FranchiseVerdict
Terrace Up logo
FV-02583·MODERATEExcellent86

Terrace Up

Home Services - Lawn & LandscapingFranchising since 2023Website
Investment
$186K – $356K
88th pct Lawn & Landsc…
Avg revenue
$2.2M
58th pct Lawn & Landsc…
Royalty
6.0%
13th pct Lawn & Landsc…
Units
1
0th pct Lawn & Landsc…
SBA default

Bottom line

  • Total investment $186K – $356K including a $60K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $2.2M/year. Estimated payback in 0.5 years.
  • Rated MODERATE with a risk score of 60/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Terrace Up Franchising Inc.
Incorporated in
New Jersey
HQ
1 Gatehall Drive, Suite 300, Parsippany, New Jersey 07054
Auditor
Metwally CPA PLLC
Audited financials
Franchisor revenue
$0
vs $0 prior year
⚠ Going-concern note
Disclosed in FDD 2026
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Terrace Up unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,159,905
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $186K–$356K
Working capital
$
FDD reports $68K–$171K

Unlevered ROIC · per unit

69%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$270K
EBITDA margin
12.5%
Total invested
$391K
Payback
17 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Terrace Up units return on equity?

Edit assumptions

Equity IRR · 5-yr

41.0%

5.57× MOIC

Year-1 DSCR

2.09×

EBITDA ÷ debt service

Equity required

$3.3M

on $11.9M purchase

Total debt

$8.6M

SBA $5.0M + senior + seller note

SBA 7(a) request ($5.9M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Terrace Up franchisees operate a restaurant/hospitality venue with an outdoor terrace or elevated dining concept, managing daily food/beverage service, staff, inventory, and customer experience. Revenue modeling suggests full-service restaurant operations with estimated $2.16M in gross annual sales at maturity.

CEO
Kris Goodrich
Founded
2023
FDD year
2026
States available
1

Item 7 · what it costs

The Vitals

Total investment
$186K – $356K
All-in to open one unit
Liquid capital
$68K – $171K
Cash you must have on hand
Franchise fee
$60K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
0.5%
typical 3–5%
Total fee load
6.5%
vs 9–13% typical
Payback period
0.5 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$2.2M
Per unit, per year
Median gross sales
Item 19 type
Company Owned Outlet
Sample size
1 units
vs category median 12 · small
Transparency
9 / 5
vs category median 6 / 5 · above
Revenue rank58th
vs Home Services - Lawn & Landscaping peers
Investment cost rank88th
Lower investment ranks lower (better)
Royalty rate rank13th
Lower royalty = lower percentile (better)
Unit count rank0th
vs Home Services - Lawn & Landscaping peers
Risk score rank71th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
0%
vs corporate-owned
2024
0±0
Franchised units
2025
0
Franchised units
2026
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 1 state reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

1

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

60
Risk · 0-100
MODERATE60 / 100

Terrace Up presents caution-level risk: a single-unit franchise system with unproven scalability, unprotected territory, and financial claims unsupported by multi-unit franchisee data.

Score breakdown · what drove the 60 / 100 rating

  1. 01MINOROnly 1 unit in system with unknown growth trajectory—insufficient data to validate model scalability or franchisee success rates
  2. 02MINORNo protected territory creates direct competition risk and limits franchisee exclusivity
  3. 03MINORHigh initial investment range ($186K-$356K) relative to single-unit validation and early-stage system maturity
  4. 04MINORSignificant gap between average net income ($562K) and typical franchisee experience unclear—may reflect outlier performance
  5. 05MINOR7-year term is relatively short for franchise relationship and capital recovery timeline
  6. 06MINORNo Item 19 financial performance representations provided to independent franchisees

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Qualified Buildings
Protected territory
No
Initial term
7 years
Renewal term
7 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
19 hrs
On-the-job training
21 hrs
POS system
Buildertrend, QuickBooks Online, and Google Workspace
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

4 numbers

Locked
(214) 200-••••
UT
(701) 328-••••
NY
(360) 902-••••
UT

One-time purchase · CSV download · Validation questions included

FDD download

Terrace Up · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above