FranchiseVerdict
Melting Pot® logo
FV-01611·STRONGExcellent95

Melting Pot®

Food & Beverage - Full ServiceFranchising since 1984Website
Investment
$1.6M – $2.7M
95th pct Full Service
Avg revenue
$2.2M
45th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
89
81st pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $1.6M – $2.7M including a $45K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $2.2M/year (median $1.9M).
  • Rated STRONG with a risk score of 47/100. SBA loan default rate of 0.0% across 129 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
The Melting Pot Restaurants, Inc.
Incorporated in
Florida
HQ
7886 Woodland Center Boulevard, Tampa, Florida 33614
Auditor
CBIZ CPAs P.C.
Audited financials
Franchisor revenue
$22.7M
vs $26.2M prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Melting Pot® unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,168,708
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $1.6M–$2.7M
Working capital
$
FDD reports $65K–$125K

Unlevered ROIC · per unit

15%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$343K
EBITDA margin
15.8%
Total invested
$2.3M
Payback
80 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Melting Pot® units return on equity?

Edit assumptions

Equity IRR · 5-yr

30.1%

3.73× MOIC

Year-1 DSCR

2.68×

EBITDA ÷ debt service

Equity required

$8.4M

on $19.1M purchase

Total debt

$10.7M

SBA $5.0M + senior + seller note

SBA 7(a) request ($9.6M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate fondue-based casual dining restaurants where customers cook food tableside in communal pots of melted cheese, broth, or chocolate. Day-to-day operations include managing kitchen prep, server training on fondue technique, maintaining table-side equipment, and managing the unique inventory of fondue ingredients and specialty cookware.

CEO
John “JC” Crawford
Founded
1984
FDD year
2025
States available
29

Item 7 · what it costs

The Vitals

Total investment
$1.6M – $2.7M
All-in to open one unit
Liquid capital
$65K – $125K
Cash you must have on hand
Franchise fee
$45K
Royalty
5.0%
percentage of gross revenues · typical 6–8%
Ad fund
2.2%
typical 3–5%
Total fee load
7.2%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$2.2M
Per unit, per year
Median gross sales
$1.9M
Item 19 type
Actual Average Unit Volume
Sample size
89 units
vs category median 15 · large
Range (low → high)
$938K$8.5M
Cohort dispersion
Transparency
6 / 5
vs category median 4 / 5 · above
Revenue rank45th
vs Food & Beverage - Full Service peers
Investment cost rank95th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank81th
vs Food & Beverage - Full Service peers
Risk score rank10th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
89
Opened
2
Last reporting year
Closed
3
Turnover rate
3.4%
Company-owned
4
Corporate units in the system
% franchised
96%
vs corporate-owned
Multi-unit owners
12.5%
Net growth (yr3)
-2.3%
Net unit change last year
3-yr CAGR
-4.5%
Compounded over last 3 years
2023
85-3
Franchised units
2024
87
Franchised units
2025
89
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 33 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 33 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
129
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

47
Risk · 0-100
STRONG47 / 100

Melting Pot presents moderate-to-elevated risk due to declining unit growth, undisclosed profitability metrics, and prior employment litigation, though the brand retains revenue scale and protected territories.

Score breakdown · what drove the 47 / 100 rating

  1. 01MINORUnit count declining 2.3% YoY indicates shrinking system despite mature brand
  2. 02MEDNet income not disclosed in Item 19 prevents ROI analysis and profitability verification
  3. 03MEDHigh initial investment ($1.6M–$2.7M) with no disclosed average net income creates uncertainty on payback period
  4. 04HIGH2019 employment litigation and no-poach agreement removal suggests franchisor compliance issues
  5. 05HIGHGoing Concern status (True) may indicate financial stability concerns at corporate level

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Florida

Item 11

Training & Operations

Classroom training
15 hrs
On-the-job training
208 hrs
POS system
Toast POS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

100 numbers

Locked
(434) 244-••••
Derek Bond
VA
(914) 993-••••
Tony Kemna
NY
(757) 425-••••
Andrew Holder
VA

One-time purchase · CSV download · Validation questions included

FDD download

Melting Pot® · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above