We Rock The Spectrum Kid’s Gym Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
We Rock The Spectrum is a children's-gym franchise offering inclusive, sensory-safe play and movement for kids of all abilities, including those with autism. Franchisees run a facility with sensory equipment, classes, and parties, managing staff and memberships.
FranchiseVerdict summary · 2026
A We Rock The Spectrum Kid’s Gym franchise requires a total initial investment of $163K – $337K, including a $40K – $65K franchise fee and an ongoing 5.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 9.1% charge-off rate across 66 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $163K – $337K
- 28th pct Health & Fitn…
- Avg gross sales
- N/A
- Royalty
- 5.0%
- 1st pct Health & Fitn…
- Units
- 97
- 78th pct Health & Fitn…
- SBA charge-off
- 9.1%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $163K – $337K including a $65K franchise fee, 5.0% ongoing royalty.
- RETURNSNo Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- RISKVerdict A (Strongest tier), verdict score 73/100 (higher is better). SBA loan charge-off rate of 9.1% across 66 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHSystem growing at 71.4% CAGR over 3 years with 97 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- We Rock The Spectrum, LLC
- Ultimate parent
- None
- CEO title
- Founder and Chief Executive Officer
- Dina Kimmel
- CEO experience
- 2010 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- California
- HQ
- 18816 Ventura Boulevard, Tarzana, California 91356
- Auditor
- DNJ & Associates
- Audited financials
- Franchisor revenue
- $2.5M
- vs $2.9M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Affiliated brands
- WRTS
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Dina Kimmel
- Headquarters
- CA
- Founded
- 2013
- FDD year
- 2025
- States available
- 28
Can you afford it, and what does the money buy?
Entry cost runs 56% below the typical health & fitness franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $65K | $65K |
| Working capital (3–6 mo) | $15K | $30K |
| Equipment, build-out, other | $83K | $242K |
| Total initial investment | $163K | $337K |
Source: We Rock The Spectrum Kid’s Gym 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $163K – $337K
- Top 40% of category vs category
- Liquid capital req'd
- $15K – $30K
- Top 40% of category vs category
- Franchise fee
- $40K – $65K
- Bottom third — review vs category
- Royalty
- 5.0%
- Gross Revenue · typical 6–8%
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 0.0% of gross sales |
| Technology fee | $450 |
| Training fee | $250 |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Inventory (initial) | $4K – $4K |
| Total fee load | 5.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
We Rock The Spectrum Kid’s Gym did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one We Rock The Spectrum Kid’s Gym unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
91%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 5.0% — below the Health & Fitness average of 8.4%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System expanding at 71.4% CAGR over 3 years across 97 units — operators are staying and new ones are joining.
Multi-unit rate
Only 1% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness averages
How We Rock The Spectrum Kid’s Gym Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 97
- Opened
- 22
- Last reporting year
- Closed
- 0
- Terminated
- 2
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 2.1%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
- Multi-unit owners
- 1.0%
- Net growth (3-yr)
- +71.4%
- Net unit change over 3 years
- 3-yr CAGR
- +71.4%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 22
- Closed (3yr)
- 0
- Terminated (3yr)
- 2
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 8
- Reacquired (3yr)
- 0
- Franchisor bought back
- Transfer rate
- 8.3%
- Owners selling to other franchisees
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 26 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- California
- South Dakota
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 66
- Loan volume
- $14.7M
- Median loan
- $164K
- 50th percentile
- Charge-off rate
- 9.1%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 90.9%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 38
- Defaults
- 6
- Typical loan rate
- 8.1%
- avg rate to borrowers
- vs industry
- N/A
- NAICS 7139
- Jobs supported
- 467
- 3.2 per loan
- Lender concentration
- 21%
- top lender's share
Borrower mix: 0% went to startups / new businesses, 100% to established operators
Vintage analysis
We Rock The Spectrum Kid’s Gym charge-off rate by loan vintage
Top lenders financing We Rock The Spectrum Kid’s Gym franchisees
Showing 3 of 38 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
SBA loans charge off at 9.1% — 43% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Financially healthy: positive net worth $1.4M, net income $423,616 on $2.89M revenue, 97 units with strong 71.4% net growth and low 2.1% turnover. Two disclosed cases are routine (a franchisor-initiated non-compete suit that settled, and a 2018 CA matter). Only concern is no Item 19.
