FranchiseVerdict
Fly Dance Fitness logo
FV-00969·MODERATEExcellent91

Fly Dance Fitness

Health & FitnessFranchising since 2023Website
Investment
$176K – $365K
30th pct Health & Fitn…
Avg revenue
$245K
4th pct Health & Fitn…
Royalty
6.0%
9th pct Health & Fitn…
Units
1
2nd pct Health & Fitn…
SBA default

Bottom line

  • Total investment $176K – $365K including a $35K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $245K/year. Estimated payback in 2.6 years.
  • Rated MODERATE with a risk score of 55/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Fly Dance Fitness Franchising, LLC
Incorporated in
Florida
HQ
999 Cattlemen RD, F, Sarasota, FL 34232
Auditor
KEZOS & DUNLAVY
Audited financials
Franchisor revenue
$0
vs $0 prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Fly Dance Fitness unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $244,587
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $176K–$365K
Working capital
$
FDD reports $10K–$20K

Unlevered ROIC · per unit

25%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$71K
EBITDA margin
29.0%
Total invested
$286K
Payback
48 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Fly Dance Fitness units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.1M

on $5.4M purchase

Total debt

$4.3M

SBA $2.7M + senior + seller note

Overview

About

Franchisees operate boutique dance fitness studios offering group classes (e.g., hip-hop, Latin, cardio dance) and potentially personal training. Day-to-day duties include instructor scheduling, class marketing, member retention, facility management, and P&L oversight in a competitive leisure market.

CEO
Stacey Marks
Founded
2022
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$176K – $365K
All-in to open one unit
Liquid capital
$10K – $20K
Cash you must have on hand
Franchise fee
$35K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical
Payback period
2.6 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$245K
Per unit, per year
Median gross sales
Item 19 type
Historical Profit and Loss Statement
Sample size
1 units
vs category median 12 · small
Transparency
9 / 5
vs category median 4 / 5 · above
Revenue rank4th
vs Health & Fitness peers
Investment cost rank30th
Lower investment ranks lower (better)
Royalty rate rank9th
Lower royalty = lower percentile (better)
Unit count rank2th
vs Health & Fitness peers
Risk score rank32th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 9 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 9 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

55
Risk · 0-100
MODERATE55 / 100

Single-unit franchise with unverified financial claims, no comparable franchisee data, and unproven system scalability creates material due diligence risk.

Score breakdown · what drove the 55 / 100 rating

  1. 01MEDOnly 1 disclosed unit makes validation impossible — no system track record or comparable performance data
  2. 02MINORNo Item 19 financial performance representation — claimed $244,587 avg revenue and $105,315 net income are unverified and potentially cherry-picked
  3. 03MINORHigh investment-to-net-income ratio (1.68x–3.47x payback period) with unproven scalability across multiple locations
  4. 04MEDRoyalty structure (6% + operating costs) leaves limited margin for error in a discretionary fitness market with high churn
  5. 05MINORUnknown growth trajectory — single unit provides no evidence of system expansion, franchisee recruitment success, or retention
  6. 06MINORFitness franchise category has historically high failure rates; dance/boutique fitness segment saw consolidation 2020–2023

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
population
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Florida

Item 11

Training & Operations

Classroom training
24 hrs
On-the-job training
19 hrs
POS system
MindBody
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

23 numbers

Locked
(808) 586-••••
CA
(865) 617-••••
TN
(517) 373-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Fly Dance Fitness · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above