FranchiseVerdict
Row House logo
FV-02189·MODERATEExcellent95

Row House

Health & FitnessFranchising since 2024Website
Investment
$194K – $481K
34th pct Health & Fitn…
Avg revenue
$326K
12th pct Health & Fitn…
Royalty
Units
49
70th pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $194K – $481K including a $49K franchise fee.
  • Average unit revenue of $326K/year (median $315K).
  • Rated MODERATE with a risk score of 63/100. SBA loan default rate of 0.0% across 72 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Row House Franchising LLC
Parent company
Extraordinary Brands, LLC
Incorporated in
Virginia
HQ
126 Garrett Street, Suite J, Charlottesville, Virginia 22902
Auditor
Citrin Cooperman & Company, LLP
Audited financials
Franchisor revenue
$74K
vs $100K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Row House unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $325,548
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $194K–$481K
Working capital
$
FDD reports $10K–$40K

Unlevered ROIC · per unit

27%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$98K
EBITDA margin
30.0%
Total invested
$363K
Payback
45 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Row House units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.5M

on $7.5M purchase

Total debt

$6.0M

SBA $3.7M + senior + seller note

Overview

About

Row House operates indoor rowing fitness studios offering group fitness classes on rowing machines. Franchisees manage daily class schedules, instructor hiring/training, member acquisition/retention, facility maintenance, and retail merchandise sales in a boutique fitness model.

CEO
Paul Flick
Founded
2024
FDD year
2025
States available
20

Item 7 · what it costs

The Vitals

Total investment
$194K – $481K
All-in to open one unit
Liquid capital
$10K – $40K
Cash you must have on hand
Franchise fee
$49K
Royalty
The greater of: (i) 7% of Gross Sales, or (ii) $345 per w…
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$326K
Per unit, per year
Median gross sales
$315K
Item 19 type
Actual Gross Sales
Sample size
47 units
vs category median 12 · large
Range (low → high)
$66K$582K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank12th
vs Health & Fitness peers
Investment cost rank34th
Lower investment ranks lower (better)
Royalty rate rank69th
Lower royalty = lower percentile (better)
Unit count rank70th
vs Health & Fitness peers
Risk score rank57th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
49
Opened
2
Last reporting year
Closed
18
Turnover rate
36.7%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-24.6%
Net unit change last year
3-yr CAGR
-39.5%
Compounded over last 3 years
2023
49-16
Franchised units
2024
65
Franchised units
2025
81
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 22 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 22 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
72
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

Row House presents high investment risk due to accelerating unit decline, multi-state regulatory violations for fraud/misrepresentation, undisclosed profitability metrics, and ongoing litigation against management.

Score breakdown · what drove the 63 / 100 rating

  1. 01MINORSevere unit contraction of -24.6% YoY (49 units down from ~65) indicates systemic franchisee failure or dissatisfaction
  2. 02MEDMultiple regulatory consent orders across 4 states (CA, MD, WA, VA) for FDD misrepresentations and omissions—suggests deliberate disclosure failures
  3. 03HIGHLitigation involving fraud and breach of contract allegations against franchisor management—indicates trust and governance issues
  4. 04MINORNo Item 19 net income disclosure despite $325K avg revenue—unable to validate actual profitability claims
  5. 05HIGHGoing concern status combined with unit decline raises sustainability questions about franchisor viability
  6. 06MINORHigh royalty floor ($345/week minimum = $17,940/year) on low-margin fitness model creates cash flow pressure

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius and Population
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
18
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Virginia

Item 11

Training & Operations

Classroom training
66 hrs
On-the-job training
21 hrs
POS system
ClubReady
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

59 numbers

Locked
(804) 419-••••
VA
(979) 599-••••
TX
(818) 699-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Row House · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above