TheHomeMagFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A TheHomeMag franchise requires a total initial investment of $199K – $349K, including a $60K franchise fee and an ongoing 6.5% royalty[2]. Per the 2022 FDD, average unit revenue was $3.6M[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2022 FDD issuance
Overview
- Investment
- $199K – $349K
- 70th pct Home Services
- Avg gross sales
- $3.6M
- 47th pct Home Services
- Royalty
- 6.5%
- 26th pct Home Services
- Units
- 63
- 45th pct Home Services
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 13.2x in gross revenue, well above the typical 1.5-2.5x range.
Franchised units fell from 42 to 39 over 3 years. Investigate why operators are leaving.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $199K – $349K including a $60K franchise fee, 6.5% ongoing royalty.
- Average unit revenue of $3.6M/year.
- Verdict A (Top Quintile) with a risk score of 19/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- THM MANAGEMENT, LLC
- Parent company
- Opportunity Leads International, LLC
- Ultimate parent
- TheHomeMag Holding Company, LLC
- CEO title
- Chief Executive Officer
- Sean Campbell
- CEO experience
- 21 yrs
- Years in role or industry
- Incorporated in
- FL
- HQ
- 1732 SE 47th Terrace, Cape Coral, Florida 33904
- Auditor
- Noack & Company, LLC
- Audited financials
- Franchisor revenue
- $5.6M
- vs $4.8M prior year
- ⚠ Going-concern note
- Disclosed in FDD 2022
- Status as of 2022; may have been resolved in a later filing we don't yet have.
Overview
About
TheHomeMag franchisees operate local home improvement and lifestyle media/publishing businesses, distributing magazines and digital content to target communities. Day-to-day operations include sales (advertising to local home service providers, contractors, retailers), content creation/curation, distribution logistics, and customer relationship management. Franchisees typically manage small teams and handle both B2B advertising sales and end-consumer magazine distribution.
- CEO
- Sean Campbell
- Headquarters
- FL
- Founded
- 2006
- FDD year
- 2022
- States available
- 21
FDD Item 7 · 2022 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $60K | $60K |
| Working capital (3–6 mo) | $143K | $220K |
| Equipment, build-out, other | $0 | $69K |
| Total initial investment | $199K | $349K |
Source: TheHomeMag 2022 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$344K
9.5% margin
Unlevered ROIC
75%
EBITDA / total invested capital
Payback
16 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $199K – $349K
- Below avg, review vs category
- Liquid capital req'd
- $143K – $220K
- Below avg, review vs category
- Franchise fee
- $30K – $100K
- Near category avg vs category
- Royalty
- 6.5%
- Gross Sales · typical 6–8%
- Ad fund
- -n/d
- Total fee load
- 6.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.5% of gross sales |
| Technology fee | $195 |
| Training fee | $2K |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 6.5% of rev |
A 6.5% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $3.6M
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- gross_sales
- Sample size
- 63 units
- vs category median 25 · large
- Range (low → high)
- $210K→$7.0M
- Cohort dispersion (min → max)
- Transparency
- 0 / 5
- vs category median 4 / 5 · below
Compared against 349 Home Services brands
Revenue is 13.2x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Home Services averages
How TheHomeMag Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 63
- Opened
- 4
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 21
- Corporate units in the system
- % franchised
- 67%
- vs corporate-owned
- Net growth (yr3)
- +7.7%
- Net unit change last year
- 3-yr CAGR
- +7.7%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 1
- Transfer rate
- 1.6%
- Owners selling to other franchisees
- Ceased ops
- 1.6%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 21 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 2 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 2
- Loan volume
- $526K
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into TheHomeMag's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 1 lenders with concentration factor
- Per-state charge-off rates across 1 states
- Startup risk premium and job creation velocity
- 1-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
TheHomeMag presents moderate-to-caution risk due to missing financial disclosures, sluggish unit growth, and prior litigation history, despite dismissed antitrust cases and protected territories.
Litigation (Item 3)
GDHI Marketing, LLC d/b/a GODABO Home and Life (GoDabo) as plaintiff in two cases: (1) Civil Action No. 18-cv-2672 MSK (U.S. District Court, District of Colorado) filed October 19, 2018, against Antsel Marketing, LLC, THM Management, LLC, Claire Lindsay, Annie Mullen, Barbara Robles, and Ellen Smith for Sherman Act violations, Lanham Act violations, and tortious interference. Dismissed September 23, 2019 in favor of Defendants. (2) Civil Action No. 19-cv-34024 (U.S. District Court, District of Colorado) filed October 18, 2019, against Antsel Marketing, LLC, THM Management, LLC, Claire Lindsay, Russell Lindsay, Annie Mullen, Barbara Robles, and Ellen Smith for anticompetitive actions and tortious interference. Dismissed March 5, 2021 in favor of Defendants.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Noack & Company, LLC⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 19 / 100 rating
- 01MINORNo average revenue or net income disclosure (Item 19) prevents ROI validation and benchmarking against $199k-$349k investment
- 02MEDSlow unit growth of 7.7% YoY with only 63 locations suggests limited market traction or franchisee attrition
- 03MINORDual royalty structure (6.5% offline / 15% online) heavily penalizes digital revenue and creates complexity; online penalty may indicate system shift struggling
- 04MEDTwo Sherman Act and Lanham Act antitrust lawsuits (2019, 2021) indicate founder/franchisor competitive disputes, though dismissed favorably
- 05MEDThin investment range ($199k-$349k) with no disclosed profitability metrics creates blind spot for break-even and payback period analysis
- 06HIGHGoing concern status noted in FDD; requires verification of franchisor financial stability and debt load
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Territory type | Household Count |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 100,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 100 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Cape Coral, Florida |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 2 |
View Item 3 litigation summary
GDHI Marketing, LLC d/b/a GODABO Home and Life (GoDabo) as plaintiff in two cases: (1) Civil Action No. 18-cv-2672 MSK (U.S. District Court, District of Colorado) filed October 19, 2018, against Antsel Marketing, LLC, THM Management, LLC, Claire Lindsay, Annie Mullen, Barbara Robles, and Ellen Smith for Sherman Act violations, Lanham Act violations, and tortious interference. Dismissed September 23, 2019 in favor of Defendants. (2) Civil Action No. 19-cv-34024 (U.S. District Court, District of Colorado) filed October 18, 2019, against Antsel Marketing, LLC, THM Management, LLC, Claire Lindsay, Russell Lindsay, Annie Mullen, Barbara Robles, and Ellen Smith for anticompetitive actions and tortious interference. Dismissed March 5, 2021 in favor of Defendants.
Items 10, 11
Training & Operations
- Classroom training
- 16 hrs
- On-the-job training
- 86 hrs
- Training location
- On-site and corporate
- POS system
- Magazine Manager (CRM)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Magazine Manager (CRM)
Item 20 · call current owners
Franchisee Contacts
25 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
TheHomeMag · FDD (2022) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a TheHomeMag franchise?
The total investment to open a TheHomeMag franchise ranges from $199K – $349K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do TheHomeMag franchise owners earn?
According to Item 19 of the TheHomeMag FDD, the average gross sales per unit is $3.6M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is TheHomeMag's franchise failure rate?
SBA 7(a) loan charge-off data is not available for TheHomeMag (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many TheHomeMag franchise locations are there?
As of their most recent FDD filing, TheHomeMag has 63 total units in the United States, including 42 franchised units and 21 company-owned units. 4 new units were opened in the latest reporting year.
Is TheHomeMag a good franchise to buy?
FranchiseVerdict rates TheHomeMag as a A-grade franchise with a risk score of 19 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.