Strive 11 FitnessFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Strive 11 Fitness franchise requires a total initial investment of $151K – $250K, including a $35K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $151K – $250K
- 26th pct Health & Fitn…
- Avg gross sales
- N/A
- 59th pct Health & Fitn…
- Royalty
- 6.0%
- 8th pct Health & Fitn…
- Units
- 1
- 2nd pct Health & Fitn…
- SBA default
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $151K – $250K including a $35K franchise fee, 6.0% ongoing royalty.
- Item 19 discloses "Affiliate Location Revenue" rather than annual gross sales, so unit revenue is not directly comparable.
- Verdict A (Top Quintile) with a risk score of 37/100.
- Item 19 reports "Affiliate Location Revenue" instead of annual gross sales. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Strive 11 International, Inc.
- Incorporated in
- CA
- HQ
- 19203 Ventura Blvd. Tarzana, CA 91356
- Auditor
- Muhammad Zubairy, CPA PC
- Audited financials
Affiliated brands
- will not participate in the franchising operations
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate fitness facilities offering group training classes, personal training, and wellness programming under the Strive 11 brand. Day-to-day operations include class scheduling, instructor management, member retention, facility maintenance, and sales/marketing to drive membership revenue. Revenue is primarily membership fees and ancillary services (personal training, nutrition, retail).
- CEO
- Devan Gonzalez
- Headquarters
- CA
- Founded
- 2023
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing · 15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $35K | $35K | |
| Franchise Location - Rent/Security Deposit | $8K | $20K | |
| Leasehold Improvements | $30K | $70K | |
| Architectural and/or Engineering Fees | $5K | $10K | |
| Fixtures, Furniture and Furnishings & Decor | $4K | $8K | |
| Equipment (Office & Gym), TVS and Computers and MyZone Heart Rate System | $10K | $18K | |
| Flooring | $10K | $15K | |
| Uniforms, Inventory & Supplies | $5K | $10K | |
| Signage (Interior / Exterior) | $5K | $10K | |
| Utility Deposits, Licenses, Permits and Alarm System Set-up Fees | $3K | $5K | |
| Legal, Accounting, and Insurance | $3K | $5K | |
| P.O.S. System & Installation, Initial Software Costs, Security & Cameras | $500 | $1K | |
| Opening Advertising | $2K | $4K | |
| Franchisee / Certification Training | $2K | $4K | |
| Additional Funds - Initial 3 Months | $28K | $35K | |
| Total initial investment | $151K | $250K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $151K – $250K
- Better than avg vs category
- Liquid capital req'd
- $28K – $35K
- Near category avg vs category
- Franchise fee
- $35K – $35K
- Better than avg vs category
- Royalty
- 6.0%
- Gross Revenue · typical 6–8%
- Ad fund
- $400 per month
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Training fee | $3K |
| Transfer fee | $13K |
| Renewal fee | $5K |
| Inventory (initial) | $5K – $10K |
| Total fee load | 6.0% of rev |
Financial Performance
This brand's FDD disclosed "Affiliate Location Revenue" in Item 19 rather than annual gross sales. This metric cannot be directly compared across brands, so we omit it from rankings.
vs Health & Fitness averages
How Strive 11 Fitness Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 6 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- California
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Strive 11 Fitness presents HIGH RISK due to a single-unit system, missing financial disclosures, false going concern status, and inability to validate promised returns on a substantial capital investment.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $67,500
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Muhammad Zubairy, CPA PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 37 / 100 rating
- 01MINOROnly 1 unit in system with unknown growth trajectory — suggests either brand-new concept or failed expansion
- 02MEDNo Item 19 financial disclosure (Avg Revenue and Net Income not disclosed) — impossible to validate ROI on $150.5K–$250K investment
- 03HIGH'Going Concern' status is FALSE — indicates franchisor may have financial instability or viability concerns
- 04MED6% weekly royalty on undisclosed revenue base creates uncertainty about actual profit margins
- 05MINORSingle location makes territory protection claim unverifiable and raises questions about scalability
- 06MINORHigh initial investment ($35K franchise fee + $115.5K–$215K build-out) with no comparable unit performance data
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Radius/Population |
| Protected territory | Yes |
| Territory population | 125,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Governing law | California |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 20 hrs
- On-the-job training
- 60 hrs
- Training location
- On-site and corporate
- Site selection
- franchisee
- POS system
- ClubReady
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: ClubReady
Item 20 · call current owners
Franchisee Contacts
14 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Strive 11 Fitness · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Strive 11 Fitness franchise?
The total investment to open a Strive 11 Fitness franchise ranges from $151K – $250K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Strive 11 Fitness franchise owners earn?
Strive 11 Fitness does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Strive 11 Fitness's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Strive 11 Fitness (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Strive 11 Fitness franchise locations are there?
As of their most recent FDD filing, Strive 11 Fitness has 1 total units in the United States, including 1 franchised units and 1 company-owned units.
Is Strive 11 Fitness a good franchise to buy?
FranchiseVerdict rates Strive 11 Fitness as a A-grade franchise with a risk score of 37 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.