Litigation (Item 3)
Case 1 (17-cv-03055-RBJ-NYW): We Rock the Spectrum, LLC v. 5 Hearts, LLC et al. in U.S. District Court, District of Colorado, filed December 18, 2017. Franchisor sued franchisee and guarantors for breach of franchise agreement, covenant not to compete, and guarantee. Settled January 31, 2018 with franchise termination, de-identification, and refunds. Case 2 (BC716981): Aleksandr Zeltser and Yelena Zeltser v. We Rock The Spectrum, LLC in Los Angeles Superior Court, filed August 7, 2018. Franchisees sued franchisor for breach of contract and breach of implied covenant of good faith and fair dealing under settlement agreement. Claims paid in full before summary judgment. Motion for attorney fees denied; costs and prejudgment interest awarded to plaintiffs totaling approximately $5,350.87 as of September 9, 2021 with no collection efforts to date.
Largest disclosed settlement: $110,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · DNJ & Associates
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 73 / 100 verdict
- 01MINORNo Item 19 earnings disclosure
- 02HIGHTwo routine litigation matters, both resolved/franchisor-initiated
- 03MINORStrong financials: $423,616 net income, $1.4M net worth, 71.4% growth
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 5.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | geographic |
| Protected territory | Yes |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 4 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | California |
| Litigation count | 2 |
View Item 3 litigation summary
Case 1 (17-cv-03055-RBJ-NYW): We Rock the Spectrum, LLC v. 5 Hearts, LLC et al. in U.S. District Court, District of Colorado, filed December 18, 2017. Franchisor sued franchisee and guarantors for breach of franchise agreement, covenant not to compete, and guarantee. Settled January 31, 2018 with franchise termination, de-identification, and refunds. Case 2 (BC716981): Aleksandr Zeltser and Yelena Zeltser v. We Rock The Spectrum, LLC in Los Angeles Superior Court, filed August 7, 2018. Franchisees sued franchisor for breach of contract and breach of implied covenant of good faith and fair dealing under settlement agreement. Claims paid in full before summary judgment. Motion for attorney fees denied; costs and prejudgment interest awarded to plaintiffs totaling approximately $5,350.87 as of September 9, 2021 with no collection efforts to date.
Items 10, 11
Training & Operations
- Classroom training
- 0 hrs
- On-the-job training
- 40 hrs
- Training location
- On-site at franchisee location
- Ongoing training
- Required
- Field support
- 56 hrs/yr
- On-site visits per year
- Site selection
- franchisee
- Franchisor financing
- Offered
- Item 10
- POS system
- Mindbody
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Mindbody
Item 20 · call current owners
Franchisee Contacts
97 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
We Rock The Spectrum Kid’s Gym · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a We Rock The Spectrum Kid’s Gym franchise?
The total investment to open a We Rock The Spectrum Kid’s Gym franchise ranges from $163K – $337K, with an initial franchise fee of $65K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do We Rock The Spectrum Kid’s Gym franchise owners earn?
We Rock The Spectrum Kid’s Gym does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the We Rock The Spectrum Kid’s Gym FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the We Rock The Spectrum Kid’s Gym FDD and qualifies whose outlets they describe.
What is We Rock The Spectrum Kid’s Gym's franchise failure rate?
Based on SBA 7(a) loan data, We Rock The Spectrum Kid’s Gym has a charge-off rate of 9.1% across 66 loans, meaning 9.1% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many We Rock The Spectrum Kid’s Gym franchise locations are there?
As of their most recent FDD filing, We Rock The Spectrum Kid’s Gym has 97 total units in the United States, including 96 franchised units and 1 company-owned units. 22 new units were opened in the latest reporting year.
Is We Rock The Spectrum Kid’s Gym a good franchise to buy?
FranchiseVerdict rates We Rock The Spectrum Kid’s Gym as a A-grade franchise with a verdict score of 73 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.