FranchiseVerdict
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FV-02959·CAUTIONStandard71

Whole Property Management

OtherFranchising since 2026Website
Investment
$110K – $320K
37th pct Other
Avg revenue
50th pct Other
Royalty
Units
0
0th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $110K – $320K including a $100K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 77/100. SBA loan default rate of 0.0% across 234 loans (below the industry average).
  • 10 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Whole PM Holdings, LLC
Parent company
Loyalty, LLC
Incorporated in
Virginia
HQ
780 Lynnhaven Parkway, Suite 240, Virginia Beach, VA 23452
Auditor
Kezos & Dunlavy
Audited financials

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Whole Property Management unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $110K–$320K
Working capital
$
FDD reports $3K–$5K

Unlevered ROIC · per unit

48%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$105K
EBITDA margin
14.0%
Total invested
$219K
Payback
25 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Whole Property Management appears to be a property management franchise where franchisees likely oversee residential and/or commercial properties, collect rent, handle tenant relations, maintenance coordination, and accounting for property owners. However, with zero disclosed units and missing operational data, the actual business model and day-to-day responsibilities remain unclear.

CEO
James Tyler Howell
Founded
2025
FDD year
2026
States available
0

Item 7 · what it costs

The Vitals

Total investment
$110K – $320K
All-in to open one unit
Liquid capital
$3K – $5K
Cash you must have on hand
Franchise fee
$100K
Royalty
n/d
Ad fund
n/d

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
0
Opened
0
Last reporting year
Closed
0
Company-owned
0
Corporate units in the system
2024
0±0
Franchised units
2025
0
Franchised units
2026
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 3 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 3 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
234
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

77
Risk · 0-100
CAUTION77 / 100

This franchise presents extreme risk due to going concern status, pending fraud litigation against leadership, zero operating units, missing financial disclosures, and regulatory enforcement history.

Score breakdown · what drove the 77 / 100 rating

  1. 01HIGHGoing concern warning indicates fundamental viability questions about the franchisor
  2. 02HIGHSignificant litigation against CEO and parent company involving fraud and breach of fiduciary duty allegations creates governance and trust concerns
  3. 03MEDZero disclosed franchise units with unknown growth trajectory suggests either brand collapse or complete lack of track record
  4. 04MEDMissing critical financial disclosures (average revenue, net income, royalty rate) prevents informed ROI analysis
  5. 05MINORHigh franchise fee ($100,000) combined with investment range up to $320,400 represents substantial capital at risk with no performance benchmarks
  6. 06MINORConsent order from California Department of Financial Protection and Innovation indicates prior regulatory violation
  7. 07MINORNo Item 19 financial performance representation limits ability to validate earnings claims

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip codes, natural, or political boundaries
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
10
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Virginia

Item 11

Training & Operations

Classroom training
50 hrs
On-the-job training
0 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

6 numbers

Locked
(757) 560-••••
VA
(310) 801-••••
CA
(757) 762-••••
VA

One-time purchase · CSV download · Validation questions included

FDD download

Whole Property Management · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above