GrassRoots TurfFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A GrassRoots Turf franchise requires a total initial investment of $157K – $314K, including a $50K franchise fee and an ongoing 7.0% royalty[2]. Per the 2026 FDD, average unit revenue was $658K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $157K – $314K
- 58th pct Home Services
- Avg gross sales
- $658K
- 23rd pct Home Services
- Royalty
- 7.0%
- 28th pct Home Services
- Units
- 23
- 28th pct Home Services
- SBA default
- N/A
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $157K – $314K including a $50K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $658K/year (median $597K).
- Verdict A (Top Quintile) with a risk score of 49/100.
- Bankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- GrassRoots Turf Franchise, LLC
- Incorporated in
- GA
- HQ
- 100 Holt Drive, Acworth, Georgia 30101
- Auditor
- CoSurge LLC
- Audited financials
- Franchisor revenue
- $772K
- vs $847K prior year
Affiliated brands
- GrassRoots Tree and Turf Care
- has the same business address as us
- does
Other brands the franchisor or its parent operates (Item 1).
Overview
About
GrassRoots Turf franchisees operate lawn care and turf management services, handling residential and/or commercial grass treatment, maintenance, and landscaping. Day-to-day activities include scheduling service appointments, managing field crews, applying treatments, customer communication, and billing/invoicing. The business model is labor-intensive with seasonal revenue fluctuations typical of outdoor services.
- CEO
- Josh Wise
- Headquarters
- GA
- Founded
- 2018
- FDD year
- 2026
- States available
- 5
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $36K | $54K |
| Equipment, build-out, other | $72K | $210K |
| Total initial investment | $157K | $314K |
Source: GrassRoots Turf 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$72K
11.0% margin
Unlevered ROIC
26%
EBITDA / total invested capital
Payback
3.9 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $157K – $314K
- Near category avg vs category
- Liquid capital req'd
- $36K – $54K
- Near category avg vs category
- Franchise fee
- $40K – $50K
- Better than avg vs category
- Royalty
- 7.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Transfer fee | $10K |
| Inventory (initial) | $5K – $10K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $658K
- Per unit, per year
- Median gross sales
- $597K
- Item 19 type
- gross_sales
- Sample size
- 13 units
- vs category median 25
- Range (low → high)
- $226K→$1.4M
- Cohort dispersion (min → max)
- Quartile band
- $76K→$1.4M
- Bottom 25% → top 25%
- Transparency tier
- full
- Categorical assessment of disclosure depth
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 349 Home Services brands
vs Home Services averages
How GrassRoots Turf Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 23
- Opened
- 1
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 96%
- vs corporate-owned
- Net growth (yr3)
- +4.8%
- Net unit change last year
- 3-yr CAGR
- +10.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 3 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 10
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Small, stagnant franchise system with undisclosed profitability metrics, questionable franchisor stability, and insufficient unit growth to justify investment risk.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy Code; (b) obtained a discharge of its debts under the bankruptcy code; or (c) was a principal officer of a company or a general partner in a partnership that either filed as a debtor (or had filed against it) a petition to start an action under the U.S. Bankruptcy Code or that obtained a
Audited financials (Item 21)
Yes · CoSurge LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 49 / 100 rating
- 01MINORNo Item 19 (Net Income) disclosure creates opacity on actual profitability despite $658k average revenue
- 02MINORMinimal unit growth of 4.8% YoY suggests market saturation or franchisee dissatisfaction
- 03HIGHGoing Concern status is FALSE, indicating potential financial instability at franchisor level
- 04MINORHigh initial investment range ($157k-$313k) with 7% royalty creates significant break-even burden
- 05MED23-unit system is small with limited brand recognition and economies of scale
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Household count |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Georgia |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 34 hrs
- On-the-job training
- 40 hrs
- Training location
- On-site and corporate
- POS system
- Service Assistant
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Service Assistant
Item 20 · call current owners
Franchisee Contacts
15 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
GrassRoots Turf · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a GrassRoots Turf franchise?
The total investment to open a GrassRoots Turf franchise ranges from $157K – $314K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do GrassRoots Turf franchise owners earn?
According to Item 19 of the GrassRoots Turf FDD, the average gross sales per unit is $658K. The median is $597K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is GrassRoots Turf's franchise failure rate?
SBA 7(a) loan charge-off data is not available for GrassRoots Turf (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many GrassRoots Turf franchise locations are there?
As of their most recent FDD filing, GrassRoots Turf has 23 total units in the United States, including 20 franchised units and 1 company-owned units. 1 new units were opened in the latest reporting year.
Is GrassRoots Turf a good franchise to buy?
FranchiseVerdict rates GrassRoots Turf as a A-grade franchise with a risk score of 49 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent GrassRoots Turf, you can request corrections or provide updated information.
Claim this brandOther Home Services franchises
Compare similar franchise opportunities in the Home Services category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.