FranchiseVerdict
Orange Shoe logo
FV-01840·MODERATEExcellent81

Orange Shoe

Health & FitnessFranchising since 2020Website
Investment
$99K – $325K
18th pct Health & Fitn…
Avg revenue
58th pct Health & Fitn…
Royalty
6.0%
9th pct Health & Fitn…
Units
11
39th pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $99K – $325K including a $39K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Financial Achievements Corporation
Parent company
None
Incorporated in
Wisconsin
HQ
1450 Capitol Dr Unit C, Pewaukee, WI 53072
Auditor
Chortek LLP
Audited financials
Franchisor revenue
$279K
vs $294K prior year
⚠ Going-concern note
Disclosed in FDD 2024
Status as of 2024; may have been resolved in a later filing we don't yet have.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Orange Shoe unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $99K–$325K
Working capital
$
FDD reports $30K–$60K

Unlevered ROIC · per unit

88%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$225K
EBITDA margin
30.0%
Total invested
$257K
Payback
14 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Orange Shoe franchisees operate retail or service-based locations (specific category not detailed in provided data). Day-to-day activities likely involve customer-facing operations, inventory management, and local marketing while remitting 6.0% of gross revenues as royalties. Limited unit count and undisclosed business model make operational specifics unclear.

CEO
Katie Michel
Founded
2013
FDD year
2024
States available
2

Item 7 · what it costs

The Vitals

Total investment
$99K – $325K
All-in to open one unit
Liquid capital
$30K – $60K
Cash you must have on hand
Franchise fee
$39K
Royalty
6.0%
Gross Revenues · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
11
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2022
11±0
Franchised units
2023
11
Franchised units
2024
11
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
6
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Orange Shoe presents a CAUTION-level risk profile: a micro-franchise with only 11 units, complete financial opacity, and no performance benchmarks to validate the $98.6K–$325K investment required.

Score breakdown · what drove the 65 / 100 rating

  1. 01MEDNo Item 19 (Average Unit Volume) disclosed — inability to assess return on $98.6K–$325K investment
  2. 02MINOROnly 11 units system-wide indicates minimal scale and unproven business model replicability
  3. 03MINORWide investment range ($226.4K spread) suggests inconsistent unit economics or undefined support
  4. 04MEDNo disclosed growth trajectory for 11-unit system raises sustainability concerns
  5. 05MINORLack of financial transparency (no avg revenue, no avg net income) prevents ROI validation
  6. 06MINOR10-year term with $39K upfront fee on small unit count suggests franchisor revenue dependent on franchisees rather than brand strength

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Defined area
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Wisconsin

Item 11

Training & Operations

Classroom training
80 hrs
On-the-job training
80 hrs
POS system
MindBody
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

26 numbers

Locked
(214) 403-••••
TX
(608) 467-••••
WI
(317) 232-••••
IN

One-time purchase · CSV download · Validation questions included

FDD download

Orange Shoe · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above