FranchiseVerdict
Prime Car Wash logo
FV-02037·MODERATEExcellent100

Prime Car Wash

Automotive - Repair & ServiceFranchising since 2019Website
Investment
$1.9M – $3.7M
100th pct Repair & Serv…
Avg revenue
$2.0M
43rd pct Repair & Serv…
Royalty
4.0%
9th pct Repair & Serv…
Units
9
21st pct Repair & Serv…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $1.9M – $3.7M including a $50K franchise fee, 4.0% ongoing royalty.
  • Average unit revenue of $2.0M/year (median $2.1M).
  • Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 14 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Prime Car Wash Franchising LLC
Parent company
PCW Holdings, LLC
Incorporated in
Indiana
HQ
10150 Lantern Road, Suite 110, Fishers, IN 46037
Auditor
Sponsel CPA Group
Audited financials
Franchisor revenue
$176K
vs $171K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Prime Car Wash unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,962,924
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $1.9M–$3.7M
Working capital
$
FDD reports $200K–$400K

Unlevered ROIC · per unit

12%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$373K
EBITDA margin
19.0%
Total invested
$3.1M
Payback
100 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Prime Car Wash units return on equity?

Edit assumptions

Equity IRR · 5-yr

27.7%

3.40× MOIC

Year-1 DSCR

2.94×

EBITDA ÷ debt service

Equity required

$11.5M

on $23.6M purchase

Total debt

$12.1M

SBA $5.0M + senior + seller note

SBA 7(a) request ($11.8M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate automated or manual car wash facilities, managing daily operations including customer service, equipment maintenance, chemical/water management, and staffing. Revenue derives from per-vehicle wash fees, premium services (detailing, undercarriage), and membership programs, with significant fixed costs for facility rent, utilities, and equipment.

CEO
Robert Hatfield
Founded
2019
FDD year
2025
States available
3

Item 7 · what it costs

The Vitals

Total investment
$1.9M – $3.7M
All-in to open one unit
Liquid capital
$200K – $400K
Cash you must have on hand
Franchise fee
$50K
Royalty
4.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical
Payback period
Effectively never
Investment too high vs revenue to recover

Item 19

Financial Performance

Avg gross sales
$2.0M
Per unit, per year
Median gross sales
$2.1M
Item 19 type
Annual Income, Costs, NOI, and EBITDAR
Sample size
9 units
vs category median 59 · small
Range (low → high)
$1.3M$2.3M
Cohort dispersion
Transparency
8 / 5
vs category median 4 / 5 · above
Revenue rank43th
vs Automotive - Repair & Service peers
Investment cost rank100th
Lower investment ranks lower (better)
Royalty rate rank9th
Lower royalty = lower percentile (better)
Unit count rank21th
vs Automotive - Repair & Service peers
Risk score rank63th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
9
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
6
Corporate units in the system
% franchised
33%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+50.0%
Compounded over last 3 years
2023
3±0
Franchised units
2024
3
Franchised units
2025
2
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 18 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 18 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
14
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

64
Risk · 0-100
MODERATE64 / 100

Prime Car Wash presents high investment risk due to microscopic profit margins, ongoing corporate litigation, financial distress indicators, and insufficient franchisee profitability relative to capital requirements.

Score breakdown · what drove the 64 / 100 rating

  1. 01MINORSevere profitability crisis: Average net income of $32,480 on $1.96M revenue = 1.65% net margin after 4% royalty, making ROI on $1.9M-$3.7M investment potentially 10+ years
  2. 02HIGHLitigation involving CEO/CFO alleging breach of fiduciary duty and mismanagement of affiliated entities raises governance and trust concerns for franchisees
  3. 03MEDExtremely small system (9 units) with unknown growth trajectory indicates limited support infrastructure and inability to achieve economies of scale
  4. 04HIGHGoing Concern status = False suggests financial distress at corporate level, threatening franchisor's ability to provide promised support and services
  5. 05MINORWide investment range ($1.9M-$3.7M spread) with no clear explanation indicates unpredictable startup costs and potential hidden expenses

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Indiana

Item 11

Training & Operations

Classroom training
8 hrs
On-the-job training
184 hrs
POS system
DRB
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

25 numbers

Locked
(517) 373-••••
MI
(608) 261-••••
WI
(217) 782-••••
IL

One-time purchase · CSV download · Validation questions included

FDD download

Prime Car Wash · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above