Bottom line
- Total investment $356K – $512K including a $45K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 72/100.
- Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Purvelo unit return on the cash you put in?
Unlevered ROIC · per unit
47%
In Yale's "attractive" band (30–60%)
Overview
About
Purvelo operates boutique indoor cycling studios offering high-energy, music-driven fitness classes in a premium studio environment. Franchisees manage daily class scheduling, instructor recruitment and training, member retention programs, and facility operations while relying on corporate marketing and technology support. Revenue generation depends on membership subscriptions, class packages, and ancillary retail/merchandise sales.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Purvelo presents high risk due to micro-scale system (4 units), absent financial disclosures, substantial litigation against related entities and leadership, and going concern status—unsuitable for risk-averse investors.
Score breakdown · what drove the 72 / 100 rating
- 01MINOROnly 4 units system-wide with unknown growth trajectory suggests minimal scale and unproven model replicability
- 02MEDNo disclosed average revenue or net income (no Item 19) prevents financial performance validation and raises transparency concerns
- 03HIGHMultiple litigation cases against affiliates and CEO Paul Flick involving breach of contract, misrepresentation, and state regulatory actions across 5 states indicate pattern of legal/compliance issues
- 04MINORHigh initial investment ($355,920-$512,320) combined with aggressive royalty structure (6% or $250/week minimum) creates significant downside risk with unproven unit economics
- 05HIGHGoing concern status suggests financial instability at corporate level, creating franchise support and viability risk
- 06HIGHAffiliate litigation directly implicates management credibility and operational integrity across PSB Group entities
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
5 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Purvelo · FDD (2024) PDF