FranchiseVerdict
Noodles & Company logo
FV-01793·STRONGExcellent100

Noodles & Company

Food & Beverage - Full ServiceFranchising since 2003Website
Investment
$669K – $1.4M
77th pct Full Service
Avg revenue
$1.3M
27th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
463
94th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $669K – $1.4M including a $35K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.3M/year (median $1.2M). Estimated payback in 7.3 years.
  • Rated STRONG with a risk score of 51/100. SBA loan default rate of 0.0% across 8 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Noodles & Company
Incorporated in
Delaware
HQ
520 Zang Street, Suite D, Broomfield, CO 80021
Auditor
Ernst & Young LLP
Audited financials
Franchisor revenue
$493.3M
vs $503.4M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Noodles & Company unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,285,365
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $669K–$1.4M
Working capital
$
Item 7 didn't break this out — defaulted to ~10% of annual revenue

Unlevered ROIC · per unit

22%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$231K
EBITDA margin
18.0%
Total invested
$1.1M
Payback
55 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Noodles & Company units return on equity?

Edit assumptions

Equity IRR · 5-yr

35.6%

4.58× MOIC

Year-1 DSCR

2.30×

EBITDA ÷ debt service

Equity required

$4.9M

on $14.1M purchase

Total debt

$9.2M

SBA $5.0M + senior + seller note

SBA 7(a) request ($7.1M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate fast-casual noodle and pasta restaurants featuring made-to-order Asian noodle dishes, salads, and comfort foods. Day-to-day responsibilities include managing 25-40 employees, maintaining food quality and consistency, executing marketing campaigns, managing inventory/costs, and driving customer traffic in a competitive QSR segment.

CEO
Drew Madsen
Founded
2002
FDD year
2025
States available
20

Item 7 · what it costs

The Vitals

Total investment
$669K – $1.4M
All-in to open one unit
Liquid capital
$0 – $56K
Cash you must have on hand
Franchise fee
$35K
Royalty
5.0%
Percentage of Net Royalty Sales · typical 6–8%
Ad fund
0.0%
typical 3–5%
Total fee load
5.0%
vs 9–13% typical
Payback period
7.3 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$1.3M
Per unit, per year
Median gross sales
$1.2M
Item 19 type
Average and Median Net Sales and Restaurant EBITDA
Sample size
470 units
vs category median 15 · large
Range (low → high)
$462K$2.7M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank27th
vs Food & Beverage - Full Service peers
Investment cost rank77th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank94th
vs Food & Beverage - Full Service peers
Risk score rank16th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
463
Opened
14
Last reporting year
Closed
22
Turnover rate
4.8%
Company-owned
371
Corporate units in the system
% franchised
20%
vs corporate-owned
Net growth (yr3)
+2.2%
Net unit change last year
3-yr CAGR
-1.1%
Compounded over last 3 years
2023
92-7
Franchised units
2024
90
Franchised units
2025
93
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 22 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 22 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
8
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

51
Risk · 0-100
STRONG51 / 100

Slow-growth franchise with concerning compliance history, thin margins, and lack of transparent financial disclosure creates meaningful execution and profitability risk.

Score breakdown · what drove the 51 / 100 rating

  1. 01MEDMinimal unit growth (2.2% YoY) suggests mature/saturated system with limited expansion momentum
  2. 02HIGHLitigation history (2018 gift card fund settlement of $600k) indicates compliance and operational oversight issues
  3. 03MEDNet income of $142,343 on $1.29M revenue (11% net margin) is thin for QSR, leaving limited cushion for economic downturns or underperformance
  4. 04MINORHigh initial investment range ($669k-$1.41M) requires long payback period given modest profitability
  5. 05MEDNo Item 19 (Financial Performance Representation) disclosed, making it difficult to validate actual franchisee earning potential

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Protected Area
Protected territory
Yes
Initial term
20 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Colorado

Item 11

Training & Operations

Classroom training
32 hrs
On-the-job training
485 hrs
POS system
Aloha Quick Service
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

24 numbers

Locked
(269) 324-••••
Pasta Per Trio, Inc Madison,
WI
(818) 285-••••
NorCal Noodles, LLC Encino,
CA
(360) 754-••••
River City Restaurant Group, LLC Olympia,
WA

One-time purchase · CSV download · Validation questions included

FDD download

Noodles & Company · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above