Sandler Training
Formerly known as Senior Solutions
Bottom line
- Total investment $78K – $102K including a $59K franchise fee, 8.0% ongoing royalty.
- Average unit revenue of $738K/year.
- Rated STRONG with a risk score of 51/100. SBA loan default rate of 0.0% across 28 loans (below the industry average).
- No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Sandler Training unit return on the cash you put in?
Unlevered ROIC · per unit
81%
Above typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Sandler Training units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$738K
on $3.7M purchase
Total debt
$3.0M
SBA $1.8M + senior + seller note
Overview
About
Sandler Training franchisees operate a sales training and coaching business, delivering in-person and virtual training programs to corporate clients in their territory. Revenue is generated through training workshops, one-on-one coaching, consulting engagements, and corporate contracts—essentially functioning as B2B sales training consultants with Sandler curriculum and methodology.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 29 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Sandler Training presents caution-level risk due to anemic unit growth, missing profitability disclosure, unprotected territory, and a resolved but material 8-year litigation over franchise terms that raises questions about franchisor-franchisee alignment.
Score breakdown · what drove the 51 / 100 rating
- 01MINORStagnant unit growth (0.7% YoY) indicates market saturation or system-wide performance issues
- 02MINORNo Item 19 (Average Net Income) disclosure raises transparency concerns about actual franchisee profitability
- 03MINORUnprotected territory creates direct competition risk from other Sandler franchisees in your service area
- 04MINOR8% royalty on gross revenues (not net) is substantial burden if margins are thin, especially in service-based model
- 05HIGH2009-2017 litigation over revenue sharing and training agreements suggests fundamental disputes about franchise terms
- 06MEDHigh initial investment ($77.5K-$102.2K) with undisclosed average net income creates ROI visibility gap
- 07MINOR5-year term is relatively short; renewal risk and renegotiation leverage unclear
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
95 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Sandler Training · FDD (2025) PDF