Oggi’s Pizza & Brewing CompanyFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Oggi’s Pizza & Brewing Company franchise requires a total initial investment of $479K – $2.0M, including a $50K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $2.4M[2]. Verdict grade: C. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $479K – $2.0M
- 80th pct Service Resta…
- Avg gross sales
- $2.4M
- 55th pct Service Resta…
- Royalty
- 5.0%
- 13th pct Service Resta…
- Units
- 16
- 43rd pct Service Resta…
- SBA default
- 25.0%
- system-wide median varies by category
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchising since 1995. Systems this mature have refined operations and brand recognition.
Franchised units fell from 15 to 14 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $479K – $2.0M including a $50K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $2.4M/year (median $2.5M).
- Verdict C (Average) with a risk score of 65/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Oggi’s Pizza & Brewing Company
- Ultimate parent
- Owned by George Hadjis, Dora Hadjis, and John Hadjis
- CEO title
- President and Chief Executive Officer
- Estella Ferrera
- CEO experience
- 13 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- CA
- HQ
- 1245 Puerta Del Sol, San Clemente, California 92673
- Auditor
- Porter & Hunt, LLP
- Audited financials
- Franchisor revenue
- $4.5M
- vs $4.2M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
Franchisees operate casual dining restaurants featuring wood-fired pizzas, craft beers, and Italian-American cuisine. Day-to-day operations include managing kitchen and bar staff, maintaining pizza ovens, coordinating inventory and suppliers, serving customers in full-service dining environments, and driving local marketing to compete in competitive casual dining markets.
- CEO
- Estella Ferrera
- Headquarters
- CA
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing · 27 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (Full-Service) | $50K | $50K | |
| Your Training Expenses (Full-Service) | $13K | $32K | |
| Your Employee Training Expenses (Full-Service) | $33K | $44K | |
| Real Estate / Leasehold Improvements (Full-Service) | $340K | $920K | |
| Furniture, Fixtures, Equipment, Point of Sale System (Full-Service) | $365K | $500K | |
| Delivery Vehicle (Optional) (Full-Service) | $0 | $30K | |
| Insurance Premiums (First Year) (Full-Service) | $10K | $20K | |
| Licenses, Permits & Lease Deposits (Full-Service) | $25K | $100K | |
| Grand Opening Advertising (First 3 Months) (Full-Service) | $10K | $30K | |
| Smallwares/Plateware (Full-Service) | $20K | $30K | |
| Opening Inventory (Full-Service) | $15K | $40K | |
| Miscellaneous Opening Costs (Full-Service) | $40K | $50K | |
| Contingency (Full-Service) | $0 | $65K | |
| Additional Funds (First 3 Months) (Full-Service) | $50K | $75K | |
| Initial Fee (Oggi's Express) | $30K | $30K | |
| Your Training Expenses (Oggi's Express) | $2K | $15K | |
| Your Employee Training Expenses (Oggi's Express) | $18K | $24K | |
| Real Estate / Leasehold Improvements (Oggi's Express) | $175K | $440K | |
| Furniture, Fixtures, Signs/Signage, Kitchen Equipment, POS (Oggi's Express) | $210K | $390K | |
| Insurance Premiums (First Year) (Oggi's Express) | $8K | $12K | |
| Total initial investment | $1.4M | $3.1M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$358K
15.0% margin
Unlevered ROIC
28%
EBITDA / total invested capital
Payback
3.6 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $479K – $2.0M
- Below avg, review vs category
- Liquid capital req'd
- $8K – $75K
- Better than avg vs category
- Franchise fee
- $30K – $50K
- Below avg, review vs category
- Royalty
- 5.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Training fee | $1K |
| Transfer fee | $25K |
| Renewal fee | $0 |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $2.4M
- Per unit, per year
- Median gross sales
- $2.5M
- Item 19 type
- Average, Median, and Range
- Sample size
- 13 units
- vs category median 28 · small
- Range (low → high)
- $1.5M→$3.3M
- Cohort dispersion (min → max)
- Transparency
- 7 / 5
- vs category median 4 / 5 · above
Compared against 453 Quick-Service Restaurants brands
vs Quick-Service Restaurants averages
How Oggi’s Pizza & Brewing Company Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 16
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 81%
- vs corporate-owned
- Net growth (yr3)
- -6.7%
- Net unit change last year
- 3-yr CAGR
- -6.7%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 1
- Franchisor's next-year forecast
- Continuity rate
- 86.7%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 3 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 9 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 9
- Loan volume
- $6.9M
- Median loan
- $811K
- 50th percentile
- Charge-off rate
- 25.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 75.0%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 7
- Defaults
- 2
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Oggi's presents elevated risk due to contracting unit count, missing profitability data, and franchisor concerns despite reasonable royalty rate and protected territory.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Porter & Hunt, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 65 / 100 rating
- 01MEDSystem contracting significantly: -6.7% YoY unit decline (16 units) indicates shrinking franchise network and potential model challenges
- 02MINORNo net income disclosure in Item 19: Inability to assess actual profitability despite $2.39M avg revenue; high investment ($479K-$1.99M) with unknown returns
- 03MINORWide investment range ($1.5M spread) suggests high variability in startup costs and unclear path to profitability across locations
- 04HIGHNo going concern statement: Absence of franchisor's affirmation raises questions about system stability and long-term viability
- 05MEDDeclining unit count with 20-year term lock-in: Franchisees in shrinking system face limited exit options and potential support deterioration
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius |
| Protected territory | Yes |
| Territory radius | 2 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Mandatory arbitration | Yes |
| Governing law | California |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 13 hrs
- On-the-job training
- 137 hrs
- Ongoing training
- Required
- POS system
- Toast and CBS NorthStar
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Toast and CBS NorthStar
Item 20 · call current owners
Franchisee Contacts
16 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Oggi’s Pizza & Brewing Company · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Oggi’s Pizza & Brewing Company franchise?
The total investment to open a Oggi’s Pizza & Brewing Company franchise ranges from $479K – $2.0M, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Oggi’s Pizza & Brewing Company franchise owners earn?
According to Item 19 of the Oggi’s Pizza & Brewing Company FDD, the average gross sales per unit is $2.4M. The median is $2.5M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Oggi’s Pizza & Brewing Company's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Oggi’s Pizza & Brewing Company (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Oggi’s Pizza & Brewing Company franchise locations are there?
As of their most recent FDD filing, Oggi’s Pizza & Brewing Company has 16 total units in the United States, including 15 franchised units and 3 company-owned units.
Is Oggi’s Pizza & Brewing Company a good franchise to buy?
FranchiseVerdict rates Oggi’s Pizza & Brewing Company as a C-grade franchise with a risk score of 65 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.