FranchiseVerdict
Sonic logo
FV-02390·STRONGExcellent95

Sonic

Food & Beverage - Full ServiceFranchising since 1974Website
Investment
$670K – $2.5M
78th pct Full Service
Avg revenue
$1.6M
32nd pct Full Service
Royalty
5.0%
15th pct Full Service
Units
3,412
100th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $670K – $2.5M including a $15K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.6M/year (median $1.5M).
  • Rated STRONG with a risk score of 40/100. SBA loan default rate of 0.0% across 179 loans (below the industry average).
  • Established system with 3,412 units across 52 years of franchising — strong brand recognition and operational playbook.

Item 1 · who you're contracting with

The Franchisor

Legal entity
SONIC FRANCHISING LLC
Parent company
Inspire Brands, Inc.
Incorporated in
Delaware
HQ
Three Glenlake Parkway NE, Atlanta, Georgia 30328
Auditor
KPMG LLP
Audited financials
Franchisor revenue
$59.0M
vs $51.9M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Sonic unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,552,145
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $670K–$2.5M
Working capital
$
FDD reports $5K–$25K

Unlevered ROIC · per unit

14%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$229K
EBITDA margin
14.8%
Total invested
$1.6M
Payback
84 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Sonic units return on equity?

Edit assumptions

Equity IRR · 5-yr

40.5%

5.47× MOIC

Year-1 DSCR

2.10×

EBITDA ÷ debt service

Equity required

$3.4M

on $12.0M purchase

Total debt

$8.6M

SBA $5.0M + senior + seller note

SBA 7(a) request ($6.0M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate quick-service drive-in restaurants featuring burgers, hot dogs, and beverages, managing drive-thru and patio seating operations. Day-to-day responsibilities include inventory management, crew scheduling, food preparation oversight, and customer service across multiple dayparts (breakfast, lunch, dinner). Operators typically manage 15-30 employees and handle marketing within their protected territory.

CEO
Paul J. Brown
Founded
2011
FDD year
2026
States available
47

Item 7 · what it costs

The Vitals

Total investment
$670K – $2.5M
All-in to open one unit
Liquid capital
$5K – $25K
Cash you must have on hand
Franchise fee
$15K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
3.3%
typical 3–5%
Total fee load
8.3%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.6M
Per unit, per year
Median gross sales
$1.5M
Item 19 type
AUV (Annual Unit Volumes)
Sample size
3057 units
vs category median 15 · large
Range (low → high)
$255K$4.8M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank32th
vs Food & Beverage - Full Service peers
Investment cost rank78th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank100th
vs Food & Beverage - Full Service peers
Risk score rank2th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
3,412
Opened
32
Last reporting year
Closed
54
Turnover rate
1.6%
Company-owned
292
Corporate units in the system
% franchised
91%
vs corporate-owned
Multi-unit owners
5.6%
Net growth (yr3)
-0.8%
Net unit change last year
3-yr CAGR
-2.3%
Compounded over last 3 years
2024
3,120-49
Franchised units
2025
3,144
Franchised units
2026
3,194
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 7 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 7 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
179
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

40
Risk · 0-100
STRONG40 / 100

Sonic presents caution-level risk: a shrinking franchise system with undisclosed profitability, material litigation/regulatory issues, and insufficient financial transparency to validate investment returns.

Score breakdown · what drove the 40 / 100 rating

  1. 01MINORDeclining unit count (-0.8% YoY) suggests system contraction and potential market saturation
  2. 02MINORNo average net income disclosure (Item 19) prevents ROI validation despite $670K-$2.5M investment range
  3. 03MINORMultiple data security breaches and regulatory settlements (non-poaching violations) indicate compliance and operational governance issues
  4. 04MEDHigh investment relative to disclosed revenue ($670K-$2.5M capex vs. $1.55M avg revenue) creates 6-12+ month breakeven risk
  5. 05MINOR5% royalty on gross sales (not net) means franchisees pay fees even during unprofitable periods
  6. 06HIGHLitigation history involving affiliated brands (Arby's, Dunkin', Jimmy John's) under same parent suggests systemic corporate compliance problems

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
6
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
1.5 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Georgia

Item 11

Training & Operations

Classroom training
91 hrs
On-the-job training
135 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

80 numbers

Locked
(415) 972-••••
One Sansome Street, Suite
CA
(213) 576-••••
Suite
CA
(256) 249-••••
AL

One-time purchase · CSV download · Validation questions included

FDD download

Sonic · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above