Terrace Up Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Terrace Up is a home services franchise specializing in rooftop and terrace landscape construction for builders, designers, and owners. Franchisees run local operations, managing design, installation crews, and projects.
FranchiseVerdict summary · 2026
A Terrace Up franchise requires a total initial investment of $186K – $356K, including a $60K franchise fee and an ongoing 6.0% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $186K – $356K
- 75th pct Home Services
- Avg gross sales
- N/A
- Company-owned only1 outlet
- Royalty
- 6.0%
- 15th pct Home Services
- Units
- 1
- 2nd pct Home Services
- SBA charge-off
- N/A
Quick verdict · Home Services · color = vs category peers
Green = favorable by >10% vs Home Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $186K – $356K including a $60K franchise fee, 6.0% ongoing royalty.
- RETURNSItem 19 disclosed $2.2M from 1 company-owned outlet — the only unit in the system. This reflects franchisor operations, not franchisee performance.
- RISKVerdict C (Average), verdict score 43/100 (higher is better).
- FLAGAuditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Terrace Up Franchising Inc.
- Parent company
- VIP Global Holdings, Inc.
- CEO title
- Co-Founder and Chief Executive Officer
- Kris Goodrich
- Incorporated in
- New Jersey
- HQ
- 1 Gatehall Drive, Suite 300, Parsippany, New Jersey 07054
- Auditor
- Metwally CPA PLLC
- Audited financials
- Franchisor revenue
- $0
- vs $0 prior year
- ⚠ Going-concern note
- Disclosed in FDD 2026
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Affiliated brands
- operates a business similar to the Terrace Up Business in Cedar Knolls
- Pando Landscapes
- maintains a pr
- VIP Global Holdings
- also supports Terrace Up Franchising
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Kris Goodrich
- Headquarters
- NJ
- Founded
- 2023
- FDD year
- 2026
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 20% above the typical home services franchise.
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown18 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $60K | $60K | |
| Construction and Leasehold Improvements | $0 | $6K | |
| Storage Unit | $0 | $2K | |
| Lease Deposits - Three Months | $0 | $4K | |
| Utility Deposits | $0 | $200 | |
| Furniture and Fixtures | $0 | $2K | |
| Equipment | $15K | $28K | |
| Signage | $0 | $500 | |
| Initial Inventory | $700 | $900 | |
| Computer, Software, and Business Management System | $4K | $7K | |
| Estimating Services Fees | $7K | $10K | |
| Service Vehicle | $15K | $28K | |
| Start-Up Marketing | $10K | $15K | |
| Insurance Deposits - Three Months | $3K | $10K | |
| Travel for Initial Training | $1K | $4K | |
| Professional Fees | $3K | $7K | |
| Licenses and Permits | $500 | $2K | |
| Additional Funds - Three Months | $68K | $171K | |
| Total initial investment | $186K | $356K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $186K – $356K
- Bottom third — review vs category
- Liquid capital req'd
- $68K – $171K
- Bottom third — review vs category
- Franchise fee
- $60K – $60K
- Middle of category vs category
- Royalty
- 6.0%
- Gross Sales · typical 6–8%
- Ad fund
- 0.5%
- typical 3–5%
- Total fee load
- 6.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 0.5% of gross sales |
| Technology fee | $0 |
| Training fee | $500 |
| Transfer fee | $30K |
| Renewal fee | $12K |
| Inventory (initial) | $700 – $900 |
| Total fee load | 6.5% of rev |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Terrace Up did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Terrace Up unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
24%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Item 19 disclosed $2.2M from 1 company-owned outlet — the only unit in the system. This reflects franchisor operations, not franchisee performance.
Company-owned outlets only - not franchisee performance
Based on a single outlet - not a system average
- Item 19 type
- Company Owned Outlet
- Sample size
- 1 outlet
- vs category median 32 · small
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 8 / 10
- vs category median 4 / 10 · above
Compared against 321 Home Services brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.5% — below the Home Services average of 8.9%.
Disclosure
Item 19 reports Company Owned Outlet rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Home Services averages
How Terrace Up Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 0
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
The auditor flagged going-concern doubt (Item 21) — the single biggest risk here.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Young franchisor (2023) with a single company-owned unit and 0 franchised units. Item 19 disclosed with high avg gross sales ($2,159,905), and financials are audited. No litigation disclosed. Going-concern/distress fields not provided; primary concern is minimal system scale and limited history.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $329,500
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Metwally CPA PLLC⚠ Going-concern note flagged
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 43 / 100 verdict
- 01MINORSingle unit, 0 franchised, young system (2023)
- 02MEDItem 19 disclosed ($2,159,905 avg gross sales)
- 03MEDNo litigation disclosed; audited
- 04MEDFinancial-health fields (net worth, distress) not disclosed
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 7 years |
|---|---|
| Renewal term | 7 years |
| Allowed renewalsℹ | 1 |
| Territory type | Qualified Buildings |
| Protected territory | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | New Jersey |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 19 hrs
- On-the-job training
- 21 hrs
- Training location
- On-site and corporate
- Site selection
- franchisee
- POS system
- Buildertrend, QuickBooks Online, and Google Workspace
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Buildertrend, QuickBooks Online, and Google Workspace
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Terrace Up franchise?
The total investment to open a Terrace Up franchise ranges from $186K – $356K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Terrace Up franchise owners earn?
Terrace Up does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Terrace Up FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Terrace Up FDD and qualifies whose outlets they describe.
What is Terrace Up's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Terrace Up (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Terrace Up franchise locations are there?
As of their most recent FDD filing, Terrace Up has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is Terrace Up a good franchise to buy?
FranchiseVerdict rates Terrace Up as a C-grade franchise with a verdict score of 43 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.