FranchiseVerdict
beem® Light Sauna logo
FV-00269·MODERATEExcellent95

beem® Light Sauna

Health & Wellness - OtherFranchising since 2022Website
Investment
$393K – $718K
74th pct Other
Avg revenue
$466K
13th pct Other
Royalty
8.0%
59th pct Other
Units
39
67th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $393K – $718K including a $65K franchise fee, 8.0% ongoing royalty.
  • Average unit revenue of $466K/year (median $409K).
  • Rated MODERATE with a risk score of 61/100. SBA loan default rate of 0.0% across 98 loans (below the industry average).
  • System growing at 1000.0% CAGR over 3 years with 39 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Beem Franchisor LLC
Parent company
Sequel Brands, LLC
Incorporated in
Delaware
HQ
4000 MacArthur Blvd., Suite 800, Newport Beach, California 92660
Auditor
Moss Adams LLP
Audited financials

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one beem® Light Sauna unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $465,924
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $393K–$718K
Working capital
$
FDD reports $15K–$50K

Unlevered ROIC · per unit

16%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$93K
EBITDA margin
20.0%
Total invested
$588K
Payback
76 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 beem® Light Sauna units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.2M

on $6.1M purchase

Total debt

$4.8M

SBA $3.0M + senior + seller note

Overview

About

Franchisees operate boutique infrared sauna studios, offering 30-45 minute sessions in private or semi-private sauna pods with membership-based or pay-per-visit revenue models. Day-to-day operations include staff management, member scheduling/retention, sauna maintenance/cleaning, and retail product sales (towels, skincare). Success depends on real estate, local marketing, member acquisition, and operational efficiency.

CEO
Ryan Junk
Founded
2024
FDD year
2025
States available
18

Item 7 · what it costs

The Vitals

Total investment
$393K – $718K
All-in to open one unit
Liquid capital
$15K – $50K
Cash you must have on hand
Franchise fee
$65K
Royalty
8.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$466K
Per unit, per year
Median gross sales
$409K
Item 19 type
AUV and Active Member data
Sample size
6 units
vs category median 12
Range (low → high)
$303K$711K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank13th
vs Health & Wellness - Other peers
Investment cost rank74th
Lower investment ranks lower (better)
Royalty rate rank59th
Lower royalty = lower percentile (better)
Unit count rank67th
vs Health & Wellness - Other peers
Risk score rank49th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
39
Opened
33
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
97%
vs corporate-owned
Net growth (yr3)
Outlier (see FDD)
Likely small-sample artifact
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2023
38+32
Franchised units
2024
5
Franchised units
2025
2
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 32 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 32 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
98
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

61
Risk · 0-100
MODERATE61 / 100

High-risk opportunity: explosive growth masking going concern status, management litigation, and unvalidated unit economics; avoid until corporate stability and franchisee profitability are independently confirmed.

Score breakdown · what drove the 61 / 100 rating

  1. 01HIGHGoing concern warning indicates serious financial/operational distress at corporate level
  2. 02MINORMultiple ongoing lawsuits involving franchisor officers (Geisler, Junk) across securities, derivative, and franchisee claims create management liability and distraction
  3. 03MINORExplosive unit growth (660% YoY) from low base (likely ~6 units prior year) suggests aggressive recruitment possibly masking unit quality/sustainability issues
  4. 04MINORNo Item 19 (Average Unit Volume) disclosure despite $465K average revenue claim — prevents validation of profitability claims
  5. 05HIGHSettled litigation with predecessor (Get Lit Concepts/Colorado Sweat Co) indicates operational or contractual problems in legacy system
  6. 06MED8% royalty on undisclosed net margins is unpredictable; high revenue doesn't guarantee profitability in fitness/wellness model
  7. 07MINORShared officers with Xponential Fitness (multi-brand franchisor) raises conflict-of-interest concerns and resource allocation questions

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/Population
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
8
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Delaware

Item 11

Training & Operations

Classroom training
45 hrs
On-the-job training
10 hrs
POS system
MindBody
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

89 numbers

Locked
(615) 300-••••
TN
(412) 266-••••
PA
(336) 686-••••
NC

One-time purchase · CSV download · Validation questions included

FDD download

beem® Light Sauna · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above