FranchiseVerdict
Ritual Hot Yoga logo
FV-02158·MODERATEExcellent91

Ritual Hot Yoga

Health & FitnessFranchising since 2019Website
Investment
$297K – $490K
57th pct Health & Fitn…
Avg revenue
$633K
34th pct Health & Fitn…
Royalty
7.0%
27th pct Health & Fitn…
Units
5
25th pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $297K – $490K including a $40K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $633K/year. Estimated payback in 8.3 years.
  • Rated MODERATE with a risk score of 63/100. SBA loan default rate of 0.0% across 4 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Ritual Franchising Company LLC
Incorporated in
Illinois
HQ
1100 N. Lake Shore Drive, Chicago, Illinois 60611
Auditor
KPM Accounting & Management Solutions
Audited financials
Franchisor revenue
$62K
vs $81K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Ritual Hot Yoga unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $633,015
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $297K–$490K
Working capital
$
FDD reports $100K–$150K

Unlevered ROIC · per unit

35%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$184K
EBITDA margin
29.0%
Total invested
$519K
Payback
34 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Ritual Hot Yoga units return on equity?

Edit assumptions

Equity IRR · 5-yr

36.0%

4.65× MOIC

Year-1 DSCR

2.28×

EBITDA ÷ debt service

Equity required

$4.7M

on $13.9M purchase

Total debt

$9.2M

SBA $5.0M + senior + seller note

SBA 7(a) request ($7.0M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate hot yoga studios offering heated group fitness classes, typically managing membership sales, class scheduling, instructor hiring/training, and facility operations. Day-to-day responsibilities include member retention, marketing, instructor management, and maintaining studio facilities while paying 7% of gross revenue to the franchisor.

CEO
Lindsey Kaalberg
Founded
2019
FDD year
2025
States available
2

Item 7 · what it costs

The Vitals

Total investment
$297K – $490K
All-in to open one unit
Liquid capital
$100K – $150K
Cash you must have on hand
Franchise fee
$40K
Royalty
7.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical
Payback period
8.3 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$633K
Per unit, per year
Median gross sales
Item 19 type
Historical
Sample size
5 units
vs category median 12 · small
Range (low → high)
$12K$935K
Cohort dispersion
Transparency
9 / 5
vs category median 4 / 5 · above
Revenue rank34th
vs Health & Fitness peers
Investment cost rank57th
Lower investment ranks lower (better)
Royalty rate rank27th
Lower royalty = lower percentile (better)
Unit count rank25th
vs Health & Fitness peers
Risk score rank57th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
5
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
40%
vs corporate-owned
Net growth (yr3)
+100.0%
Net unit change last year
3-yr CAGR
+100.0%
Compounded over last 3 years
2023
2+1
Franchised units
2024
1
Franchised units
2025
1
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
4
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

Ritual Hot Yoga presents CAUTION-level risk: extremely limited franchise network (5 units), thin profit margins after royalties, and unproven scalability despite high startup capital requirements.

Score breakdown · what drove the 63 / 100 rating

  1. 01MINOROnly 5 units in system with 100% YoY growth suggests extremely small franchise network and unproven scalability
  2. 02MINORNet income of $47,288 on $633,015 revenue (7.5% net margin) is razor-thin after 7% royalty obligation, leaving minimal profitability
  3. 03MINORHigh initial investment range ($297k-$490k) paired with modest unit count indicates franchisor may be reliant on franchise fees for revenue rather than proven unit economics
  4. 04HIGHNo disclosed going concern statement is positive, but microscopic unit base (5 locations) provides insufficient performance data to validate model
  5. 05MINORFranchise fee of $40,000 represents 13.5-23.6% of total startup cost, typical for new/unproven systems rather than established brands

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Designated Territory
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Illinois

Item 11

Training & Operations

Classroom training
88 hrs
On-the-job training
8 hrs
POS system
third party, web-based Studio POS solution
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

18 numbers

Locked
(360) 902-••••
WA
(402) 417-••••
NE
(518) 473-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Ritual Hot Yoga · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above