Orange Shoe Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Orange Shoe is a fitness franchise offering personal training and small-group coaching in a community setting. Franchisees run the studios, managing trainers, memberships, and sessions.
FranchiseVerdict summary · 2026
A Orange Shoe franchise requires a total initial investment of $99K – $325K, including a $39K franchise fee and an ongoing 6.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $99K – $325K
- 16th pct Health & Fitn…
- Avg gross sales
- N/A
- Royalty
- 6.0%
- 10th pct Health & Fitn…
- Units
- 11
- 36th pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $99K – $325K including a $39K franchise fee, 6.0% ongoing royalty.
- RETURNSContract revenues for the year ended December 31, 2023 (audited by Chortek LLP); 2022 audited by other auditors. Other income shown is interest income of $2,355.
- RISKVerdict B (Above average), verdict score 50/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Financial Achievements Corporation
- Parent company
- None
- Predecessor
- Orange Shoe Gym Holdings Incorporated
- Prior franchisor entity
- CEO title
- President, Director
- Katie Michel
- Incorporated in
- WI
- HQ
- 1450 Capitol Dr Unit C, Pewaukee, WI 53072
- Auditor
- Chortek LLP
- Audited financials
- Franchisor revenue
- $316K
- vs $294K prior year
Overview
About
- CEO
- Katie Michel
- Headquarters
- WI
- Founded
- 2013
- FDD year
- 2024
- States available
- 2
Can you afford it, and what does the money buy?
Entry cost runs 63% below the typical health & fitness franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown18 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $39K | $39K | |
| Lease, Utility & Security Deposits | $0 | $9K | |
| Leasehold Improvements | $0 | $125K | |
| Signage | $2K | $9K | |
| Fitness Equipment | $5K | $45K | |
| Electronic Equipment and Software | $6K | $8K | |
| Branded Apparel and Productsnot refundable | $2K | $5K | |
| Furniture & Fixtures | $4K | $6K | |
| Office Supplies & Misc. | $3K | $4K | |
| Business Licenses & Permits | $100 | $500 | |
| Professional Fees | $500 | $4K | |
| Insurance | $2K | $3K | |
| Initial Training | $3K | $4K | |
| Grand Opening Marketing | $3K | $6K | |
| Additional Funds/Working Capital (3 months) | $30K | $60K | |
| Development Fee (Area Development - 2 Units)not refundable | $58K | $58K | |
| Initial Franchise Fee (Area Development - 2 Units)not refundable | $69K | $69K | |
| Other Item 7 Table Charges (Area Development - 2 Units) | $115K | $562K | |
| Total initial investment | $341K | $1.0M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $99K – $325K
- Top 40% of category vs category
- Liquid capital req'd
- $30K – $60K
- Middle of category vs category
- Franchise fee
- $39K – $39K
- Top 40% of category vs category
- Royalty
- 6.0%
- percentage · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $355 |
| Training fee | $4K |
| Transfer fee | $10K |
| Renewal fee | $39K |
| Total fee load | 8.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Orange Shoe did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Orange Shoe unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
88%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Contract revenues for the year ended December 31, 2023 (audited by Chortek LLP); 2022 audited by other auditors. Other income shown is interest income of $2,355.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Health & Fitness average).
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System roughly stable (0.0% 3-year CAGR) with 11 units.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness averages
How Orange Shoe Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 11
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +9.1%
- Net unit change over 3 years
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 1
- Franchisor's next-year forecast
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 3 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 3
- Loan volume
- $745K
- Median loan
- $248K
- average
- Charge-off rate
- N/A
- limited sample (3 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Orange Shoe presents a CAUTION-level risk profile: a micro-franchise with only 11 units, complete financial opacity, and no performance benchmarks to validate the $98.6K–$325K investment required.
Litigation (Item 3)
No litigation required to be disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Chortek LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 50 / 100 verdict
- 01MEDNo Item 19 (Average Unit Volume) disclosed — inability to assess return on $98.6K–$325K investment
- 02MINOROnly 11 units system-wide indicates minimal scale and unproven business model replicability
- 03MEDNo disclosed growth trajectory for 11-unit system raises sustainability concerns
- 04MINORLack of financial transparency (no avg revenue, no avg net income) prevents ROI validation
- 05MINOR10-year term with $39K upfront fee on small unit count suggests franchisor revenue dependent on franchisees rather than brand strength
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 3 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 15 days |
| Mandatory arbitration | No |
| Arbitration location | Dane County, Wisconsin |
| Jury trial waiver | No |
| Governing law | WI |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 80 hrs
- On-the-job training
- 80 hrs
- Training location
- Orange Shoe Pewaukee Studio / franchisor corporate headquarters
- Ongoing training
- Required
- Time to open
- 12 mo
- From signing to launch
- Site selection
- franchisee with franchisor consulting and approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- MindBody
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: MindBody
Item 20 · call current owners
Franchisee Contacts
13 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Orange Shoe · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Orange Shoe franchise?
The total investment to open a Orange Shoe franchise ranges from $99K – $325K, with an initial franchise fee of $39K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Orange Shoe franchise owners earn?
Orange Shoe does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Orange Shoe FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Orange Shoe FDD and qualifies whose outlets they describe.
What is Orange Shoe's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Orange Shoe (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Orange Shoe franchise locations are there?
As of their most recent FDD filing, Orange Shoe has 11 total units in the United States, including 11 franchised units and 0 company-owned units.
Is Orange Shoe a good franchise to buy?
FranchiseVerdict rates Orange Shoe as a B-grade franchise with a verdict score of 50 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Orange Shoe, you can request corrections or provide updated information.
Other Health & Fitness franchises
Compare similar franchise opportunities in the Health & Fitness category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.