Border MagicFranchise Cost, Revenue & Review 2026
Formerly known as Magic One
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Border Magic franchise requires a total initial investment of $145K – $169K, including a $63K franchise fee. The 2026 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 33.3% charge-off rate across 11 loans[1]. Verdict grade: F. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $145K – $169K
- 53rd pct Home Services
- Avg gross sales
- N/A
- 54th pct Home Services
- Royalty
- N/A
- Units
- 26
- 31st pct Home Services
- SBA default
- 33.3%
- system-wide median varies by category
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
33.3% of SBA loans charged off across 11 loans, above the 16% franchise average.
The system contracted 19% year-over-year. Investigate why units are closing.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $145K – $169K including a $63K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Bottom Quintile) with a risk score of 100/100. SBA loan charge-off rate of 33.3% across 11 loans (well above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- BORDER MAGIC FRANCHISING, LLC
- Ultimate parent
- None
- CEO title
- Chief Executive Officer
- Frank J. “Butch” Mogavero
- CEO experience
- 2017 yrs
- Years in role or industry
- Incorporated in
- TX
- HQ
- 2324 N. Robinson Drive, Waco, Texas 76706
- Auditor
- JRBT, PC
- Audited financials
- Franchisor revenue
- $839K
- vs $632K prior year
- ⚠ Going-concern note
- Disclosed in FDD 2026
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
Border Magic franchisees operate window treatment retail and installation businesses, selling custom blinds, shades, and related products to residential customers. Daily operations include in-home consultations, product measurement, installation work, customer service, and local marketing to build repeat business in their protected territory.
- CEO
- Frank J. “Butch” Mogavero
- Headquarters
- TX
- Founded
- 2017
- FDD year
- 2026
- States available
- 18
FDD Item 7 · 2026 filing · 19 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $63K | $63K | |
| Initial Training | $10K | $10K | |
| Site leasenot refundable | $0 | $1K | |
| BM 2000 Machinenot refundable | $10K | $10K | |
| Trailer, Equipment, Marketing, and Supplies Packagenot refundable | $50K | $50K | |
| Border Magic Upgrade Packagenot refundable | $0 | $2K | |
| Shipping Costnot refundable | $0 | $6K | |
| Vehicle lease or financingnot refundable | $0 | $2K | |
| Hand Tools/Material Handlingnot refundable | $450 | $1K | |
| Computer & Office Equipmentnot refundable | $0 | $2K | |
| Telephone/cell phonenot refundable | $0 | $750 | |
| Signagenot refundable | $50 | $200 | |
| Travel and living expenses while trainingnot refundable | $500 | $2K | |
| Insurancenot refundable | $50 | $750 | |
| Vehicle Insurancenot refundable | $35 | $500 | |
| Licensing and permitsnot refundable | $500 | $3K | |
| Legal/Accountingnot refundable | $500 | $2K | |
| Shop Assistance Feenot refundable | $7K | $7K | |
| Additional Funds (3 months)not refundable | $4K | $9K | |
| Total initial investment | $145K | $169K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $145K – $169K
- Near category avg vs category
- Liquid capital req'd
- $4K – $9K
- Better than avg vs category
- Franchise fee
- $63K – $63K
- Below avg, review vs category
- Royalty
- Greater of 7% of Gross Revenue or minimum monthly fee ($7…
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | greater of 7% of Gross Revenue or minimum monthly fee (Year 1: $750, Year 2: $950, Year 3+: $1,500) |
| Marketing / ad fund | 0.0% of gross sales |
| Technology fee | $65 |
| Training fee | $10K |
| Transfer fee | $8K |
| Renewal fee | $6K |
| Total fee load | 7.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Home Services averages
How Border Magic Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 26
- Opened
- 4
- Last reporting year
- Closed
- 10
- Terminated
- 4
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 4
- Term expired, not renewed (per Item 20)
- Turnover rate
- 38.5%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- -18.8%
- Net unit change last year
- 3-yr CAGR
- -31.6%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 4
- Franchisor's next-year forecast
- Termination rate
- 30.8%
- Franchisor-initiated terminations
- Ceased ops
- 38.5%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 11
- Loan volume
- $1.5M
- Median loan
- $132K
- 50th percentile
- Charge-off rate
- 33.3%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 66.7%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 9
- Defaults
- 2
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Border Magic's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 8 lenders with concentration factor
- Per-state charge-off rates across 6 states
- Startup risk premium and job creation velocity
- 7-year lending trend
Instant access. No subscription.
A 33.3% charge-off rate means roughly 1 in 3 franchisees failed to repay their SBA loan. Investigate what changed.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Rapidly contracting franchise system with undisclosed financials, pattern of litigation over fraud and unfair practices, and going concern status creates substantial risk for new franchisees.
Litigation (Item 3)
Two cases: (1) Jablonowski v. Mogavero - former franchisee sued Boulder Designs Franchising, LLC for deceptive trade practices, fraud, and breach of fiduciary duty; settled August 6, 2021 for $60,000 plus attorneys' fees. (2) Boulder Designs Franchising, LLC v. Town & Country Lawn Care - franchisor sued defendants for breach of contract, trade secret violations, and unfair competition; settled September 30, 2021 for $20,000.
Largest disclosed settlement: $60,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · JRBT, PC⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 100 / 100 rating
- 01MEDUnit count declined 18.8% YoY (26 units) indicating systemic franchisee challenges or franchisor support failures
- 02MEDNo Item 19 financial performance data disclosed—inability to validate investment ROI claims or average unit economics
- 03HIGHMultiple litigation cases alleging fraud, deceptive practices, breach of fiduciary duty, and improper royalty retention suggest franchisor credibility issues
- 04MINORMinimum royalty structure ($750→$950→$1,500/month) creates $9,000–$18,000 annual fixed costs regardless of revenue generation
- 05HIGHGoing concern status indicates financial instability at franchisor level, raising questions about support, marketing, and long-term viability
- 06HIGHSignificant settlements ($6,624–$60,000) paid in litigation suggest pattern of disputes over contractual obligations and transparency
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Population-based |
| Protected territory | Yes |
| Territory population | 225,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 3 years |
| Non-compete (miles)ℹ | 50 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 4 |
View Item 3 litigation summary
Two cases: (1) Jablonowski v. Mogavero - former franchisee sued Boulder Designs Franchising, LLC for deceptive trade practices, fraud, and breach of fiduciary duty; settled August 6, 2021 for $60,000 plus attorneys' fees. (2) Boulder Designs Franchising, LLC v. Town & Country Lawn Care - franchisor sued defendants for breach of contract, trade secret violations, and unfair competition; settled September 30, 2021 for $20,000.
Items 10, 11
Training & Operations
- Classroom training
- 29 hrs
- On-the-job training
- 28 hrs
- Training location
- Off-site and on-site
- POS system
- QuickBooks
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: QuickBooks
Item 20 · call current owners
Franchisee Contacts
40 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Border Magic · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Border Magic franchise?
The total investment to open a Border Magic franchise ranges from $145K – $169K, with an initial franchise fee of $63K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Border Magic franchise owners earn?
Border Magic does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Border Magic's franchise failure rate?
Based on SBA 7(a) loan data, Border Magic has a charge-off rate of 33.3% across 11 loans, meaning 33.3% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Border Magic franchise locations are there?
As of their most recent FDD filing, Border Magic has 26 total units in the United States, including 26 franchised units and 0 company-owned units. 4 new units were opened in the latest reporting year.
Is Border Magic a good franchise to buy?
FranchiseVerdict rates Border Magic as a F-grade franchise with a risk score of 100 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.