Strive 11 Fitness Franchise Cost, Revenue & Review 2026
- Investment
- $151K – $250K
- Disclosed sales
- partial, no system average
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Strive 11 Fitness is a fitness franchise offering group training classes and personal training. Franchisees run the gyms, managing coaches, class scheduling, and memberships.
FranchiseVerdict summary · 2026
A Strive 11 Fitness franchise requires a total initial investment of $151K – $250K, including a $35K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 4 headline figures on this page cite a page of the filing.
Overview
- Investment
- $151K – $250K
- 25th pct Health & Fitn…
- Avg gross sales
- N/A
- Company-owned onlyn=1
- Royalty
- 6.0%
- 13th pct Health & Fitn…
- Units
- 1
- 2nd pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $151K – $250K including a $35K franchise fee, 6.0% ongoing royalty.
- RETURNSItem 19 does not yield a per-outlet annual revenue figure we can compare across brands.
- RISKVerdict D (Below average), verdict score 36/100 (higher is better).
- GROWTHNegative, pipeline stalled: 1 agreements signed but not yet open against 1 open outlets (Item 20).
- DATAItem 19 does not yield a per-outlet annual revenue figure we can compare across brands. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Strive 11 International, Inc.
- CEO title
- President and Chief Executive Officer
- Devan Gonzalez
- Incorporated in
- California
- HQ
- 19203 Ventura Blvd., Tarzana, CA 91356
- Auditor
- Muhammad Zubairy, CPA PC
- Audited financials
Affiliated brands
- will not participate in the franchising operations
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Devan Gonzalez
- Headquarters
- CA
- Founded
- 2023
- FDD year
- 2025
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 49% below the typical health & fitness franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $35K | $35K | |
| Franchise Location - Rent/Security Deposit | $8K | $20K | |
| Leasehold Improvements | $30K | $70K | |
| Architectural and/or Engineering Fees | $5K | $10K | |
| Fixtures, Furniture and Furnishings & Decor | $4K | $8K | |
| Equipment (Office & Gym), TVS and Computers and MyZone Heart Rate System | $10K | $18K | |
| Flooring | $10K | $15K | |
| Uniforms, Inventory & Supplies | $5K | $10K | |
| Signage (Interior / Exterior) | $5K | $10K | |
| Utility Deposits, Licenses, Permits and Alarm System Set-up Fees | $3K | $5K | |
| Legal, Accounting, and Insurance | $3K | $5K | |
| P.O.S. System & Installation, Initial Software Costs, Security & Cameras | $500 | $1K | |
| Opening Advertising | $2K | $4K | |
| Franchisee / Certification Training | $2K | $4K | |
| Additional Funds - Initial 3 Months | $28K | $35K | |
| Total initial investment | $151K | $250K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $151K – $250K
- Top 40% of category vs category
- Liquid capital req'd
- $28K – $35K
- Middle of category vs category
- Franchise fee
- $35K – $35K
- Top 40% of category vs category
- Royalty
- 6.0%
- typical 6–8%
- Ad fund
- $400 per month
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Technology fee | $400 |
| Training fee | $3K |
| Transfer fee | $13K |
| Renewal fee | $5K |
| Inventory (initial) | $5K – $10K |
| Total fee load | 6.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Strive 11 Fitness is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Strive 11 Fitness unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Company-owned outlets only - not franchisee performance
Based on a single reporting unit - not a system average
- Item 19 type
- Affiliate Location Revenue
- Sample size
- 1
- vs category median 11 · small
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
Compared against 173 Health & Fitness brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.0% — below the Health & Fitness median of 9.0%.
Disclosure
Item 19 does not yield a per-outlet annual revenue figure we can compare across brands.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness medians
How Strive 11 Fitness Compares
Category median of published Health & Fitness brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- N/A
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 1
- 1.00 per open outlet · Item 20 Table 5
- Projected new
- 2
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Startup franchisor (began franchising 2023) with just 1 unit (0 franchised), negligible revenue of $1,057, a net loss of -$26,938, and very thin net worth of $14,397. No litigation, bankruptcy, or going-concern note. Losses reflect early-stage status rather than distress; scored around 42 for limited history and weak financials.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Muhammad Zubairy, CPA PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 36 / 100 verdict
- 01MINOREarly-stage franchisor (2023), 0 franchised units, 1 total
- 02MINORNegligible revenue $1,057; net loss -$26,938; net worth $14,397
- 03HIGHNo litigation, bankruptcy, or going-concern note
- 04MEDAudited, Item 19 disclosed
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 6 mi |
| Territory population | 125,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 60 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Tarzana, CA (franchisor's headquarters); mediation/arbitration in California |
| Governing law | California |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed.
Items 10, 11
Training & Operations
- Classroom training
- 20 hrs
- On-the-job training
- 60 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
- POS system
- ClubReady
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: ClubReady
Item 20 · call current owners
Franchisee Contacts
2 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Strive 11 Fitness franchise?
The total investment to open a Strive 11 Fitness franchise ranges from $151K – $250K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Strive 11 Fitness franchise owners earn?
Item 19 of the Strive 11 Fitness FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Strive 11 Fitness?
Strive 11 Fitness is franchised by Strive 11 International, Inc.. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Strive 11 Fitness FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Strive 11 Fitness FDD and qualifies whose outlets they describe.
What is Strive 11 Fitness's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Strive 11 Fitness (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Strive 11 Fitness franchise locations are there?
As of their most recent FDD filing, Strive 11 Fitness has 1 total units in the United States.
Is Strive 11 Fitness a good franchise to buy?
FranchiseVerdict rates Strive 11 Fitness as a D-grade franchise with a verdict score of 36 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Strive 11 Fitness, you can request corrections or provide updated information.
Other Health & Fitness franchises
Compare similar franchise opportunities in the Health & Fitness category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.