Bottom line
- Total investment $836K – $1.4M including a $50K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $1.6M/year.
- Rated CAUTION with a risk score of 72/100.
- Emerging franchise — only 1 year of franchising with 1 units. Early-stage systems carry higher risk but may offer better territory availability.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one ALEXIS LAUREN unit return on the cash you put in?
Unlevered ROIC · per unit
27%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 ALEXIS LAUREN units return on equity?
Equity IRR · 5-yr
27.6%
3.39× MOIC
Year-1 DSCR
2.95×
EBITDA ÷ debt service
Equity required
$11.7M
on $23.8M purchase
Total debt
$12.1M
SBA $5.0M + senior + seller note
Overview
About
ALEXIS LAUREN appears to be a personal services or beauty/wellness franchise where franchisees operate a location serving clients directly. Franchisees likely manage day-to-day client interactions, service delivery, staff scheduling, and local marketing while remitting 6% of all gross collections to corporate as royalties.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
ALEXIS LAUREN presents HIGH RISK due to false going concern status, single-unit franchise system with unknown growth, undisclosed net income, and high capital requirements without transparent profitability evidence.
Score breakdown · what drove the 72 / 100 rating
- 01HIGHGoing Concern status is FALSE — indicates potential financial instability or viability issues at corporate level
- 02MINOROnly 1 unit in system with unknown growth trajectory — insufficient data on scalability and no proven multi-unit success
- 03MEDNet Income not disclosed — unable to validate actual profitability claims; $1.59M avg revenue may not translate to acceptable ROI on $835K-$1.36M investment
- 04MINORHigh initial investment ($835K-$1.36M) relative to single-unit track record and lack of transparent earnings data
- 05MINOR6% royalty on gross collections (not net) — franchisee bears all operational risk while paying on top-line revenue
- 06HIGHNo litigation disclosed but Going Concern flag suggests underlying corporate stress not yet manifest in lawsuits
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
20 numbers
One-time purchase · CSV download · Validation questions included
FDD download
ALEXIS LAUREN · FDD (2025) PDF