PurveloFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Purvelo franchise requires a total initial investment of $356K – $512K, including a $45K franchise fee. The 2024 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: B. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $356K – $512K
- 65th pct Health & Fitn…
- Avg gross sales
- N/A
- 59th pct Health & Fitn…
- Royalty
- N/A
- Units
- 4
- 21st pct Health & Fitn…
- SBA default
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $356K – $512K including a $45K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict B (Above Average) with a risk score of 57/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Purvelo Franchising, LLC
- Parent company
- Extraordinary Brands, LLC
- Ultimate parent
- AE Capital Group, LLC
- CEO title
- Chief Executive Officer
- Paul Flick
- Incorporated in
- VA
- HQ
- 1000 W. Main Street, Charlottesville, VA 22903
- Auditor
- Citrin Cooperman & Company, LLP
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
- ⚠ Going-concern note
- Disclosed in FDD 2024
- Status as of 2024; may have been resolved in a later filing we don't yet have.
Overview
About
Purvelo operates boutique indoor cycling studios offering high-energy, music-driven fitness classes in a premium studio environment. Franchisees manage daily class scheduling, instructor recruitment and training, member retention programs, and facility operations while relying on corporate marketing and technology support. Revenue generation depends on membership subscriptions, class packages, and ancillary retail/merchandise sales.
- CEO
- Paul Flick
- Headquarters
- VA
- Founded
- 2022
- FDD year
- 2024
- States available
- 4
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $45K | $45K |
| Working capital (3–6 mo) | $40K | $50K |
| Equipment, build-out, other | $271K | $417K |
| Total initial investment | $356K | $512K |
Source: Purvelo 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $356K – $512K
- Near category avg vs category
- Liquid capital req'd
- $40K – $50K
- Below avg, review vs category
- Franchise fee
- $45K – $45K
- Better than avg vs category
- Royalty
- Greater of 6% of Gross Sales or $250 per week
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | greater of 6% of Gross Sales or $250 per week minimum |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $235 |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 8.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Health & Fitness averages
How Purvelo Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 4
- Opened
- 2
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 50%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 12
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Purvelo presents high risk due to micro-scale system (4 units), absent financial disclosures, substantial litigation against related entities and leadership, and going concern status—unsuitable for risk-averse investors.
Litigation (Item 3)
Purvelo Franchising, LLC has no direct litigation. Three cases involve affiliate PSB Group: (1) Dispatch Technologies v. Premium Service Brands - CRM vendor breach of contract settled May 20, 2019 for $190,000; (2) MMG-360 LLC v. Paul Flick et al. - asset purchase dispute settled May 26, 2020 for $100,000; (3) Maryland Securities Commissioner action against 360 Painting/Paul Flick for unregistered franchise sales and deficient FDD (Item 3 litigation disclosure omission), resolved via Consent Order August 18, 2016 with modification January 4, 2017.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Citrin Cooperman & Company, LLP⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 57 / 100 rating
- 01MINOROnly 4 units system-wide with unknown growth trajectory suggests minimal scale and unproven model replicability
- 02MEDNo disclosed average revenue or net income (no Item 19) prevents financial performance validation and raises transparency concerns
- 03HIGHMultiple litigation cases against affiliates and CEO Paul Flick involving breach of contract, misrepresentation, and state regulatory actions across 5 states indicate pattern of legal/compliance issues
- 04MINORHigh initial investment ($355,920-$512,320) combined with aggressive royalty structure (6% or $250/week minimum) creates significant downside risk with unproven unit economics
- 05HIGHGoing concern status suggests financial instability at corporate level, creating franchise support and viability risk
- 06HIGHAffiliate litigation directly implicates management credibility and operational integrity across PSB Group entities
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 3 |
| Territory type | Radius |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 50,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Virginia |
| Litigation count | 8 |
View Item 3 litigation summary
Purvelo Franchising, LLC has no direct litigation. Three cases involve affiliate PSB Group: (1) Dispatch Technologies v. Premium Service Brands - CRM vendor breach of contract settled May 20, 2019 for $190,000; (2) MMG-360 LLC v. Paul Flick et al. - asset purchase dispute settled May 26, 2020 for $100,000; (3) Maryland Securities Commissioner action against 360 Painting/Paul Flick for unregistered franchise sales and deficient FDD (Item 3 litigation disclosure omission), resolved via Consent Order August 18, 2016 with modification January 4, 2017.
Items 10, 11
Training & Operations
- Classroom training
- 16 hrs
- On-the-job training
- 26 hrs
- Training location
- On-site and franchisor location
- Ongoing training
- Required
- Time to open
- 8 mo
- From signing to launch
- POS system
- Club Ready
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Club Ready
Item 20 · call current owners
Franchisee Contacts
5 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Purvelo · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Purvelo franchise?
The total investment to open a Purvelo franchise ranges from $356K – $512K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Purvelo franchise owners earn?
Purvelo does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Purvelo's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Purvelo (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Purvelo franchise locations are there?
As of their most recent FDD filing, Purvelo has 4 total units in the United States, including 2 franchised units and 2 company-owned units. 2 new units were opened in the latest reporting year.
Is Purvelo a good franchise to buy?
FranchiseVerdict rates Purvelo as a B-grade franchise with a risk score of 57 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.