees operate a lead generation and placement service connecting seniors with caregiving, assisted living, or in-home support services. Day-to-day work involves marketing to seniors and families, qualifying leads, vetting service providers, managing placements, and earning commissions/referral fees. Success depends heavily on local relationships, regulatory compliance (Medicare/Medicaid rules), and brand reputation.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 9 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Extremely high-risk investment in a distressed franchisor with no earnings transparency, unprotected territory, micro-unit base, and going concern status.
Score breakdown · what drove the 75 / 100 rating
- 01HIGHGoing concern status indicates franchisor financial distress or viability questions
- 02MEDOnly 4 units systemwide with no disclosed average revenue or net income — impossible to validate ROI on $75k-$113k investment
- 03MINORNo Item 19 (earnings claims) provided — franchisees have zero baseline to project profitability
- 04MINORUnprotected territory creates direct competition risk, especially problematic in senior placement services with local market saturation concerns
- 05MEDRoyalties of $1,000-$3,000/month represent 12-48% of typical senior placement margins, viability depends entirely on undisclosed revenue
- 06MINORMicro-franchisee base (4 units) means minimal track record; 200% YoY growth from 2 to 4 units is statistically meaningless
- 07MINOR10-year term locks franchisee into relationship with financially unstable franchisor without performance guarantees
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
18 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Prime Senior Placement · FDD (2025) PDF