LiftologyFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A LIFTOLOGY franchise requires a total initial investment of $166K – $365K, including a $30K franchise fee and an ongoing 7.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $166K – $365K
- 63rd pct Home Services
- Avg gross sales
- N/A
- 54th pct Home Services
- Royalty
- 7.0%
- 28th pct Home Services
- Units
- 0
- 0th pct Home Services
- SBA default
- N/A
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2025. Newer systems carry more uncertainty but may offer better territories.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $166K – $365K including a $30K franchise fee, 7.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict A (Top Quintile) with a risk score of 50/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Liftology Franchise Corporation
- Incorporated in
- UT
- HQ
- 244 W 300 N, Suite 100, Salt Lake City, Utah 84103
- Auditor
- Kezos & Dunlavy
- Audited financials
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Affiliated brands
- DJE Management Consulting
- or predecessor
Other brands the franchisor or its parent operates (Item 1).
Overview
About
LIFTOLOGY appears to be a fitness/wellness franchise (likely gym or training-focused based on name), though core services are not disclosed in available materials. Franchisees would operate a branded location, manage members/clients, deliver fitness services or programs, handle staffing and scheduling, and pay 7% royalties on gross revenue plus monthly minimums.
- CEO
- David Pazgan
- Headquarters
- UT
- Founded
- 2025
- FDD year
- 2025
- States available
- 0
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $30K | $30K |
| Working capital (3–6 mo) | $20K | $50K |
| Equipment, build-out, other | $116K | $285K |
| Total initial investment | $166K | $365K |
Source: LIFTOLOGY 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $166K – $365K
- Near category avg vs category
- Liquid capital req'd
- $20K – $50K
- Near category avg vs category
- Franchise fee
- $30K – $30K
- Better than avg vs category
- Royalty
- 7.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $6K |
| Training fee | $500 |
| Transfer fee | $8K |
| Renewal fee | $3K |
| Total fee load | 9.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Home Services averages
How Liftology Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 0
- Opened
- 0
- Last reporting year
- Closed
- 0
- Company-owned
- 0
- Corporate units in the system
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 9
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Zero-unit franchise system with active trade secret litigation, undisclosed financials, going concern status, and no proven unit economics represents extreme early-stage risk unsuitable for most franchisees.
Litigation (Item 3)
1 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $300,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Kezos & Dunlavy⚠ Going-concern note flagged
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 50 / 100 rating
- 01HIGHActive litigation alleging misappropriation of trade secrets and tortious interference suggests potential IP vulnerability and ethical concerns at leadership level
- 02MINORZero existing franchise units with unknown growth trajectory indicates brand has never successfully scaled franchise model—unproven system
- 03MINORNo average revenue or net income disclosure prevents ROI validation; combined with $166k-$365k investment range, impossible to assess payback period or profitability
- 04MINORMonthly royalty minimums (starting year 2) create fixed cost burden regardless of sales performance—high risk for underperforming locations
- 05HIGHGoing concern status raises solvency questions about franchisor's ability to provide ongoing support, technology updates, and marketing
- 06MED10-year term is unusually long with no disclosed break-even metrics or unit economics to justify commitment length
- 07MINORRoyalty floor structure (7% minimum) could exceed actual gross revenue percentage in slow-growth markets, creating negative cash flow scenarios
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Zip Codes |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Utah |
| Litigation count | 1 |
View Item 3 litigation summary
1 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 66 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and off-site
- Franchisor financing
- Offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
15 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
LIFTOLOGY · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a LIFTOLOGY franchise?
The total investment to open a LIFTOLOGY franchise ranges from $166K – $365K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do LIFTOLOGY franchise owners earn?
LIFTOLOGY does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is LIFTOLOGY's franchise failure rate?
SBA 7(a) loan charge-off data is not available for LIFTOLOGY (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
Is LIFTOLOGY a good franchise to buy?
FranchiseVerdict rates LIFTOLOGY as a A-grade franchise with a risk score of 50 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.