FranchiseVerdict
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FV-01834·CAUTIONExcellent81

Onyva

Personal Services - Beauty & SalonFranchising since 2023Website
Investment
$411K – $808K
74th pct Beauty & Salon
Avg revenue
$1.1M
62nd pct Beauty & Salon
Royalty
6.3%
55th pct Beauty & Salon
Units
1
1st pct Beauty & Salon
SBA default

Bottom line

  • Total investment $411K – $808K including a $60K franchise fee, 6.3% ongoing royalty.
  • Average unit revenue of $1.1M/year.
  • Rated CAUTION with a risk score of 70/100.
  • Emerging franchise — only 3 years of franchising with 1 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Onyva Franchising, LLC
Incorporated in
Massachusetts
HQ
153 Andover St., Suite 203, Danvers, MA 01916
Auditor
Maner Costerisan
Audited financials
Franchisor revenue
$0
vs $97K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Onyva unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,092,558
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $411K–$808K
Working capital
$
FDD reports $30K–$60K

Unlevered ROIC · per unit

37%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$240K
EBITDA margin
22.0%
Total invested
$654K
Payback
33 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Onyva units return on equity?

Edit assumptions

Equity IRR · 5-yr

32.5%

4.08× MOIC

Year-1 DSCR

2.49×

EBITDA ÷ debt service

Equity required

$6.5M

on $16.4M purchase

Total debt

$9.9M

SBA $5.0M + senior + seller note

SBA 7(a) request ($8.2M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Onyva franchisees appear to operate a service or retail-based business model, though specific operations are unclear from available data. With only one unit in existence and limited public information, the day-to-day operational framework, target customer base, and revenue generation mechanisms remain largely unvalidated. The high capital requirement ($410k+) suggests either a capital-intensive service delivery model, physical retail location, or technology-dependent operation.

CEO
Merritt A. Mulman
Founded
2022
FDD year
2025
States available
0

Item 7 · what it costs

The Vitals

Total investment
$411K – $808K
All-in to open one unit
Liquid capital
$30K – $60K
Cash you must have on hand
Franchise fee
$60K
Royalty
6.3%
Gross Revenue · typical 6–8%
Ad fund
1.8%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.1M
Per unit, per year
Median gross sales
Item 19 type
affiliate historical revenue
Sample size
1 units
vs category median 34 · small
Transparency
3 / 5
vs category median 4 / 5 · below
Revenue rank62th
vs Personal Services - Beauty & Salon peers
Investment cost rank74th
Lower investment ranks lower (better)
Royalty rate rank55th
Lower royalty = lower percentile (better)
Unit count rank1th
vs Personal Services - Beauty & Salon peers
Risk score rank74th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

70
Risk · 0-100
CAUTION70 / 100

This is a pre-revenue or failing franchise system with a single unit, undisclosed profitability, going concern issues, and no track record of franchisee success — investment is highly speculative.

Score breakdown · what drove the 70 / 100 rating

  1. 01MINOROnly 1 unit in entire system indicates either pre-revenue startup or severe contraction — no viable comparable data
  2. 02HIGHGoing Concern status is FALSE, suggesting financial instability or inadequate capitalization at corporate level
  3. 03MEDNet income not disclosed despite $1.09M average revenue claim — inability or unwillingness to show profitability raises credibility concerns
  4. 04MINORHigh initial investment ($410k-$808k) combined with unproven single-unit system creates extreme capital risk
  5. 05MINOR$59,500 franchise fee plus royalties on unvalidated revenue model
  6. 06MINORNo growth trajectory visible with only 1 unit — cannot assess system viability or franchisee success pattern
  7. 07MINORProtected territory provides no competitive moat if underlying business model is flawed

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
geographic
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Massachusetts

Item 11

Training & Operations

Classroom training
60 hrs
On-the-job training
55 hrs
POS system
Onyva Solutions
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

17 numbers

Locked
(617) 597-••••
Merritt A. Mulman Dr. Lisa N. Mulman Miles S. Mulman Lohith Chundi
MA
(804) 371-••••
VA
(860) 240-••••
CT

One-time purchase · CSV download · Validation questions included

FDD download

Onyva · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above