FranchiseVerdict
Gong cha logo
FV-01084·MODERATEExcellent95

Gong cha

Food & Beverage - Coffee & TeaFranchising since 2023Website
Investment
$185K – $627K
17th pct Coffee & Tea
Avg revenue
$440K
4th pct Coffee & Tea
Royalty
6.0%
50th pct Coffee & Tea
Units
6
36th pct Coffee & Tea
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $185K – $627K including a $35K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $440K/year (median $401K).
  • Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 29 loans (below the industry average).
  • Emerging franchise — only 3 years of franchising with 6 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Gong cha USA Franchising, LLC
Parent company
Gong cha Americas, Inc.
Incorporated in
Delaware
HQ
200 Clarendon St., Suite #5600, Boston, Massachusetts 02116
Auditor
Citrin Cooperman & Company, LLP
Audited financials
Franchisor revenue
$2.9M
vs $4.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Gong cha unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $439,522
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $185K–$627K
Working capital
$
FDD reports $10K–$87K

Unlevered ROIC · per unit

11%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$48K
EBITDA margin
11.0%
Total invested
$454K
Payback
113 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Gong cha units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$352K

on $1.8M purchase

Total debt

$1.4M

SBA $0.9M + senior + seller note

Overview

About

Gong Cha franchisees operate bubble tea retail locations, preparing and serving specialty tea-based beverages with tapioca pearls and customizable toppings. Daily operations include inventory management, customer service, point-of-sale transactions, and beverage preparation using branded recipes and equipment. Franchisees are responsible for local marketing, staffing, and maintaining brand standards within their protected territory.

CEO
Paul Reynish
Founded
2006
FDD year
2025
States available
3

Item 7 · what it costs

The Vitals

Total investment
$185K – $627K
All-in to open one unit
Liquid capital
$10K – $87K
Cash you must have on hand
Franchise fee
$35K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$440K
Per unit, per year
Median gross sales
$401K
Item 19 type
Historic Net Sales
Sample size
203 units
vs category median 13 · large
Range (low → high)
$72K$1.1M
Cohort dispersion
Transparency
4 / 5
vs category median 2 / 5 · above
Revenue rank4th
vs Food & Beverage - Coffee & Tea peers
Investment cost rank17th
Lower investment ranks lower (better)
Royalty rate rank50th
Lower royalty = lower percentile (better)
Unit count rank36th
vs Food & Beverage - Coffee & Tea peers
Risk score rank51th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
6
Opened
4
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
67%
vs corporate-owned
2023
4+4
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 35 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 35 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
29
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

64
Risk · 0-100
MODERATE64 / 100

Gong Cha presents HIGH RISK due to a severely underdeveloped franchise system (6 units), active multi-state regulatory violations, master franchise disputes, and undisclosed profitability metrics.

Score breakdown · what drove the 64 / 100 rating

  1. 01MINOROnly 6 operating units indicates a micro-franchise system with minimal scale and unclear growth trajectory
  2. 02MINORMultiple regulatory violations across three states (CA, MD, VA) suggest systemic compliance and disclosure issues
  3. 03HIGHMaster franchise renewal dispute with court litigation and arbitration indicates franchisor-franchisee relationship deterioration and territorial instability
  4. 04MEDNet income not disclosed despite $439,522 average revenue, making true profitability assessment impossible
  5. 05MEDHigh initial investment ($184,500–$627,060) relative to system size creates significant capital risk with limited track record
  6. 06HIGHGoing Concern status is FALSE, indicating potential financial viability concerns at corporate level

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
5
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Massachusetts

Item 11

Training & Operations

Classroom training
36 hrs
On-the-job training
55 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

98 numbers

Locked
(504) 342-••••
LA
(408) 568-••••
CA
(808) 586-••••
HI

One-time purchase · CSV download · Validation questions included

FDD download

Gong cha · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above