Purvelo Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Purvelo is a boutique fitness franchise offering high-energy, music-driven indoor cycling classes. Franchisees run the studios, managing instructors, class scheduling, and membership growth.
FranchiseVerdict summary · 2026
A Purvelo franchise requires a total initial investment of $356K – $512K, including a $45K franchise fee. The 2024 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: F (Weakest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $356K – $512K
- 66th pct Health & Fitn…
- Avg gross sales
- N/A
- Royalty
- N/A
- Units
- 4
- 20th pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $356K – $512K including a $45K franchise fee.
- RETURNSNo Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- RISKVerdict F (Weakest tier), verdict score 26/100 (higher is better).
- FLAGAuditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Purvelo Franchising, LLC
- Parent company
- Extraordinary Brands, LLC
- Ultimate parent
- AE Capital Group, LLC
- CEO title
- Chief Executive Officer
- Paul Flick
- Incorporated in
- Virginia
- HQ
- 1000 W. Main Street, Charlottesville, VA 22903
- Auditor
- Citrin Cooperman & Company, LLP
- Audited financials
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
- ⚠ Going-concern note
- Disclosed in FDD 2024
- Status as of 2024; may have been resolved in a later filing we don't yet have.
Overview
About
- CEO
- Paul Flick
- Headquarters
- VA
- Founded
- 2022
- FDD year
- 2024
- States available
- 4
Can you afford it, and what does the money buy?
Entry cost runs 24% below the typical health & fitness franchise.
Source: FDD 2024 · Items 5–7
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $45K | $45K |
| Working capital (3–6 mo) | $40K | $50K |
| Equipment, build-out, other | $271K | $417K |
| Total initial investment | $356K | $512K |
Source: Purvelo 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $356K – $512K
- Middle of category vs category
- Liquid capital req'd
- $40K – $50K
- Bottom third — review vs category
- Franchise fee
- $45K – $45K
- Top 40% of category vs category
- Royalty
- Greater of 6% of Gross Sales or $250 per week
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | greater of 6% of Gross Sales or $250 per week minimum |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $235 |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 8.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Purvelo did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Purvelo unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
47%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Health & Fitness average).
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
Net unit growth roughly flat at 0.0%.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness averages
How Purvelo Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 4
- Opened
- 2
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 100.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 50%
- vs corporate-owned
- Net growth (3-yr)
- +0.0%
- Net unit change over 3 years
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 2
- Closed (3yr)
- 2
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 2
- Franchisor bought back
- Projected new
- 12
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 4 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
4
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
The auditor flagged going-concern doubt (Item 21) — the single biggest risk here.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Early-stage spin studio franchisor (began 2022) with an AUDITOR going-concern note, negative net worth of -$40,040, net loss of -$288,236 on $74,191 revenue, only 4 units, 100% turnover, and no Item 19. Distress_is_early_stage=true tempers the going-concern, but multiple concerns stack: going-concern doubt, negative equity, 100% turnover, no earnings disclosure. Affiliate litigation is not the franchisor's own.
Litigation (Item 3)
Purvelo Franchising, LLC has no direct litigation. Three cases involve affiliate PSB Group: (1) Dispatch Technologies v. Premium Service Brands - CRM vendor breach of contract settled May 20, 2019 for $190,000; (2) MMG-360 LLC v. Paul Flick et al. - asset purchase dispute settled May 26, 2020 for $100,000; (3) Maryland Securities Commissioner action against 360 Painting/Paul Flick for unregistered franchise sales and deficient FDD (Item 3 litigation disclosure omission), resolved via Consent Order August 18, 2016 with modification January 4, 2017.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Citrin Cooperman & Company, LLPⓘ Going-concern language present, but this is an early-stage franchisor with limited operating history — common for new systems and not necessarily a sign of distress.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 26 / 100 verdict
- 01MINORGoing-concern note raised by auditor (going_concern_note=true)
- 02MINORNegative net worth -$40,040, net loss -$288,236 on $74,191 revenue
- 03MINOR100% unit turnover (turnover_rate=1.0), only 4 units
- 04MINORNo Item 19 disclosure
- 05MINOREarly-stage (distress_is_early_stage=true) tempers going-concern
- 06HIGHLitigation is affiliate PSB Group, not franchisor itself
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 3 |
| Territory type | Radius |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 50,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Virginia |
| Litigation count | 8 |
View Item 3 litigation summary
Purvelo Franchising, LLC has no direct litigation. Three cases involve affiliate PSB Group: (1) Dispatch Technologies v. Premium Service Brands - CRM vendor breach of contract settled May 20, 2019 for $190,000; (2) MMG-360 LLC v. Paul Flick et al. - asset purchase dispute settled May 26, 2020 for $100,000; (3) Maryland Securities Commissioner action against 360 Painting/Paul Flick for unregistered franchise sales and deficient FDD (Item 3 litigation disclosure omission), resolved via Consent Order August 18, 2016 with modification January 4, 2017.
Items 10, 11
Training & Operations
- Classroom training
- 16 hrs
- On-the-job training
- 26 hrs
- Training location
- On-site and franchisor location
- Ongoing training
- Required
- Time to open
- 8 mo
- From signing to launch
- POS system
- Club Ready
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Club Ready
Item 20 · call current owners
Franchisee Contacts
2 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Purvelo · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Purvelo franchise?
The total investment to open a Purvelo franchise ranges from $356K – $512K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Purvelo franchise owners earn?
Purvelo does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Purvelo FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Purvelo FDD and qualifies whose outlets they describe.
What is Purvelo's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Purvelo (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Purvelo franchise locations are there?
As of their most recent FDD filing, Purvelo has 4 total units in the United States, including 2 franchised units and 2 company-owned units. 2 new units were opened in the latest reporting year.
Is Purvelo a good franchise to buy?
FranchiseVerdict rates Purvelo as a F-grade franchise with a verdict score of 26 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.