FranchiseVerdict
Strive 11 Fitness logo
FV-02472·CAUTIONExcellent81

Strive 11 Fitness

Health & FitnessFranchising since 2023Website
Investment
$151K – $250K
25th pct Health & Fitn…
Avg revenue
58th pct Health & Fitn…
Royalty
6.0%
9th pct Health & Fitn…
Units
1
2nd pct Health & Fitn…
SBA default

Bottom line

  • Total investment $151K – $250K including a $35K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 72/100.
  • Emerging franchise — only 3 years of franchising with 1 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Strive 11 International, Inc.
Incorporated in
California
HQ
19203 Ventura Blvd. Tarzana, CA 91356
Auditor
Muhammad Zubairy, CPA PC
Audited financials

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Strive 11 Fitness unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $151K–$250K
Working capital
$
FDD reports $28K–$35K

Unlevered ROIC · per unit

94%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$218K
EBITDA margin
29.0%
Total invested
$232K
Payback
13 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate fitness facilities offering group training classes, personal training, and wellness programming under the Strive 11 brand. Day-to-day operations include class scheduling, instructor management, member retention, facility maintenance, and sales/marketing to drive membership revenue. Revenue is primarily membership fees and ancillary services (personal training, nutrition, retail).

CEO
Devan Gonzalez
Founded
2023
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$151K – $250K
All-in to open one unit
Liquid capital
$28K – $35K
Cash you must have on hand
Franchise fee
$35K
Royalty
6.0%
Gross Revenue · typical 6–8%
Ad fund
$400 per month
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 6 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 6 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

Strive 11 Fitness presents HIGH RISK due to a single-unit system, missing financial disclosures, false going concern status, and inability to validate promised returns on a substantial capital investment.

Score breakdown · what drove the 72 / 100 rating

  1. 01MINOROnly 1 unit in system with unknown growth trajectory — suggests either brand-new concept or failed expansion
  2. 02MEDNo Item 19 financial disclosure (Avg Revenue and Net Income not disclosed) — impossible to validate ROI on $150.5K–$250K investment
  3. 03HIGH'Going Concern' status is FALSE — indicates franchisor may have financial instability or viability concerns
  4. 04MED6% weekly royalty on undisclosed revenue base creates uncertainty about actual profit margins
  5. 05MINORSingle location makes territory protection claim unverifiable and raises questions about scalability
  6. 06MINORHigh initial investment ($35K franchise fee + $115.5K–$215K build-out) with no comparable unit performance data

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/Population
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
20 hrs
On-the-job training
60 hrs
POS system
ClubReady
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

14 numbers

Locked
(608) 261-••••
NY
(804) 371-••••
NY
(808) 586-••••
HI

One-time purchase · CSV download · Validation questions included

FDD download

Strive 11 Fitness · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above