Strive 11 Fitness Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Strive 11 Fitness is a fitness franchise offering group training classes and personal training. Franchisees run the gyms, managing coaches, class scheduling, and memberships.
FranchiseVerdict summary · 2026
A Strive 11 Fitness franchise requires a total initial investment of $151K – $250K, including a $35K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $151K – $250K
- 24th pct Health & Fitn…
- Avg gross sales
- N/A
- Company-owned onlyn=1
- Royalty
- 6.0%
- 10th pct Health & Fitn…
- Units
- 1
- 3rd pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $151K – $250K including a $35K franchise fee, 6.0% ongoing royalty.
- RETURNSItem 19 reports Affiliate Location Revenue rather than annual gross sales, so unit revenue is not directly comparable.
- RISKVerdict D (Below average), verdict score 36/100 (higher is better).
- DATAItem 19 reports Affiliate Location Revenue rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Strive 11 International, Inc.
- CEO title
- President and Chief Executive Officer
- Devan Gonzalez
- Incorporated in
- California
- HQ
- 19203 Ventura Blvd., Tarzana, CA 91356
- Auditor
- Muhammad Zubairy, CPA PC
- Audited financials
Affiliated brands
- will not participate in the franchising operations
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Devan Gonzalez
- Headquarters
- CA
- Founded
- 2023
- FDD year
- 2025
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 65% below the typical health & fitness franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $35K | $35K | |
| Franchise Location - Rent/Security Deposit | $8K | $20K | |
| Leasehold Improvements | $30K | $70K | |
| Architectural and/or Engineering Fees | $5K | $10K | |
| Fixtures, Furniture and Furnishings & Decor | $4K | $8K | |
| Equipment (Office & Gym), TVS and Computers and MyZone Heart Rate System | $10K | $18K | |
| Flooring | $10K | $15K | |
| Uniforms, Inventory & Supplies | $5K | $10K | |
| Signage (Interior / Exterior) | $5K | $10K | |
| Utility Deposits, Licenses, Permits and Alarm System Set-up Fees | $3K | $5K | |
| Legal, Accounting, and Insurance | $3K | $5K | |
| P.O.S. System & Installation, Initial Software Costs, Security & Cameras | $500 | $1K | |
| Opening Advertising | $2K | $4K | |
| Franchisee / Certification Training | $2K | $4K | |
| Additional Funds - Initial 3 Months | $28K | $35K | |
| Total initial investment | $151K | $250K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $151K – $250K
- Top 40% of category vs category
- Liquid capital req'd
- $28K – $35K
- Middle of category vs category
- Franchise fee
- $35K – $35K
- Top 40% of category vs category
- Royalty
- 6.0%
- Gross Revenue · typical 6–8%
- Ad fund
- $400 per month
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Training fee | $3K |
| Transfer fee | $13K |
| Renewal fee | $5K |
| Inventory (initial) | $5K – $10K |
| Total fee load | 6.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Strive 11 Fitness did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Strive 11 Fitness unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
94%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Company-owned outlets only - not franchisee performance
Based on a single reporting unit - not a system average
- Item 19 type
- Affiliate Location Revenue
- Sample size
- 1
- vs category median 12 · small
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 0 / 10
- vs category median 4 / 10 · below
Compared against 173 Health & Fitness brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.0% — below the Health & Fitness average of 8.4%.
Disclosure
Item 19 reports Affiliate Location Revenue rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness averages
How Strive 11 Fitness Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Startup franchisor (began franchising 2023) with just 1 unit (0 franchised), negligible revenue of $1,057, a net loss of -$26,938, and very thin net worth of $14,397. No litigation, bankruptcy, or going-concern note. Losses reflect early-stage status rather than distress; scored around 42 for limited history and weak financials.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $67,500
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Muhammad Zubairy, CPA PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 36 / 100 verdict
- 01MINOREarly-stage franchisor (2023), 0 franchised units, 1 total
- 02MINORNegligible revenue $1,057; net loss -$26,938; net worth $14,397
- 03HIGHNo litigation, bankruptcy, or going-concern note
- 04MEDAudited, Item 19 disclosed
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Radius/Population |
| Protected territory | Yes |
| Territory population | 125,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Governing law | California |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 20 hrs
- On-the-job training
- 60 hrs
- Training location
- On-site and corporate
- Site selection
- franchisee
- POS system
- ClubReady
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: ClubReady
Item 20 · call current owners
Franchisee Contacts
2 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Strive 11 Fitness · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Strive 11 Fitness franchise?
The total investment to open a Strive 11 Fitness franchise ranges from $151K – $250K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Strive 11 Fitness franchise owners earn?
Strive 11 Fitness does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Strive 11 Fitness FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Strive 11 Fitness FDD and qualifies whose outlets they describe.
What is Strive 11 Fitness's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Strive 11 Fitness (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Strive 11 Fitness franchise locations are there?
As of their most recent FDD filing, Strive 11 Fitness has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is Strive 11 Fitness a good franchise to buy?
FranchiseVerdict rates Strive 11 Fitness as a D-grade franchise with a verdict score of 36 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.