FranchiseVerdict
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FV-02512·STRONGExcellent91

Surcheros

Food & Beverage - Full ServiceFranchising since 2016Website
Investment
$301K – $1.8M
35th pct Full Service
Avg revenue
$1.7M
37th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
35
65th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $301K – $1.8M including a $40K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.7M/year (median $1.7M). Estimated payback in 3.3 years.
  • Rated STRONG with a risk score of 47/100. SBA loan default rate of 0.0% across 22 loans (below the industry average).
  • No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Surcheros Franchising, LLC
Parent company
Surcheros Holding Company, LLC
Incorporated in
Delaware
HQ
3440 Preston Ridge Road, Suite 450, Alpharetta, GA 30005
Auditor
Symphona LLP
Audited financials
Franchisor revenue
$2.6M
vs $2.9M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Surcheros unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,733,111
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $301K–$1.8M
Working capital
$
FDD reports $5K–$20K

Unlevered ROIC · per unit

27%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$286K
EBITDA margin
16.5%
Total invested
$1.0M
Payback
44 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Surcheros units return on equity?

Edit assumptions

Equity IRR · 5-yr

32.4%

4.07× MOIC

Year-1 DSCR

2.49×

EBITDA ÷ debt service

Equity required

$6.5M

on $16.5M purchase

Total debt

$9.9M

SBA $5.0M + senior + seller note

SBA 7(a) request ($8.2M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Surcheros franchisees operate fast-casual Mexican/ceviche concept locations, managing counter service operations, inventory, food preparation oversight, and daily P&L. Franchisees handle hiring, scheduling, local marketing, and customer experience while paying 5% royalties on gross sales to corporate.

CEO
Luke Christian
Founded
2015
FDD year
2025
States available
3

Item 7 · what it costs

The Vitals

Total investment
$301K – $1.8M
All-in to open one unit
Liquid capital
$5K – $20K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
1.5%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical
Payback period
3.3 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$1.7M
Per unit, per year
Median gross sales
$1.7M
Item 19 type
Gross Sales
Sample size
25 units
vs category median 15
Range (low → high)
$902K$2.6M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank37th
vs Food & Beverage - Full Service peers
Investment cost rank35th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank65th
vs Food & Beverage - Full Service peers
Risk score rank10th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
35
Opened
4
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
18
Corporate units in the system
% franchised
49%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
+13.3%
Net unit change last year
3-yr CAGR
+13.3%
Compounded over last 3 years
2023
17+9
Franchised units
2024
15
Franchised units
2025
15
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 3 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 3 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
22
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

47
Risk · 0-100
STRONG47 / 100

Surcheros presents caution-level risk due to unprotected territories, corporate going concern issues, and limited system scale, though unit growth and reasonable profitability metrics provide moderate upside.

Score breakdown · what drove the 47 / 100 rating

  1. 01MINORNo protected territory creates direct competition risk and cannibalization between franchisees
  2. 02HIGHGoing Concern status is FALSE — indicates potential financial instability at corporate level
  3. 03MINORWide investment range ($301K-$1.76M) suggests inconsistent unit economics or unclear cost structure
  4. 04MINORModest unit growth (13.3% YoY) on small base (35 units) lacks scale confidence
  5. 05HIGHNo disclosed litigation but unprotected territory increases franchisee conflict likelihood

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Georgia

Item 11

Training & Operations

Classroom training
18 hrs
On-the-job training
222 hrs
POS system
FOCUS POS System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

24 numbers

Locked
(912) 501-••••
The franchisor is Surcheros Franchising, LLC, located at
GA
(615) 931-••••
TN
(478) 551-••••
GA

One-time purchase · CSV download · Validation questions included

FDD download

Surcheros · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above