FranchiseVerdict
Aroma Espresso Bar logo
FV-00176·MODERATEExcellent91

Aroma Espresso Bar

Food & Beverage - Coffee & TeaFranchising since 2010Website
Investment
$538K – $1.5M
83rd pct Coffee & Tea
Avg revenue
$1.5M
46th pct Coffee & Tea
Royalty
7.0%
84th pct Coffee & Tea
Units
4
27th pct Coffee & Tea
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $538K – $1.5M including a $55K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $1.5M/year (median $1.5M).
  • Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 3 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Aroma Franchise Company, Inc.
Parent company
Aroma USA, Inc.
Incorporated in
New York
HQ
20920 W Dixie Hwy, Aventura, FL 33180
Auditor
Barzily & Co.
Audited financials
Franchisor revenue
$232K
vs $243K prior year
⚠ Going-concern note
Disclosed in FDD 2023
Status as of 2023; may have been resolved in a later filing we don't yet have.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Aroma Espresso Bar unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,530,463
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $538K–$1.5M
Working capital
$
FDD reports $10K–$30K

Unlevered ROIC · per unit

14%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$145K
EBITDA margin
9.5%
Total invested
$1.0M
Payback
86 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Aroma Espresso Bar units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$765K

on $3.8M purchase

Total debt

$3.1M

SBA $1.9M + senior + seller note

Overview

About

Franchisees operate upscale espresso bars serving specialty coffee, pastries, and light meals in café settings. Day-to-day operations include managing barista staff, inventory procurement, POS systems, customer service, and maintaining brand standards across equipment and ambiance.

CEO
Yoav Hecht
Founded
2010
FDD year
2023
States available
2

Item 7 · what it costs

The Vitals

Total investment
$538K – $1.5M
All-in to open one unit
Liquid capital
$10K – $30K
Cash you must have on hand
Franchise fee
$55K
Royalty
7.0%
7% of Gross Sales · typical 6–8%
Ad fund
1.5%
typical 3–5%
Total fee load
8.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.5M
Per unit, per year
Median gross sales
$1.5M
Item 19 type
Gross Sales and Certain Costs
Sample size
4 units
vs category median 13 · small
Range (low → high)
$834K$2.3M
Cohort dispersion
Transparency
7 / 5
vs category median 2 / 5 · above
Revenue rank46th
vs Food & Beverage - Coffee & Tea peers
Investment cost rank83th
Lower investment ranks lower (better)
Royalty rate rank84th
Lower royalty = lower percentile (better)
Unit count rank27th
vs Food & Beverage - Coffee & Tea peers
Risk score rank54th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
4
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+33.3%
Compounded over last 3 years
2021
4±0
Franchised units
2022
4
Franchised units
2023
3
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 4 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 4 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
3
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Severely undercapitalized franchise system with chronic litigation, minimal unit count, opaque financials, and unproven unit economics creates substantial investment risk.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINOROnly 4 units in system with unknown growth trajectory suggests stagnant or declining franchise network
  2. 02MINORPending arbitration with former master franchisee (Aroma Canada) indicates serious relationship breakdown and potential systemic issues
  3. 03HIGHHistory of litigation including 2015 fraudulent inducement settlement suggests pattern of franchisor-franchisee disputes
  4. 04MEDNet income not disclosed despite $1.53M average revenue — inability or unwillingness to provide profitability data is major red flag
  5. 05MINORHigh initial investment range ($537.5K–$1.5M) with only 4 operating units limits ability to validate ROI claims
  6. 06MED7% royalty on gross sales (not net) combined with undisclosed net income makes profit modeling impossible

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New York

Item 11

Training & Operations

Classroom training
0 hrs
On-the-job training
1160 hrs
POS system
POSitouch
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

5 numbers

Locked
(425) 882-••••
Microsoft Way, Redmond, Washington
WA
(201) 556-••••
NJ
(212) 416-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Aroma Espresso Bar · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above