FranchiseVerdict
Gloria Jean’s Coffees logo
FV-01059·MODERATEExcellent86

Gloria Jean’s Coffees

Food & Beverage - Coffee & TeaFranchising since 1986Website
Investment
$210K – $564K
27th pct Coffee & Tea
Avg revenue
49th pct Coffee & Tea
Royalty
6.0%
50th pct Coffee & Tea
Units
37
74th pct Coffee & Tea
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $210K – $564K including a $30K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 9 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Gloria Jean’s Gourmet Coffees Franchising Corp.
Parent company
Retail Food Group USA, Inc. (RFG USA)
Incorporated in
Illinois
HQ
2155 W Belmont Ave. #1028, Chicago, IL 60618
Auditor
Porte Brown LLC
Audited financials
Franchisor revenue
$2.0M
vs $2.8M prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Gloria Jean’s Coffees unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $210K–$564K
Working capital
$
FDD reports $10K–$32K

Unlevered ROIC · per unit

18%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$75K
EBITDA margin
10.0%
Total invested
$408K
Payback
65 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Gloria Jean's franchisees operate specialty coffee retail locations, serving espresso-based beverages, pastries, and café items to walk-in customers. Daily operations include staff management, inventory ordering, POS system management, and maintaining brand standards across store presentation and customer service. Franchisees typically work 50-60 hour weeks managing staffing, pricing, local marketing, and cash flow in a competitive QSR environment.

CEO
Matthew Marshall
Founded
1986
FDD year
2025
States available
13

Item 7 · what it costs

The Vitals

Total investment
$210K – $564K
All-in to open one unit
Liquid capital
$10K – $32K
Cash you must have on hand
Franchise fee
$30K
Royalty
6.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
37
Opened
1
Last reporting year
Closed
4
Turnover rate
10.8%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
25.0%
Net growth (yr3)
-7.5%
Net unit change last year
3-yr CAGR
-21.3%
Compounded over last 3 years
2023
37-3
Franchised units
2024
40
Franchised units
2025
47
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
9
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Declining unit base, undisclosed financials, litigation history, and parent company going concern status create substantial uncertainty around franchisee profitability and franchisor viability.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINORUnit count declining 7.5% YoY (37 units) indicates contracting franchise system with potential viability concerns
  2. 02MEDNo disclosed average revenue or net income prevents ROI validation; unable to assess if $209k-$563k investment generates acceptable returns
  3. 03HIGHTwo concluded litigation cases against parent RFG Ltd regarding unconscionable behavior and forced franchise model changes signal franchisor-franchisee relationship deterioration and potential systemic issues
  4. 04MED6% royalty on undisclosed gross sales creates opacity around true profitability and cash flow obligations
  5. 05HIGHGoing concern status suggests financial stress at corporate level, raising questions about franchisor support and system stability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Illinois

Item 11

Training & Operations

Classroom training
40 hrs
On-the-job training
50 hrs
POS system
TASK POS System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

43 numbers

Locked
(207) 874-••••
ME
(309) 662-••••
IL
(956) 579-••••
TX

One-time purchase · CSV download · Validation questions included

FDD download

Gloria Jean’s Coffees · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above