Roy RogersFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Roy Rogers franchise requires a total initial investment of $755K – $2.1M, including a $30K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $1.8M[2]. Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $755K – $2.1M
- 92nd pct Service Resta…
- Avg gross sales
- $1.8M
- 51st pct Service Resta…
- Royalty
- 5.0%
- 13th pct Service Resta…
- Units
- 39
- 60th pct Service Resta…
- SBA default
- 20.0%
- system-wide median varies by category
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $755K – $2.1M including a $30K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $1.8M/year (median $1.7M).
- Verdict F (Bottom Quintile) with a risk score of 89/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Roy Rogers Franchise Company, LLC
- Predecessor
- company of Marriott International
- Prior franchisor entity
- Incorporated in
- MD
- HQ
- 7490 New Technology Way, Suite A, Frederick, Maryland 21703
- Auditor
- CohnReznick LLP
- Audited financials
- Franchisor revenue
- $2.4M
- vs $2.3M prior year
Affiliated brands
- or predecessor
- Plamondon Enterprises
- of Marriott
- Roy Rogers Trademark Company
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate quick-service restaurant locations serving chicken, roast beef sandwiches, and breakfast items. Day-to-day responsibilities include inventory management, food preparation oversight, staff scheduling, customer service, and local marketing within their protected territory.
- CEO
- James N. Plamondon
- Headquarters
- MD
- Founded
- 2002
- FDD year
- 2025
- States available
- 5
FDD Item 7 · 2025 filing · 15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Business License and Permits | $8K | $12K | |
| Professional Fees | $32K | $55K | |
| Security/Utility Deposits | $3K | $5K | |
| Additional Funds (three months) | $50K | $70K | |
| Initial Franchise Fee | $30K | $30K | |
| Real Estate Leasing | $8K | $13K | |
| Leasehold Improvements | $295K | $660K | |
| Furniture, Fixtures, Fixed Assets, and Smallwares | $50K | $72K | |
| Equipment | $180K | $255K | |
| Initial Inventory | $12K | $18K | |
| Grand Opening Marketing | $10K | $10K | |
| Insurance | $11K | $16K | |
| Signage | $25K | $94K | |
| Training | $41K | $55K | |
| Office Equipment and Supplies | $4K | $7K | |
| Total initial investment | $758K | $1.4M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$272K
15.5% margin
Unlevered ROIC
18%
EBITDA / total invested capital
Payback
5.5 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $755K – $2.1M
- Below avg, review vs category
- Liquid capital req'd
- $50K – $70K
- Below avg, review vs category
- Franchise fee
- $30K – $30K
- Better than avg vs category
- Royalty
- 5.0%
- Gross Sales · typical 6–8%
- Ad fund
- 1.5%
- typical 3–5%
- Total fee load
- 6.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 1.5% of gross sales |
| Technology fee | $250 |
| Transfer fee | $15K |
| Renewal fee | $30K |
| Total fee load | 6.5% of rev |
A 6.5% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $1.8M
- Per unit, per year
- Median gross sales
- $1.7M
- Item 19 type
- Actual Revenues
- Sample size
- 38 units
- vs category median 28
- Range (low → high)
- $772K→$2.9M
- Cohort dispersion (min → max)
- Quartile band
- $983K→$2.5M
- Bottom 25% → top 25%
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 7 / 5
- vs category median 4 / 5 · above
Compared against 453 Quick-Service Restaurants brands
vs Quick-Service Restaurants averages
How Roy Rogers Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 39
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 23
- Corporate units in the system
- % franchised
- 41%
- vs corporate-owned
- Net growth (yr3)
- +0.0%
- Net unit change last year
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
3-year detail · Item 20
- Closed (3yr)
- 1
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Continuity rate
- 94.1%
- Units that stayed open
- Termination rate
- 50.0%
- Franchisor-initiated terminations
- Ceased ops
- 50.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 8 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 8
- Loan volume
- $5.2M
- Median loan
- $915K
- 50th percentile
- Charge-off rate
- 20.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- 1
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Roy Rogers's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 2 lenders with concentration factor
- Per-state charge-off rates across 4 states
- Startup risk premium and job creation velocity
- 3-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Roy Rogers presents meaningful risk due to going concern status, undisclosed profitability metrics, small stagnant unit count, and high capital requirements relative to disclosed revenue.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $30,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · CohnReznick LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 89 / 100 rating
- 01HIGHGoing Concern warning indicates potential financial instability or restructuring risk
- 02MEDNet Income not disclosed in Item 19 prevents accurate ROI calculation and profitability assessment
- 03MINOROnly 39 units with unknown growth trajectory suggests stagnant or declining system
- 04MINORHigh investment range ($755K-$2.1M) with 5% royalty requires $1.76M+ average revenue to break even
- 05MINOR20-year term locks franchisee into potentially troubled brand longer than industry standard
- 06HIGHNo litigation disclosure combined with going concern raises transparency concerns
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Renewal term | 20 years |
| Allowed renewalsℹ | 1 |
| Territory type | Individually negotiated |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 4 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Maryland |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 68 hrs
- On-the-job training
- 300 hrs
- Training location
- On-site and franchisor location
- POS system
- NCR Aloha
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: NCR Aloha
Item 20 · call current owners
Franchisee Contacts
53 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Roy Rogers · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Roy Rogers franchise?
The total investment to open a Roy Rogers franchise ranges from $755K – $2.1M, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Roy Rogers franchise owners earn?
According to Item 19 of the Roy Rogers FDD, the average gross sales per unit is $1.8M. The median is $1.7M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Roy Rogers's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Roy Rogers (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Roy Rogers franchise locations are there?
As of their most recent FDD filing, Roy Rogers has 39 total units in the United States, including 16 franchised units and 23 company-owned units. 1 new units were opened in the latest reporting year.
Is Roy Rogers a good franchise to buy?
FranchiseVerdict rates Roy Rogers as a F-grade franchise with a risk score of 89 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.