FranchiseVerdict
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FV-02302·STRONGExcellent95

Shine

Cleaning - Commercial & JanitorialFranchising since 2012Website
Investment
$142K – $189K
69th pct Commercial & …
Avg revenue
$1.3M
50th pct Commercial & …
Royalty
Units
74
64th pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $142K – $189K including a $50K franchise fee.
  • Average unit revenue of $1.3M/year (median $1.4M).
  • Rated STRONG with a risk score of 42/100. SBA loan default rate of 0.0% across 1 loans (below the industry average).
  • System growing at 48.0% CAGR over 3 years with 74 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Shine Development LLC
Parent company
Evive Brands, LLC
Incorporated in
Delaware
HQ
8100 E. Indian School Road, Suite 201, Scottsdale, AZ 85251
Auditor
Optimus Financials, Inc.
Audited financials
Franchisor revenue
$2.8M
vs $2.5M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Shine unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,284,322
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $142K–$189K
Working capital
$
FDD reports $30K–$60K

Unlevered ROIC · per unit

67%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$141K
EBITDA margin
11.0%
Total invested
$210K
Payback
18 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Shine units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.0M

on $5.1M purchase

Total debt

$4.1M

SBA $2.6M + senior + seller note

Overview

About

Shine operates in the cleaning/janitorial services sector, with franchisees typically managing residential or commercial cleaning operations. Franchisees recruit and oversee cleaning teams, manage client relationships, handle scheduling/logistics, and operate within their protected territory to build recurring revenue through service contracts.

CEO
Ryan Parsons
Founded
2025
FDD year
2025
States available
17

Item 7 · what it costs

The Vitals

Total investment
$142K – $189K
All-in to open one unit
Liquid capital
$30K – $60K
Cash you must have on hand
Franchise fee
$50K
Royalty
Greater of: (i) 7% of monthly Gross Revenues, or (ii) $87…
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.3M
Per unit, per year
Median gross sales
$1.4M
Item 19 type
Actual Gross Revenues
Sample size
55 units
vs category median 32
Range (low → high)
$13K$1.9M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank50th
vs Cleaning - Commercial & Janitorial peers
Investment cost rank69th
Lower investment ranks lower (better)
Royalty rate rank66th
Lower royalty = lower percentile (better)
Unit count rank64th
vs Cleaning - Commercial & Janitorial peers
Risk score rank13th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
74
Opened
20
Last reporting year
Closed
1
Turnover rate
1.4%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+32.1%
Net unit change last year
3-yr CAGR
+48.0%
Compounded over last 3 years
2023
74+18
Franchised units
2024
56
Franchised units
2025
50
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 20 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 20 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
1
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

42
Risk · 0-100
STRONG42 / 100

Aggressive royalty structure and missing profitability disclosure create opacity around actual franchisee ROI despite reasonable unit growth and protected territories.

Score breakdown · what drove the 42 / 100 rating

  1. 01MEDNo Item 19 (Average Net Income) disclosed — cannot validate actual profitability against $141k-$189k investment
  2. 02MINORRoyalty structure heavily favors franchisor: $875/month minimum ($10,500/year) regardless of revenue, escalating to $1,667/month (20% APR) in year 2+
  3. 03HIGHLitigation history includes franchisor claims (2023 franchisee dispute + 2016 unregistered territory sale by affiliate) suggesting regulatory/compliance issues
  4. 04MINORStrong unit growth (32.1% YoY) is positive but system is still small (74 units), reducing brand stability and support infrastructure maturity
  5. 05MINORAvg revenue of $1.28M is only 9x the initial investment; at 7% royalty, franchisee pays $89,702/year to franchisor before other operating costs

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Household count
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Arizona

Item 11

Training & Operations

Classroom training
49 hrs
On-the-job training
46 hrs
POS system
Better Software (BPro)
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

55 numbers

Locked
(901) 881-••••
TN
(512) 284-••••
TX
(919) 634-••••
NC

One-time purchase · CSV download · Validation questions included

FDD download

Shine · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above