FranchiseVerdict
JL Beers logo
FV-01357·MODERATEExcellent91

JL Beers

Food & Beverage - Full ServiceFranchising since 2013Website
Investment
$1.2M – $3.3M
91st pct Full Service
Avg revenue
$1.4M
30th pct Full Service
Royalty
4.0%
6th pct Full Service
Units
10
41st pct Full Service
SBA default

Bottom line

  • Total investment $1.2M – $3.3M including a $50K franchise fee, 4.0% ongoing royalty.
  • Average unit revenue of $1.4M/year (median $1.5M).
  • Rated MODERATE with a risk score of 65/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
JL Beers Franchising, Inc.
Incorporated in
North Dakota
HQ
16 Broadway, Suite 208, Fargo, North Dakota 58102
Auditor
Eide Bailly LLP
Audited financials
Franchisor revenue
$251K
vs $262K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one JL Beers unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,439,911
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $1.2M–$3.3M
Working capital
$
FDD reports $270K–$330K

Unlevered ROIC · per unit

10%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$266K
EBITDA margin
18.5%
Total invested
$2.6M
Payback
116 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 JL Beers units return on equity?

Edit assumptions

Equity IRR · 5-yr

32.3%

4.05× MOIC

Year-1 DSCR

2.50×

EBITDA ÷ debt service

Equity required

$6.6M

on $16.6M purchase

Total debt

$10.0M

SBA $5.0M + senior + seller note

SBA 7(a) request ($8.3M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

JL Beers franchisees operate casual dining establishments (brewpub/sports bar format) serving food, craft beverages, and alcohol in protected territories. Day-to-day operations include staff management, inventory control, food preparation, beverage service, and marketing to drive traffic and same-store sales growth.

CEO
Lance Thorson
Founded
2013
FDD year
2025
States available
3

Item 7 · what it costs

The Vitals

Total investment
$1.2M – $3.3M
All-in to open one unit
Liquid capital
$270K – $330K
Cash you must have on hand
Franchise fee
$50K
Royalty
4.0%
Net Sales · typical 6–8%
Ad fund
0.5%
typical 3–5%
Total fee load
4.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.4M
Per unit, per year
Median gross sales
$1.5M
Item 19 type
Net Sales
Sample size
10 units
vs category median 15
Range (low → high)
$972K$1.7M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank30th
vs Food & Beverage - Full Service peers
Investment cost rank91th
Lower investment ranks lower (better)
Royalty rate rank6th
Lower royalty = lower percentile (better)
Unit count rank41th
vs Food & Beverage - Full Service peers
Risk score rank62th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
10
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
7
Corporate units in the system
% franchised
30%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2023
3±0
Franchised units
2024
3
Franchised units
2025
3
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 3 states reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

3

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

JL Beers presents elevated risk due to undisclosed profitability data, micro-scale system with unknown growth, franchisor going concern issues, and high capital requirements with limited unit performance visibility.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINORNo net income disclosure (Item 19) prevents ROI validation and profitability assessment
  2. 02MEDOnly 10 units system-wide indicates minimal scale, limited support infrastructure, and high failure concentration risk
  3. 03HIGHGoing Concern status is FALSE — suggests potential franchisor financial distress or instability
  4. 04MINORUnknown unit growth trajectory raises questions about system momentum and franchisee retention
  5. 05MINORHigh investment range ($1.2M–$3.3M) relative to small 10-unit system creates disproportionate risk exposure
  6. 06MINORDual royalty structure ($500/week minimum) means low-revenue locations face fixed cost burden regardless of sales performance

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
15 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
State where Restaurant is located

Item 11

Training & Operations

Classroom training
28 hrs
On-the-job training
126 hrs
POS system
SpotOn
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

5 numbers

Locked
(701) 444-••••
ND
(701) 237-••••
ND
(701) 721-••••
ND

One-time purchase · CSV download · Validation questions included

FDD download

JL Beers · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above