Orange ShoeFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Orange Shoe franchise requires a total initial investment of $99K – $325K, including a $39K franchise fee and an ongoing 6.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: C. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $99K – $325K
- 17th pct Health & Fitn…
- Avg gross sales
- N/A
- 59th pct Health & Fitn…
- Royalty
- 6.0%
- 8th pct Health & Fitn…
- Units
- 11
- 39th pct Health & Fitn…
- SBA default
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $99K – $325K including a $39K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict C (Average) with a risk score of 65/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Financial Achievements Corporation
- Parent company
- None
- CEO title
- President, Director
- Katie Michel
- Incorporated in
- WI
- HQ
- 1450 Capitol Dr Unit C, Pewaukee, WI 53072
- Auditor
- Chortek LLP
- Audited financials
- Franchisor revenue
- $279K
- vs $294K prior year
- ⚠ Going-concern note
- Disclosed in FDD 2024
- Status as of 2024; may have been resolved in a later filing we don't yet have.
Overview
About
Orange Shoe franchisees operate retail or service-based locations (specific category not detailed in provided data). Day-to-day activities likely involve customer-facing operations, inventory management, and local marketing while remitting 6.0% of gross revenues as royalties. Limited unit count and undisclosed business model make operational specifics unclear.
- CEO
- Katie Michel
- Headquarters
- WI
- Founded
- 2013
- FDD year
- 2024
- States available
- 2
FDD Item 7 · 2024 filing · 18 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $39K | $39K | |
| Lease, Utility & Security Deposits | $0 | $9K | |
| Leasehold Improvements | $0 | $125K | |
| Signage | $2K | $9K | |
| Fitness Equipment | $5K | $45K | |
| Electronic Equipment and Software | $6K | $8K | |
| Branded Apparel and Productsnot refundable | $2K | $5K | |
| Furniture & Fixtures | $4K | $6K | |
| Office Supplies & Misc. | $3K | $4K | |
| Business Licenses & Permits | $100 | $500 | |
| Professional Fees | $500 | $4K | |
| Insurance | $2K | $3K | |
| Initial Training | $3K | $4K | |
| Grand Opening Marketing | $3K | $6K | |
| Additional Funds/Working Capital (3 months) | $30K | $60K | |
| Development Fee (Area Development - 2 Units)not refundable | $58K | $58K | |
| Initial Franchise Fee (Area Development - 2 Units)not refundable | $69K | $69K | |
| Other Item 7 Table Charges (Area Development - 2 Units) | $115K | $562K | |
| Total initial investment | $341K | $1.0M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $99K – $325K
- Better than avg vs category
- Liquid capital req'd
- $30K – $60K
- Near category avg vs category
- Franchise fee
- $39K – $39K
- Better than avg vs category
- Royalty
- 6.0%
- Gross Revenues · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $355 |
| Transfer fee | $10K |
| Renewal fee | $39K |
| Total fee load | 8.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Health & Fitness averages
How Orange Shoe Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 11
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- +0.0%
- Net unit change last year
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 1
- Franchisor's next-year forecast
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 6 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 6
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Orange Shoe presents a CAUTION-level risk profile: a micro-franchise with only 11 units, complete financial opacity, and no performance benchmarks to validate the $98.6K–$325K investment required.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Chortek LLP⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 65 / 100 rating
- 01MEDNo Item 19 (Average Unit Volume) disclosed — inability to assess return on $98.6K–$325K investment
- 02MINOROnly 11 units system-wide indicates minimal scale and unproven business model replicability
- 03MINORWide investment range ($226.4K spread) suggests inconsistent unit economics or undefined support
- 04MEDNo disclosed growth trajectory for 11-unit system raises sustainability concerns
- 05MINORLack of financial transparency (no avg revenue, no avg net income) prevents ROI validation
- 06MINOR10-year term with $39K upfront fee on small unit count suggests franchisor revenue dependent on franchisees rather than brand strength
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 3 |
| Territory type | Defined area |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 15 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Wisconsin |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 80 hrs
- On-the-job training
- 80 hrs
- Training location
- On-site and franchisor location
- POS system
- MindBody
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: MindBody
Item 20 · call current owners
Franchisee Contacts
26 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Orange Shoe · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Orange Shoe franchise?
The total investment to open a Orange Shoe franchise ranges from $99K – $325K, with an initial franchise fee of $39K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Orange Shoe franchise owners earn?
Orange Shoe does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Orange Shoe's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Orange Shoe (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Orange Shoe franchise locations are there?
As of their most recent FDD filing, Orange Shoe has 11 total units in the United States, including 11 franchised units and 0 company-owned units.
Is Orange Shoe a good franchise to buy?
FranchiseVerdict rates Orange Shoe as a C-grade franchise with a risk score of 65 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.