TheHomeMag Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
TheHomeMag is a home improvement advertising and media franchise publishing local home-services magazines. Franchisees run the publication, selling advertising to contractors and managing content, distribution, and accounts.
FranchiseVerdict summary · 2026
A TheHomeMag franchise does not disclose total investment in its current FDD, including a $30K – $100K franchise fee and an ongoing 6.5% royalty[2]. The 2022 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2022 FDD issuance
Overview
- Investment
- $199K
- 77th pct Home Services
- Avg gross sales
- N/A
- Royalty
- 6.5%
- 32nd pct Home Services
- Units
- 63
- 50th pct Home Services
- SBA charge-off
- N/A
Quick verdict · Home Services · color = vs category peers
Green = favorable by >10% vs Home Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $199K including a $30K franchise fee, 6.5% ongoing royalty.
- RETURNSItem 19 reports location-by-location historical gross sales list (no averages/medians computed) rather than annual gross sales, so unit revenue is not directly comparable.
- RISKVerdict B (Above average), verdict score 50/100 (higher is better).
- DATAItem 19 reports location-by-location historical gross sales list (no averages/medians computed) rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- THM Management, LLC
- Parent company
- Opportunity Leads International, LLC
- Ultimate parent
- TheHomeMag Holding Company, LLC
- Predecessor
- TheHomeMag Franchising, LLC
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Sean Campbell
- CEO experience
- 21 yrs
- Years in role or industry
- Incorporated in
- Florida
- HQ
- 1732 SE 47th Terrace, Cape Coral, Florida 33904
- Auditor
- Noack & Company, LLC
- Audited financials
- Franchisor revenue
- $5.6M
- vs $4.8M prior year
Overview
About
- CEO
- Sean Campbell
- Headquarters
- FL
- Founded
- 2006
- FDD year
- 2022
- States available
- 21
Can you afford it, and what does the money buy?
Source: FDD 2022 · Items 5–7
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $199K
- Bottom third — review vs category
- Liquid capital req'd
- $143K – $220K
- Bottom third — review vs category
- Franchise fee
- $30K – $100K
- Top 40% of category vs category
- Royalty
- 6.5%
- Gross Sales · typical 6–8%
- Ad fund
- -n/d
- Total fee load
- 6.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.5% of gross sales |
| Technology fee | $195 |
| Training fee | $2K |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 6.5% of rev |
What do units actually make?
Source: FDD 2022 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
TheHomeMag did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one TheHomeMag unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
19%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2022 FDD
Financial Performance
- Item 19 type
- location-by-location historical gross sales list (no averages/medians computed)
- Sample size
- 42
- vs category median 32
- Range (low → high)
- $254K→$7.0M
- Cohort dispersion (min → max)
- Source filing
- FDD 2022
- The FDD edition these figures were read from
- Transparency
- 0 / 10
- vs category median 4 / 10 · below
Compared against 321 Home Services brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.5% — below the Home Services average of 8.9%.
Disclosure
Item 19 reports location-by-location historical gross sales list (no averages/medians computed) rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System expanding at 13.5% CAGR over 3 years across 63 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Home Services averages
How TheHomeMag Compares
Is the system healthy?
Source: FDD 2022 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 63
- Opened
- 3
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 21
- Corporate units in the system
- % franchised
- 67%
- vs corporate-owned
- Net growth (3-yr)
- +13.5%
- Net unit change over 3 years
- 3-yr CAGR
- +13.5%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 3
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 1
- Franchisor bought back
- Transfer rate
- 1.6%
- Owners selling to other franchisees
- Ceased ops
- 1.6%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 7 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 2 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 2
- Loan volume
- $526K
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (2 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Advertising franchisor with two related antitrust/Lanham Act suits (both dismissed in defendants' favor) plus negative franchisor equity of -$134,279. Offsetting these, net income was a strong $3.7M on $5.9M revenue and net growth was 13.5%.
Litigation (Item 3)
GDHI Marketing, LLC d/b/a GODABO Home and Life (GoDabo) as plaintiff in two cases: (1) Civil Action No. 18-cv-2672 MSK (U.S. District Court, District of Colorado) filed October 19, 2018, against Antsel Marketing, LLC, THM Management, LLC, Claire Lindsay, Annie Mullen, Barbara Robles, and Ellen Smith for Sherman Act violations, Lanham Act violations, and tortious interference. Dismissed September 23, 2019 in favor of Defendants. (2) Civil Action No. 19-cv-34024 (U.S. District Court, District of Colorado) filed October 18, 2019, against Antsel Marketing, LLC, THM Management, LLC, Claire Lindsay, Russell Lindsay, Annie Mullen, Barbara Robles, and Ellen Smith for anticompetitive actions and tortious interference. Dismissed March 5, 2021 in favor of Defendants.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Noack & Company, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 50 / 100 verdict
- 01MINORNegative franchisor net worth: -$134,279
- 02MEDTwo related antitrust/Lanham Act suits (GDHI/GoDabo), both dismissed for defendants
- 03MINORPositive net income $3.7M on $5.9M revenue; growth 13.5%
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2022 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Territory type | Household Count |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 100,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 100 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Cape Coral, Florida |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 2 |
View Item 3 litigation summary
GDHI Marketing, LLC d/b/a GODABO Home and Life (GoDabo) as plaintiff in two cases: (1) Civil Action No. 18-cv-2672 MSK (U.S. District Court, District of Colorado) filed October 19, 2018, against Antsel Marketing, LLC, THM Management, LLC, Claire Lindsay, Annie Mullen, Barbara Robles, and Ellen Smith for Sherman Act violations, Lanham Act violations, and tortious interference. Dismissed September 23, 2019 in favor of Defendants. (2) Civil Action No. 19-cv-34024 (U.S. District Court, District of Colorado) filed October 18, 2019, against Antsel Marketing, LLC, THM Management, LLC, Claire Lindsay, Russell Lindsay, Annie Mullen, Barbara Robles, and Ellen Smith for anticompetitive actions and tortious interference. Dismissed March 5, 2021 in favor of Defendants.
Items 10, 11
Training & Operations
- Classroom training
- 16 hrs
- On-the-job training
- 86 hrs
- Training location
- On-site and corporate
- POS system
- Magazine Manager (CRM)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Magazine Manager (CRM)
Item 20 · call current owners
Franchisee Contacts
9 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
TheHomeMag · FDD (2022) PDF
Frequently asked questions
Frequently Asked Questions
What do TheHomeMag franchise owners earn?
TheHomeMag does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the TheHomeMag FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the TheHomeMag FDD and qualifies whose outlets they describe.
What is TheHomeMag's franchise failure rate?
SBA 7(a) loan charge-off data is not available for TheHomeMag (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many TheHomeMag franchise locations are there?
As of their most recent FDD filing, TheHomeMag has 63 total units in the United States, including 42 franchised units and 21 company-owned units. 3 new units were opened in the latest reporting year.
Is TheHomeMag a good franchise to buy?
FranchiseVerdict rates TheHomeMag as a B-grade franchise with a verdict score of 50 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.