FranchiseVerdict
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FV-00370·MODERATEExcellent86

Border Magic

Formerly known as Magic One

Home Services - Lawn & LandscapingFranchising since 2017Website
Investment
$145K – $169K
50th pct Lawn & Landsc…
Avg revenue
79th pct Lawn & Landsc…
Royalty
Units
26
46th pct Lawn & Landsc…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $145K – $169K including a $63K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 61/100. SBA loan default rate of 0.0% across 18 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
BORDER MAGIC FRANCHISING, LLC
Incorporated in
Texas
HQ
2324 N. Robinson Drive, Waco, Texas 76706
Auditor
JRBT, PC
Audited financials
Franchisor revenue
$839K
vs $632K prior year
⚠ Going-concern note
Disclosed in FDD 2026
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Border Magic unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $145K–$169K
Working capital
$
FDD reports $4K–$9K

Unlevered ROIC · per unit

60%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$98K
EBITDA margin
13.0%
Total invested
$163K
Payback
20 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Border Magic franchisees operate window treatment retail and installation businesses, selling custom blinds, shades, and related products to residential customers. Daily operations include in-home consultations, product measurement, installation work, customer service, and local marketing to build repeat business in their protected territory.

CEO
Frank J. “Butch” Mogavero
Founded
2017
FDD year
2026
States available
18

Item 7 · what it costs

The Vitals

Total investment
$145K – $169K
All-in to open one unit
Liquid capital
$4K – $9K
Cash you must have on hand
Franchise fee
$63K
Royalty
Greater of 7% of Gross Revenue or minimum monthly fee ($7…
Ad fund
0.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
26
Opened
4
Last reporting year
Closed
10
Turnover rate
38.5%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-18.8%
Net unit change last year
3-yr CAGR
-31.6%
Compounded over last 3 years
2024
26-6
Franchised units
2025
32
Franchised units
2026
38
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
18
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

61
Risk · 0-100
MODERATE61 / 100

Rapidly contracting franchise system with undisclosed financials, pattern of litigation over fraud and unfair practices, and going concern status creates substantial risk for new franchisees.

Score breakdown · what drove the 61 / 100 rating

  1. 01MEDUnit count declined 18.8% YoY (26 units) indicating systemic franchisee challenges or franchisor support failures
  2. 02MEDNo Item 19 financial performance data disclosed—inability to validate investment ROI claims or average unit economics
  3. 03HIGHMultiple litigation cases alleging fraud, deceptive practices, breach of fiduciary duty, and improper royalty retention suggest franchisor credibility issues
  4. 04MINORMinimum royalty structure ($750→$950→$1,500/month) creates $9,000–$18,000 annual fixed costs regardless of revenue generation
  5. 05HIGHGoing concern status indicates financial instability at franchisor level, raising questions about support, marketing, and long-term viability
  6. 06HIGHSignificant settlements ($6,624–$60,000) paid in litigation suggest pattern of disputes over contractual obligations and transparency

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
4
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
3 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Texas

Item 11

Training & Operations

Classroom training
29 hrs
On-the-job training
28 hrs
POS system
QuickBooks
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

40 numbers

Locked
(986) 213-••••
DE
(404) 822-••••
WA
(608) 213-••••
WA

One-time purchase · CSV download · Validation questions included

FDD download

Border Magic · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above