FranchiseVerdict
Raceway logo
FV-02086·MODERATEStandard76

Raceway

RetailFranchising since 2017Website
Investment
$198K – $585K
50th pct Retail
Avg revenue
53rd pct Retail
Royalty
Units
236
82nd pct Retail
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $198K – $585K including a $25K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 61/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
RW Venture Holdings, Inc.
Parent company
null
Incorporated in
Georgia
HQ
200 Galleria Parkway, SE, Suite 900, Atlanta, Georgia 30339
Auditor
Grant Thornton LLP
Audited financials
Franchisor revenue
$5.2M
vs $6.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Raceway unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $198K–$585K
Working capital
$
FDD reports $20K–$40K

Unlevered ROIC · per unit

16%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$68K
EBITDA margin
9.0%
Total invested
$421K
Payback
75 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Raceway franchisees operate convenience store and/or fuel retail locations, managing inventory, customer transactions, fuel pumps, and point-of-sale operations. Day-to-day responsibilities include staffing management, compliance with fuel regulations, merchandising, and working toward unit economics that depend heavily on fuel margins and in-store retail sales.

CEO
Natalie Morhous
Founded
2017
FDD year
2025
States available
11

Item 7 · what it costs

The Vitals

Total investment
$198K – $585K
All-in to open one unit
Liquid capital
$20K – $40K
Cash you must have on hand
Franchise fee
$25K
Royalty
$1,000 per month
Ad fund
0.0%
typical 3–5%

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
236
Opened
11
Last reporting year
Closed
1
Turnover rate
0.4%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
13.6%
Net growth (yr3)
+3.5%
Net unit change last year
3-yr CAGR
+10.8%
Compounded over last 3 years
2023
236+8
Franchised units
2024
228
Franchised units
2025
213
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 13 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 13 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

61
Risk · 0-100
MODERATE61 / 100

Raceway presents moderate-to-high risk due to absent profitability disclosure, anemic growth, unprotected territories, and an opaque ROI model that prevents proper financial due diligence.

Score breakdown · what drove the 61 / 100 rating

  1. 01MEDNo Item 19 (average unit volumes) disclosed — impossible to assess actual profitability or ROI on $197.5K-$585K investment
  2. 02MINORAnemic unit growth of only 3.5% YoY suggests market saturation, franchisee struggles, or weak brand momentum
  3. 03MINORUnprotected territory creates direct competition risk — franchisor can place new units near existing franchisees without restriction
  4. 04MINORLow fixed royalty ($1,000/month = $12K/year) may indicate weak franchisor support or reliance on underperforming locations
  5. 05MINORWide investment range ($197.5K-$585K) with no revenue disclosure makes it impossible to validate payback period or break-even timeline
  6. 06MINOR5-year term is relatively short; franchisee may struggle to recoup investment before renewal renegotiation

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
5 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
1 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Georgia

Item 11

Training & Operations

Classroom training
24 hrs
On-the-job training
40 hrs
POS system
Radiant POS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

25 numbers

Locked
(213) 576-••••
Suite
CA
(770) 431-••••
The franchisor is
GA
(415) 972-••••
One Sansome Street, Suite
CA

One-time purchase · CSV download · Validation questions included

FDD download

Raceway · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above