FranchiseVerdict
Forever Friends Pet Funeral Home and Crematory logo
FV-00979·MODERATEExcellent91

Forever Friends Pet Funeral Home and Crematory

Personal Services - Pet CareFranchising since 2023Website
Investment
$272K – $428K
60th pct Pet Care
Avg revenue
$354K
12th pct Pet Care
Royalty
6.5%
38th pct Pet Care
Units
1
5th pct Pet Care
SBA default

Bottom line

  • Total investment $272K – $428K including a $50K franchise fee, 6.5% ongoing royalty.
  • Average unit revenue of $354K/year. Estimated payback in 1.2 years.
  • Rated MODERATE with a risk score of 55/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Forever Franchising, LLC
Incorporated in
Wisconsin
HQ
645 Heyrman Street, Green Bay, Wisconsin 54302
Auditor
Hawkins Ash CPAs
Audited financials
Franchisor revenue
$24K
vs $25K prior year
⚠ Going-concern note
Disclosed in FDD 2026
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Forever Friends Pet Funeral Home and Crematory unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $353,652
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $272K–$428K
Working capital
$
FDD reports $30K–$60K

Unlevered ROIC · per unit

16%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$62K
EBITDA margin
17.5%
Total invested
$395K
Payback
77 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Forever Friends Pet Funeral Home and Crematory units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$743K

on $3.7M purchase

Total debt

$3.0M

SBA $1.9M + senior + seller note

Overview

About

Franchisees operate pet cremation and funeral home facilities, managing end-of-life services including cremation, memorial ceremonies, urn sales, and grief counseling for pet owners. Day-to-day operations involve customer consultation, cremation equipment management, facility maintenance, memorial event coordination, and local marketing to veterinary clinics and pet owners.

CEO
Robert J. Walczyk, Jr.
Founded
2021
FDD year
2026
States available
1

Item 7 · what it costs

The Vitals

Total investment
$272K – $428K
All-in to open one unit
Liquid capital
$30K – $60K
Cash you must have on hand
Franchise fee
$50K
Royalty
6.5%
percentage of gross revenue · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
7.5%
vs 9–13% typical
Payback period
1.2 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$354K
Per unit, per year
Median gross sales
Item 19 type
Historical (affiliate-owned business)
Sample size
1 units
vs category median 12 · small
Range (low → high)
$321K$354K
Cohort dispersion
Transparency
8 / 5
vs category median 4 / 5 · above
Revenue rank12th
vs Personal Services - Pet Care peers
Investment cost rank60th
Lower investment ranks lower (better)
Royalty rate rank38th
Lower royalty = lower percentile (better)
Unit count rank5th
vs Personal Services - Pet Care peers
Risk score rank30th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
0%
vs corporate-owned
2024
0±0
Franchised units
2025
0
Franchised units
2026
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

55
Risk · 0-100
MODERATE55 / 100

Unproven single-unit system with exceptional profitability claims lacking third-party validation, creating high due diligence and replicability risk.

Score breakdown · what drove the 55 / 100 rating

  1. 01MEDSingle unit franchise system with no disclosed growth trajectory or multi-unit validation
  2. 02MINORExceptionally high net income margin (79.9%) compared to industry norms raises sustainability and disclosure accuracy concerns
  3. 03MINORNo Item 19 financial performance representation published despite strong reported earnings—limits ability to validate claims independently
  4. 04MINORHigh initial investment ($271k–$428k) for a single-location, low-unit-count system with unproven replicability
  5. 05MEDNiche market with emotional decision-making (pet funeral services) may have limited addressable market and scalability constraints

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Not allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Wisconsin

Item 11

Training & Operations

Classroom training
44 hrs
On-the-job training
62 hrs
POS system
Square POS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

17 numbers

Locked
(212) 416-••••
NY
(410) 576-••••
MD
(701) 328-••••
ND

One-time purchase · CSV download · Validation questions included

FDD download

Forever Friends Pet Funeral Home and Crematory · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above