FranchiseVerdict
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FV-02047·AVOIDMinimal19

Proforma

Investment
99th pct Other
Avg revenue
50th pct Other
Royalty
Units
99th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment —.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated AVOID with a risk score of 90/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
PFG Ventures, L.P.
Parent company
Proforma, Inc.
HQ
8800 E. Pleasant Valley Road, Cleveland, OH 44131

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Proforma unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
Working capital
$
Item 7 didn't break this out — defaulted to ~10% of annual revenue

Unlevered ROIC · per unit

32%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$105K
EBITDA margin
14.0%
Total invested
$325K
Payback
37 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Proforma franchisees typically operate in promotional products, printing, or marketing services distribution, selling branded merchandise and marketing materials to corporate clients. Day-to-day operations involve client relationship management, order fulfillment, inventory management, and sales prospecting within their local market.

CEO
Douglas A. Kordel
FDD year
2025

Item 7 · what it costs

The Vitals

Total investment
All-in to open one unit
Liquid capital
Cash you must have on hand
Franchise fee
Royalty
n/d
Ad fund
n/d

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
Opened
Last reporting year
Closed

No multi-year history disclosed and no opening/closing activity in the last reporting year.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

90
Risk · 0-100
AVOID90 / 100

Proforma presents extreme risk with going concern status, complete financial opacity, unprotected territory, and missing fundamental franchise data essential for due diligence.

Score breakdown · what drove the 90 / 100 rating

  1. 01HIGHGoing Concern warning indicates franchisor financial distress or viability questions
  2. 02MEDZero disclosed investment range suggests either data unavailability or extreme opacity
  3. 03MINORNo unit count, growth rate, or system size data available — transparency red flag
  4. 04MINORRoyalty rate unknown — unable to assess profitability model or franchisor sustainability
  5. 05MEDAverage revenue and net income not disclosed — no Item 19 financial performance representations
  6. 06MINORTerritory not protected — franchisees face internal competition and encroachment risk
  7. 07MINORFranchise fee $0 suggests either non-traditional model or inability to command fee
  8. 08MINORContract term unknown — unclear commitment length and renewal/exit conditions
  9. 09HIGHNo disclosed litigation but combined with going concern warning suggests potential hidden issues
  10. 10MEDLack of basic franchise disclosure data indicates either new/unstable franchisor or severe decline

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

No franchisee contacts available for Proforma. This brand's FDD Item 20 did not include a contactable franchisee list.

FDD download

Proforma · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above